A market analysis of Flash streaming video, from CDN provisioning capacity, to content site implementation and advertiser adoption in support of streaming advertising campaigns. Flash streaming video has deep roots in the entertainment, creative, production and now distribution communities, and is poised to become the de facto format for streaming advertising. This report looks a how CDNs, sites, and advertisers are incorporating Flash into their overall streaming initiatives. Research Beam Model: Research Beam Product ID: 887 1797 USD New
Flash Streaming Video 2004 - 2006: CDN, Site And Advertiser Adoption
 

Flash Streaming Video 2004 - 2006: CDN, Site And Advertiser Adoption

Flash Streaming Video 2004 - 2006: CDN, Site And Advertiser Adoption

Category : ICT & Media
Published On : August  2005
Pages : 100



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A market analysis of Flash streaming video, from CDN provisioning capacity, to content site implementation and advertiser adoption in support of streaming advertising campaigns. Flash streaming video has deep roots in the entertainment, creative, production and now distribution communities, and is poised to become the de facto format for streaming advertising. This report looks a how CDNs, sites, and advertisers are incorporating Flash into their overall streaming initiatives.

EXECUTIVE SUMMARY 1
  CDN Bandwidth Pricing With and Without Flash Premium 3
SECTION ONE 3
  Introduction 3
    Overall market trends and dynamics with regard to adoption, deployment, and market share growth of Flash streaming video 3
    Flash Streaming Servers Deployed 4
    Flash Streaming Video Server Deployments: CDN Capacities 4
    Estimated Percent of Streaming Data in Flash Format: 2005 – 2006 5
    Flash Streaming Video: Estimated Percent of Total Streaming Data Transferred by Year 6
    CDN Revenue Derived From Streaming Media Delivery 6
    Percent of CDN Revenue From Streaming Media 7
  Q & A with Macromedia: Flash and the CDN Segment 8
  Q & A with Vitalstream: Flash Streaming Video Authentication 11
SECTION TWO 13
  Pricing at the CDN Level to Provision Streaming Video Content in Flash 13
    CDN Bandwidth Pricing with and Without Flash Premium 14
    Streaming Video: Entertainment Bandwidth Services Analysis and Market Size 15
    Flash Advertising Units and Gross Ad Billings Market Value 17
    Streaming Video Gross Ad Billings: 2003-2006 17
    Flash Avail Units: 2005 18
    Flash Avail Units: 2006 19
SECTION THREE 20
  Flash Streaming Video Implementations and Adoption at the Site, Applications Provider and Network Level 20
    America Online 20
    Atomfilms.com 20
    CNET 21
    ESPN.Com 22
    Eyewonder 23
    Klipmart 24
    Major League Baseball (MLB.Com) 25
    Nascar.Com 26
    Roo Media Network 27
    Starcom Mediavest 27
    Worldnow 28
    Yahoo 29
  Streaming Video Sites 30
SECTION FOUR 33
  Historical and Present Day Advertising Formats Attached to Streaming Video Usage—By Site and Network 33
    America Online 33
    AOL 34
    ABCnews.com 35
    ABCnews.com 36
    Atomfilms.com 37
    Atomfilms.com 38
    BET.com 39
    BET.com 40
    Blastro.com 41
    Blastro.com 41
    Bloomberg.com 42
    Bloomberg.com 43
    CNET.com 45
    CNET.com 46
    Cartoon Network.com 48
    Cartoon Network.com 48
    CBSnews.com 49
    CBSnews.com 50
    CBS Television.com 51
    CBS Television.com 51
    CNN.com 52
    CNN.com 53
    Sports Illustrated.com 54
    CNN/Sports Illustrated.com 54
    Comedycentral.com 55
    Comedycentral.com 55
    Discovery.com 56
    Discovery.com 57
    Eonline.com 58
    Eonline.com 58
    ESPN.com 61
    ESPN.com 62
    Feedroom.com 64
    Feedroom.com 65
    FoodTV.com 67
    FoodTV.com 68
    Forbes.com 69
    Forbes.com 69
    Foxnews.com 70
    Foxnews.com 71
    Foxsports.com 72
    Foxsports.com 73
    HGTV.com 74
    HGTV.com 75
    Historychannel.com 76
    Historychannel.com 76
    Hollywood.com 77
    Hollywood.com 78
    IFilm.com 80
    IFilm.com 81
    Yahoomusic.com 82
    Launch.com 83
    Marketwatch.com 84
    Marketwatch.com 85
    MSN Video 86
    MSN Video 86
    MSNBC.com 87
    MSNBC.com 88
    MTV.com 90
    MTV.com 91
    Nascar.com 92
    Nascar.com 92
    Rollingstone.com 93
    Rollingstone.com 93
    Singingfool.com 94
    Singingfool.com 94
    Sportsline.com 95
    Sportsline.com 96
    VH1.com 97
    VH1.com 97
    Weather.com 98
    Weather.com 98
    WWE.com 100
    WWE.com 100
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