A market analysis of Flash streaming video, from CDN provisioning capacity, to content site implementation and advertiser adoption in support of streaming advertising campaigns. Flash streaming video has deep roots in the entertainment, creative, production and now distribution communities, and is poised to become the de facto format for streaming advertising. This report looks a how CDNs, sites, and advertisers are incorporating Flash into their overall streaming initiatives.
| EXECUTIVE SUMMARY | 1 | |||
| CDN Bandwidth Pricing With and Without Flash Premium | 3 | |||
| SECTION ONE | 3 | |||
| Introduction | 3 | |||
| Overall market trends and dynamics with regard to adoption, deployment, and market share growth of Flash streaming video | 3 | |||
| Flash Streaming Servers Deployed | 4 | |||
| Flash Streaming Video Server Deployments: CDN Capacities | 4 | |||
| Estimated Percent of Streaming Data in Flash Format: 2005 – 2006 | 5 | |||
| Flash Streaming Video: Estimated Percent of Total Streaming Data Transferred by Year | 6 | |||
| CDN Revenue Derived From Streaming Media Delivery | 6 | |||
| Percent of CDN Revenue From Streaming Media | 7 | |||
| Q & A with Macromedia: Flash and the CDN Segment | 8 | |||
| Q & A with Vitalstream: Flash Streaming Video Authentication | 11 | |||
| SECTION TWO | 13 | |||
| Pricing at the CDN Level to Provision Streaming Video Content in Flash | 13 | |||
| CDN Bandwidth Pricing with and Without Flash Premium | 14 | |||
| Streaming Video: Entertainment Bandwidth Services Analysis and Market Size | 15 | |||
| Flash Advertising Units and Gross Ad Billings Market Value | 17 | |||
| Streaming Video Gross Ad Billings: 2003-2006 | 17 | |||
| Flash Avail Units: 2005 | 18 | |||
| Flash Avail Units: 2006 | 19 | |||
| SECTION THREE | 20 | |||
| Flash Streaming Video Implementations and Adoption at the Site, Applications Provider and Network Level | 20 | |||
| America Online | 20 | |||
| Atomfilms.com | 20 | |||
| CNET | 21 | |||
| ESPN.Com | 22 | |||
| Eyewonder | 23 | |||
| Klipmart | 24 | |||
| Major League Baseball (MLB.Com) | 25 | |||
| Nascar.Com | 26 | |||
| Roo Media Network | 27 | |||
| Starcom Mediavest | 27 | |||
| Worldnow | 28 | |||
| Yahoo | 29 | |||
| Streaming Video Sites | 30 | |||
| SECTION FOUR | 33 | |||
| Historical and Present Day Advertising Formats Attached to Streaming Video Usage—By Site and Network | 33 | |||
| America Online | 33 | |||
| AOL | 34 | |||
| ABCnews.com | 35 | |||
| ABCnews.com | 36 | |||
| Atomfilms.com | 37 | |||
| Atomfilms.com | 38 | |||
| BET.com | 39 | |||
| BET.com | 40 | |||
| Blastro.com | 41 | |||
| Blastro.com | 41 | |||
| Bloomberg.com | 42 | |||
| Bloomberg.com | 43 | |||
| CNET.com | 45 | |||
| CNET.com | 46 | |||
| Cartoon Network.com | 48 | |||
| Cartoon Network.com | 48 | |||
| CBSnews.com | 49 | |||
| CBSnews.com | 50 | |||
| CBS Television.com | 51 | |||
| CBS Television.com | 51 | |||
| CNN.com | 52 | |||
| CNN.com | 53 | |||
| Sports Illustrated.com | 54 | |||
| CNN/Sports Illustrated.com | 54 | |||
| Comedycentral.com | 55 | |||
| Comedycentral.com | 55 | |||
| Discovery.com | 56 | |||
| Discovery.com | 57 | |||
| Eonline.com | 58 | |||
| Eonline.com | 58 | |||
| ESPN.com | 61 | |||
| ESPN.com | 62 | |||
| Feedroom.com | 64 | |||
| Feedroom.com | 65 | |||
| FoodTV.com | 67 | |||
| FoodTV.com | 68 | |||
| Forbes.com | 69 | |||
| Forbes.com | 69 | |||
| Foxnews.com | 70 | |||
| Foxnews.com | 71 | |||
| Foxsports.com | 72 | |||
| Foxsports.com | 73 | |||
| HGTV.com | 74 | |||
| HGTV.com | 75 | |||
| Historychannel.com | 76 | |||
| Historychannel.com | 76 | |||
| Hollywood.com | 77 | |||
| Hollywood.com | 78 | |||
| IFilm.com | 80 | |||
| IFilm.com | 81 | |||
| Yahoomusic.com | 82 | |||
| Launch.com | 83 | |||
| Marketwatch.com | 84 | |||
| Marketwatch.com | 85 | |||
| MSN Video | 86 | |||
| MSN Video | 86 | |||
| MSNBC.com | 87 | |||
| MSNBC.com | 88 | |||
| MTV.com | 90 | |||
| MTV.com | 91 | |||
| Nascar.com | 92 | |||
| Nascar.com | 92 | |||
| Rollingstone.com | 93 | |||
| Rollingstone.com | 93 | |||
| Singingfool.com | 94 | |||
| Singingfool.com | 94 | |||
| Sportsline.com | 95 | |||
| Sportsline.com | 96 | |||
| VH1.com | 97 | |||
| VH1.com | 97 | |||
| Weather.com | 98 | |||
| Weather.com | 98 | |||
| WWE.com | 100 | |||
| WWE.com | 100 | |||
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Published On : December 2019
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