Flavor Appeal in Tobacco and Smoking Alternatives

Summary
This report provides an understanding of the most appealing flavor types in tobacco and smoking alternatives and outlines preferences for individual flavors within those types. It highlights key opportunities for flavor innovation within the category by offering a "deep dive" into regional, demographic, and country-specific nuances using insight from Canadean Consumer's 2015 Q2 global survey.


Synopsis
- Includes proprietary data from Canadean Consumer's 2015 Q2 global survey.

- Offers a "deep dive" into demographic and regional nuances in flavor preferences for tobacco products and smoking alternatives.

- Provides inspiration from product examples that showcase best-in-class flavor innovations in tobacco products and smoking alternatives.

- Delivers insight into the appeal of individual non-tobacco flavors within popular flavor groups in the tobacco and smoking alternatives category.

Reasons To Buy
- Which flavor type in the tobacco products and smoking alternative categories are the most appealing to consumers?

- Which countries and demographics present opportunities for flavor innovation in tobacco products and smoking alternatives?

- What factors encourage trial of new tobacco and smoking alternative flavors? Does this vary by age?

- How does the appeal of individual flavors stack up against each other within a flavor type?

Key Highlights
Less complex dessert flavors appeal to older smokers, over 65 years, with a third of regular tobacco users who said “dessert” was their favorite flavor group preferring chocolate.

With the arrival of smoking alternatives on the market, consumers are becoming more open to new and interesting sensory experiences, and manufacturers are responding with unique and exotic e-liquid flavors. Tobacco players can, and must, learn from this innovation and take cues from flavors that successfully engage with consumers.