Emerging Opportunities in the Debit Card Market in Sweden: Market Size, Industry Drivers and Consumer Trends

Table Of Contents
1 INTRODUCTION
1.1 What is this Report About?
1.2 Methodology
1.3 Definitions
2 MARKET ATTRACTIVENESS AND FUTURE PROSPECTS FOR THE CARDS AND PAYMENTS INDUSTRY
3 ANALYSIS OF SWEDISH CARDS AND PAYMENTS INDUSTRY DRIVERS
3.1 Infrastructure Drivers
3.1.1 Contactless and NFC technology as payment terminals
3.1.2 QR code-based mobile payments
3.1.3 Acceptance of smart cards for e-ticketing, online tax deductions and healthcare
3.1.4 Increasing acceptance of EMV cards
3.1.5 Growing number of ATMs
3.1.6 Growing number of POSs
3.2 Business Drivers
3.2.1 Retail industry
3.2.2 Growth in e-commerce
3.2.3 Growing mobile commerce
3.2.4 Outbound business and leisure travel and tourism
3.3 Economic Indicators
3.3.1 Repo rate
3.3.2 Stable inflation rate
3.3.3 GDP actual volume change
3.4 Regulatory Framework
3.4.1 SEPA cards framework
3.4.2 Swedish laws regarding card use
3.4.3 Anti-money laundering
3.4.4 Payment security initiatives by Visa Europe
3.4.5 Adherence to the PCI security standards
4 EMERGING CONSUMER ATTITUDES AND TRENDS
4.1 Market Segmentation and Targeting
4.2 Retail Segment
4.2.1 Students and the younger population
4.2.2 Targeting high net worth individuals (HNWIs)
4.2.3 Cards targeted at outbound leisure and business tourists
4.3 Corporate Users
4.3.1 Businesses and departments
4.4 Consumer Preference
4.4.1 Price
4.4.2 Services
4.4.3 Convenience
4.5 Online Buying Behavior
4.6 Preferred Payment Methods
5 COMPETITIVE LANDSCAPE AND INDUSTRY DYNAMICS
5.1 Market Share Analysis by Payment Channel
5.1.1 Credit transfers
5.1.2 Direct debit
5.1.3 Card payments
5.1.4 Check payments
5.2 Debit Cards
5.2.1 By bank
5.2.2 By scheme
6 STRATEGIES ADOPTED BY KEY OPERATORS
6.1 Market Entry Strategies
6.1.1 Debit cards
7 MARKET SIZE AND GROWTH POTENTIAL OF THE PAYMENT CARD INDUSTRY
7.1 Total Market Size and Forecast of Card Industry
7.1.1 Analysis by number of cards
7.1.2 Analysis by transaction value
7.1.3 Analysis by transaction volume
7.2 Debit Card Category Size and Forecast
7.2.1 Analysis by number of cards
7.2.2 Analysis by transaction value
7.2.3 Analysis by transaction volume
7.2.4 Other key performance indicators
8 COMPANY PROFILES, PRODUCT AND MARKETING STRATEGIES
8.1 Swedbank
8.1.1 Strategies
8.1.2 Swedbank key financials
8.2 Nordea Bank
8.2.1 Strategies
8.2.2 Nordea Bank key financials
8.3 Westra Wermlands Sparbank
8.3.1 Strategies
8.4 Svenska Handelsbanken AB
8.5 Skandinaviska Enskilda Banken AB (SEB)
9 APPENDIX
9.1 Methodology
9.2 Contact Us
9.3 About Timetric
9.4 Our Services
9.5 Disclaimer

List Of Tables
Table 1: Cards and Payments Key Definitions
Table 2: Swedish Payment Channels (SEK Million), 2008-2012
Table 3: Swedish Cards Industry Size by Volume (Thousands), 2008-2017
Table 4: Swedish Cards Industry Size by Transaction Value (SEK Million), 2008-2017
Table 5: Swedish Cards Industry Size by Transaction Value (US$ Million), 2008-2017
Table 6: Swedish Cards Industry Size by Transaction Volume (Million), 2008-2017
Table 7: Swedish Debit Card Category Size (Thousands), 2008-2017
Table 8: Swedish Debit Card Category Size (SEK Million), 2008-2017
Table 9: Swedish Debit Card Category Size (US$ Million), 2008-2017
Table 10: Swedish Debit Card Category Size by Transaction Volume (Million), 2008-2017
Table 11: Swedish Card Category Size by Frequency of Use (Transactions per Card per Year), 2008-2017
Table 12: Swedbank - Key Financial Indicators, 2010-2011
Table 13: Nordea Bank - Key Financial Indicators, 2010-2011
Table 14: Svenska Handelsbanken Bank Key Financial Indicators, 2010-2011
Table 15: Skandinaviska Enskilda Banken AB (SEB) Key Financial Indicators, 2010-2011

List Of Figures
Figure 1: Current and Future Prospects of Various Cards in Sweden
Figure 2: Growth Potential of the Swedish Cards and Payments Industry by Area of Use
Figure 3: Swedish Cards and Payments Industry Drivers
Figure 4: EMV Deployment in Sweden, March 2012
Figure 5: Number of ATMs in Sweden (Thousands), 2008-2017
Figure 6: Number of POS Terminals in Sweden (Thousands), 2008-2017
Figure 7: Retail Sales in Sweden (SEK Billion), 2008-2012
Figure 8: E-Commerce Sales in Sweden (SEK Billion), 2008-2012
Figure 9: Proportion of Purchases made on Smartphones in Sweden per Month (%), 2012
Figure 10: Outbound Business and Leisure Tourist Volume (Million), 2008-2012
Figure 11: Change in Repo Rate (%), 2011-2012
Figure 12: Sweden Inflation (%), 2011-2012
Figure 13: GDP Actual Volume Change (%), 2011-2012
Figure 14: Overview of PCI Data Security Standards
Figure 15: PIN Entry Device Security Requirements
Figure 16: Payment Application DSS Requirements
Figure 17: Swedish Cards and Payments Industry Segmentation by Card Type
Figure 18: Comparison of Swedens Young Population and Other Ages (%), 2012
Figure 19: Debit Cards Offered for Students in Sweden
Figure 20: Cards for Premium Customers in Sweden
Figure 21: Outbound Expenditure on Travel and Tourism (SEK Billion), 2008-2012
Figure 22: Corporate Cards Offered in Sweden
Figure 23: Consumer Preferences on Various Types of Cards
Figure 24: Share of Online Buyers by Age Group in Sweden (%), March 2012
Figure 25: Shares of Online Payment Options through Smartphones in Sweden (%), 2012
Figure 26: Shares of Payment Channels in Sweden (%), 2012
Figure 27: Swedish Credit Transfers (SEK Million), 2008-2012
Figure 28: Swedish Direct Debits (SEK Million), 2008-2012
Figure 29: Swedish Cards Payments (SEK Million), 2008-2012
Figure 30: Swedish Check Payments (SEK Million), 2008-2012
Figure 31: Swedish Debit Cards by Issuing Banks (%), 2011
Figure 32: Swedish Debit Card Category Share by Scheme (%), 2011
Figure 33: Market Entry Strategies of Foreign Banks in Sweden, 2011
Figure 34: Swedish Cards Industry Size by Volume (Thousands), 2008-2017
Figure 35: Swedish Cards Industry Size by Transaction Value (SEK Million), 2008-2017
Figure 36: Swedish Cards Industry Size by Transaction Volume (Million), 2008-2017
Figure 37: Swedish Debit Card Category Size (Thousands), 2008-2017
Figure 38: Swedish Debit Card Category Size (SEK Million), 2008-2017
Figure 39: Swedish Debit Card Category Size by Transaction Volume (Million), 2008-2017
Figure 40: Swedish Card Category Market Size by Frequency of Use (Transactions per Card per Year), 2008-2017
Figure 41: Debit Card Use at ATMs and POS Terminals (Million), 2008-2017
Figure 42: Cards Offered by Swedbank with Special Features
Figure 43: Cards Offered by Nordea Bank with Special Features
Figure 44: Cards Offered by Westra Wermlands Sparbank with Special Features

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