Market Focus: Trends and Developments in the Confectionery sector in Australia to 2018

Summary
This report brings together consumer insight and market data to provide a comprehensive brief of the Australian Confectionery market. This allows for the rapid identification of key growth opportunities across major Confectionery categories.

Key Findings
- Fair trade Confectionery product lines are being launched more, to meet consumers' increasing desire to consume ethically sourced products.

- Hypermarkets and Supermarkets are the leading retail distribution channels for Confectionery, accounting for 59.1% in 2013, followed by Convenience Stores.

- The desire to have Confectionery products to relax and unwind is becoming progressively important, as consumers require their own space and time.

- Manufacturers are moving a step ahead in providing unique Chocolate experiences as the Confectionery sector evolves to better target consumer's impulse buying behaviour.

- Chocolate is the most valuable category, with a 62.4% market share.

Synopsis
While Value for Money is the most important influencer for Australian consumers, Confectionery products to relax and unwind is also an important factor as consumers require their own space and time, after or between a busy day. Additionally, the share of private label in the Sugar Confectionery category is forecast to increase as more Australians prefer value for money 'share bag' products and leading retailers are launching new in-store branded products with varied ingredients and flavors.

Reasons To Buy
This report brings together consumer insight and market data to provide a comprehensive brief of the Australian Confectionery market. This allows for the rapid identification of key growth opportunities across major Confectionery categories.