Synopsis
This report provides a concise overview of the Savory Snacks market in Russia. After reading this report, you will understand the size of the market, the economic, demographic and behavioral trends which will drive its evolution, and the leading players within the market, allowing you to plan effectively for the future.
Scope
Analysis of consumer behavior, economic conditions, and demography reveals emerging opportunities in the Savory Snacks sector.
Key growth categories are highlighted by analyzing the market dynamics of major Savory Snacks categories.
Market shares are provided for the leading brands and private labels across Savory Snacks categories.
An overview of packaging trends in the Russian Savory Snacks sector is provided, including primary packaging material and type, packaging closures, and outer packaging.
Summary
Why was the report written?
This overview of the consumer and market dynamics of the Russian Savory Snacks sector allows new entrants and established players to gain rapid and comprehensive insight into the current state of the market and identify the key trends that will drive growth in the coming years.
What is the current market landscape and what is changing?
Demand for Snacks food in Russia is partly to keep pace with busy lives and partly for pleasure. Affordable prices and wide variety make Savory Snacks one of the favorite indulgences in Russia. The country’s snacking habit in the packaged sector closely follows American-style Snack food that includes Chips, Crisps, Nuts &Seeds, Popcorn, and Pretzels in varying flavors and seasonings. The demand for healthy and good-for-you snacks, such as Whole-Wheat Pita Chips, Multi-Grain Crackers, and Popchips, is on the rise.
What are the key drivers behind recent market changes?
Most Snack foods are considered to be indulgence food. However, high income levels and health consciousness have raised demand for low fat and non-fat snack products that still taste good.
What makes this report unique and essential to read?
This report brings together consumer insight and market data to provide a comprehensive brief of the Russian Savory Snacks sector. This allows for the rapid identification of key growth opportunities across major Savory Snacks categories and their packaging.
Reasons To Buy
Russia is one of the fastest-growing economies in Europe. A growing middle class with rising disposable income is creating opportunities for premium Savory Snacks. Meanwhile, health conscious eating and an inclination towards convenience foods is increasing.
Hypermarkets & Supermarkets continue to constitute the majority share of retail space, followed by Convenience stores, and Food & Drink specialists. Retail market development in Russia varies significantly across geography, based on the level of urbanization, average monthly income and expenditure, and other regional parameters.
Mid-Lifers and Older Consumers constitute the largest population group; the convenience they demand will drive consumption of packaged Savory Snacks.
Women consume the most Savory Snacks products by volume. Amongst men, Older Consumers are the main consumers of Savory Snacks, whilst Mid-life women are the main consumers of Snacks amongst women.
The Potato Chips category is expected to increase its market share at the expense of Processed Snacks, Pretzels, and Nuts & Seeds. Potato chips are the number one bestselling snack in the world with Russia being one of the largest markets of potato chips.
Table Of Contents
Country context
- Rising Income and growing middle class driving growth in retail market in Russia
- Russia retail market varies significantly with regional parameters
- Hypermarkets & Supermarkets is the dominant channel
- Russian’s eating habits are impacted by rising incomes and ageing population
Consumer Overview
- Women eat more Savory Snacks than men in Russia
- Moderate’ to ‘Heavy’ consumption is common across most of the age groups with the Heavy consumption tapering with the age
- Indulgence and Better Value of Money are the main drivers influencing the Consumer buying
- Consumers associate Snacks with Indulgence while providing Value for Money
- Product sales are driven need for Personal space & Time and consumers’ desire to seek Quality products
Sector Analysis
- Processed Snacks is the most valuable category driving the market
- Share of Potato Chips category expected to increase
- Russian Savory Snacks market shows a steady growth
- Processed Snacks and Potato Chips continue to be the growth driver of the Savory Snacks market
- Nuts & Seeds and Ethnic/Traditional Snacks continue the steady growth
- Pretzels and meat snacks continue to gain popularity
- Popcorn will also continue to grow steadily
Brands & Private Labels
- Moderate Private label penetration in Russia’s Savory Snacks sector
- Growth in Private labels matches the Category Growth
- Key brands by category
Packaging Insight
- Flexible Packaging is the most commonly used packaging material
- Increasing consumption of Processed Snacks will drive Flexible Packaging
Future Outlook– four key trends in Russia’s Savory Snacks sector
- Global and premium brands are gaining popularity in Russian market
- Savory Snacks will help fragment meal times
- Health will be a key influencer in future consumption of Savory Snacks
- An aging population will drive changes in Savory Snacks consumption and packaging
Data Appendix & Summary Methodology
List Of Tables
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List Of Figures
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