Global Advertising Market Size, Status and Forecast 2022

Table of Contents

Global Advertising Market Size, Status and Forecast 2022
1 Industry Overview of Advertising
1.1 Advertising Market Overview
1.1.1 Advertising Product Scope
1.1.2 Market Status and Outlook
1.2 Global Advertising Market Size and Analysis by Regions
1.2.1 United States
1.2.2 EU
1.2.3 Japan
1.2.4 China
1.2.5 India
1.2.6 Southeast Asia
1.3 Advertising Market by Type
1.3.1 TV Advertising
1.3.2 Newspaper & Magazine Advertising
1.3.3 Outdoors Advertising
1.3.4 Radio Advertising
1.3.5 Internet Advertising
1.3.6 Others
1.4 Advertising Market by End Users/Application
1.4.1 Food & Beverage Industry
1.4.2 Vehicles Industry
1.4.3 Health and Medical Industry
1.4.4 Commercial and Personal Services
1.4.5 Consumer Goods
1.4.6 Others

2 Global Advertising Competition Analysis by Players
2.1 Advertising Market Size (Value) by Players (2016 and 2017)
2.2 Competitive Status and Trend
2.2.1 Market Concentration Rate
2.2.2 Product/Service Differences
2.2.3 New Entrants
2.2.4 The Technology Trends in Future

3 Company (Top Players) Profiles
3.1 WPP
3.1.1 Company Profile
3.1.2 Main Business/Business Overview
3.1.3 Products, Services and Solutions
3.1.4 Advertising Revenue (Value) (2012-2017)
3.1.5 Recent Developments
3.2 Omnicom Group
3.2.1 Company Profile
3.2.2 Main Business/Business Overview
3.2.3 Products, Services and Solutions
3.2.4 Advertising Revenue (Value) (2012-2017)
3.2.5 Recent Developments
3.3 Dentsu Inc.
3.3.1 Company Profile
3.3.2 Main Business/Business Overview
3.3.3 Products, Services and Solutions
3.3.4 Advertising Revenue (Value) (2012-2017)
3.3.5 Recent Developments
3.4 PublicisGroupe
3.4.1 Company Profile
3.4.2 Main Business/Business Overview
3.4.3 Products, Services and Solutions
3.4.4 Advertising Revenue (Value) (2012-2017)
3.4.5 Recent Developments
3.5 IPG
3.5.1 Company Profile
3.5.2 Main Business/Business Overview
3.5.3 Products, Services and Solutions
3.5.4 Advertising Revenue (Value) (2012-2017)
3.5.5 Recent Developments
3.6 Havas SA
3.6.1 Company Profile
3.6.2 Main Business/Business Overview
3.6.3 Products, Services and Solutions
3.6.4 Advertising Revenue (Value) (2012-2017)
3.6.5 Recent Developments
3.7 Focus Media Group
3.7.1 Company Profile
3.7.2 Main Business/Business Overview
3.7.3 Products, Services and Solutions
3.7.4 Advertising Revenue (Value) (2012-2017)
3.7.5 Recent Developments
3.8 Guangdong Advertising Co., Ltd.
3.8.1 Company Profile
3.8.2 Main Business/Business Overview
3.8.3 Products, Services and Solutions
3.8.4 Advertising Revenue (Value) (2012-2017)
3.8.5 Recent Developments
3.9 Bluefocus Communication Group Co., Ltd.
3.9.1 Company Profile
3.9.2 Main Business/Business Overview
3.9.3 Products, Services and Solutions
3.9.4 Advertising Revenue (Value) (2012-2017)
3.9.5 Recent Developments
3.10 SiMei Media
3.10.1 Company Profile
3.10.2 Main Business/Business Overview
3.10.3 Products, Services and Solutions
3.10.4 Advertising Revenue (Value) (2012-2017)
3.10.5 Recent Developments
3.11 AVIC Culture Co.,Ltd.
3.12 Yinlimedia
3.13 Hunan TV and Broadcast Intermediary Co., Ltd.
3.14 Guangdong Guangzhou Daily Media Co., Ltd.
3.15 Beijing Bashi Media Co., Ltd.
3.16 Dahe Group
3.17 China Television Media
3.18 Spearhead Integrated Marketing Communication Group
3.19 Shanghai Xinhua Media Co., Ltd.
3.20 Chengdu B-ray Media Co., Ltd.

4 Global Advertising Market Size by Type and Application (2012-2017)
4.1 Global Advertising Market Size by Type (2012-2017)
4.2 Global Advertising Market Size by Application (2012-2017)
4.3 Potential Application of Advertising in Future
4.4 Top Consumer/End Users of Advertising

5 United States Advertising Development Status and Outlook
5.1 United States Advertising Market Size (2012-2017)
5.2 United States Advertising Market Size and Market Share by Players (2016 and 2017)

6 EU Advertising Development Status and Outlook
6.1 EU Advertising Market Size (2012-2017)
6.2 EU Advertising Market Size and Market Share by Players (2016 and 2017)

7 Japan Advertising Development Status and Outlook
7.1 Japan Advertising Market Size (2012-2017)
7.2 Japan Advertising Market Size and Market Share by Players (2016 and 2017)

8 China Advertising Development Status and Outlook
8.1 China Advertising Market Size (2012-2017)
8.2 China Advertising Market Size and Market Share by Players (2016 and 2017)

9 India Advertising Development Status and Outlook
9.1 India Advertising Market Size (2012-2017)
9.2 India Advertising Market Size and Market Share by Players (2016 and 2017)

10 Southeast Asia Advertising Development Status and Outlook
10.1 Southeast Asia Advertising Market Size (2012-2017)
10.2 Southeast Asia Advertising Market Size and Market Share by Players (2016 and 2017)

11 Market Forecast by Regions, Type and Application (2017-2022)
11.1 Global Advertising Market Size (Value) by Regions (2017-2022)
11.1.1 United States Advertising Revenue and Growth Rate (2017-2022)
11.1.2 EU Advertising Revenue and Growth Rate (2017-2022)
11.1.3 Japan Advertising Revenue and Growth Rate (2017-2022)
11.1.4 China Advertising Revenue and Growth Rate (2017-2022)
11.1.5 India Advertising Revenue and Growth Rate (2017-2022)
11.1.6 Southeast Asia Advertising Revenue and Growth Rate (2017-2022)
11.2 Global Advertising Market Size (Value) by Type (2017-2022)
11.3 Global Advertising Market Size by Application (2017-2022)

12 Advertising Market Dynamics
12.1 Advertising Market Opportunities
12.2 Advertising Challenge and Risk
12.2.1 Competition from Opponents
12.2.2 Downside Risks of Economy
12.3 Advertising Market Constraints and Threat
12.3.1 Threat from Substitute
12.3.2 Government Policy
12.3.3 Technology Risks
12.4 Advertising Market Driving Force
12.4.1 Growing Demand from Emerging Markets
12.4.2 Potential Application

13 Market Effect Factors Analysis
13.1 Technology Progress/Risk
13.1.1 Substitutes
13.1.2 Technology Progress in Related Industry
13.2 Consumer Needs Trend/Customer Preference
13.3 External Environmental Change
13.3.1 Economic Fluctuations
13.3.2 Other Risk Factors

14 Research Finding/Conclusion

15 Appendix
Methodology
Analyst Introduction
Data Source



List of Tables and Figures

Figure Advertising Product Scope
Figure Global Advertising Market Size (Million USD) (2012-2017)
Table Global Advertising Market Size (Million USD) and Growth Rate by Regions (2012-2017)
Figure Global Advertising Market Share by Regions in 2016
Figure United States Advertising Market Size (Million USD) and Growth Rate by Regions (2012-2017)
Figure EU Advertising Market Size (Million USD) and Growth Rate by Regions (2012-2017)
Figure Japan Advertising Market Size (Million USD) and Growth Rate by Regions (2012-2017)
Figure China Advertising Market Size (Million USD) and Growth Rate by Regions (2012-2017)
Figure India Advertising Market Size (Million USD) and Growth Rate by Regions (2012-2017)
Figure Southeast Asia Advertising Market Size (Million USD) and Growth Rate by Regions (2012-2017)
Figure Global Advertising Market Share by Type in 2016
Figure TV Advertising Market Size (Million USD) and Growth Rate (2012-2017)
Figure Newspaper & Magazine Advertising Market Size (Million USD) and Growth Rate (2012-2017)
Figure Outdoors Advertising Market Size (Million USD) and Growth Rate (2012-2017)
Figure Radio Advertising Market Size (Million USD) and Growth Rate (2012-2017)
Figure Internet Advertising Market Size (Million USD) and Growth Rate (2012-2017)
Figure Others Market Size (Million USD) and Growth Rate (2012-2017)
Figure Global Advertising Market Share by Application in 2016
Table Key Downstream Customer in Food & Beverage Industry
Figure Advertising Market Size (Million USD) and Growth Rate in Food & Beverage Industry (2012-2017)
Table Key Downstream Customer in Vehicles Industry
Figure Advertising Market Size (Million USD) and Growth Rate in Vehicles Industry (2012-2017)
Table Key Downstream Customer in Health and Medical Industry
Figure Advertising Market Size (Million USD) and Growth Rate in Health and Medical Industry (2012-2017)
Table Key Downstream Customer in Commercial and Personal Services
Figure Advertising Market Size (Million USD) and Growth Rate in Commercial and Personal Services (2012-2017)
Table Key Downstream Customer in Consumer Goods
Figure Advertising Market Size (Million USD) and Growth Rate in Consumer Goods (2012-2017)
Table Key Downstream Customer in Others
Figure Advertising Market Size (Million USD) and Growth Rate in Others (2012-2017)
Table Advertising Market Size (Million USD) by Players (2016 and 2017)
Figure Advertising Market Size Share by Players in 2016
Figure Advertising Market Size Share by Players in 2017
Table WPP Basic Information List
Table Advertising Business Revenue (Million USD) of WPP (2012-2017)
Figure WPP Advertising Business Revenue Market Share in 2016
Table Omnicom Group Basic Information List
Table Advertising Business Revenue (Million USD) of Omnicom Group (2012-2017)
Figure Omnicom Group Advertising Business Revenue Market Share in 2016
Table Dentsu Inc. Basic Information List
Table Advertising Business Revenue (Million USD) of Dentsu Inc. (2012-2017)
Figure Dentsu Inc. Advertising Business Revenue Market Share in 2016
Table PublicisGroupe Basic Information List
Table Advertising Business Revenue (Million USD) of PublicisGroupe (2012-2017)
Figure PublicisGroupe Advertising Business Revenue Market Share in 2016
Table IPG Basic Information List
Table Advertising Business Revenue (Million USD) of IPG (2012-2017)
Figure IPG Advertising Business Revenue Market Share in 2016
Table Havas SA Basic Information List
Table Advertising Business Revenue (Million USD) of Havas SA (2012-2017)
Figure Havas SA Advertising Business Revenue Market Share in 2016
Table Focus Media Group Basic Information List
Table Advertising Business Revenue (Million USD) of Focus Media Group (2012-2017)
Figure Focus Media Group Advertising Business Revenue Market Share in 2016
Table Guangdong Advertising Co., Ltd. Basic Information List
Table Advertising Business Revenue (Million USD) of Guangdong Advertising Co., Ltd. (2012-2017)
Figure Guangdong Advertising Co., Ltd. Advertising Business Revenue Market Share in 2016
Table Bluefocus Communication Group Co., Ltd. Basic Information List
Table Advertising Business Revenue (Million USD) of Bluefocus Communication Group Co., Ltd. (2012-2017)
Figure Bluefocus Communication Group Co., Ltd. Advertising Business Revenue Market Share in 2016
Table SiMei Media Basic Information List
Table Advertising Business Revenue (Million USD) of SiMei Media (2012-2017)
Figure SiMei Media Advertising Business Revenue Market Share in 2016
Table AVIC Culture Co.,Ltd. Basic Information List
Table Advertising Business Revenue (Million USD) of AVIC Culture Co.,Ltd. (2012-2017)
Figure AVIC Culture Co.,Ltd. Advertising Business Revenue Market Share in 2016
Table Yinlimedia Basic Information List
Table Advertising Business Revenue (Million USD) of Yinlimedia (2012-2017)
Figure Yinlimedia Advertising Business Revenue Market Share in 2016
Table Hunan TV and Broadcast Intermediary Co., Ltd. Basic Information List
Table Advertising Business Revenue (Million USD) of Hunan TV and Broadcast Intermediary Co., Ltd. (2012-2017)
Figure Hunan TV and Broadcast Intermediary Co., Ltd. Advertising Business Revenue Market Share in 2016
Table Guangdong Guangzhou Daily Media Co., Ltd. Basic Information List
Table Advertising Business Revenue (Million USD) of Guangdong Guangzhou Daily Media Co., Ltd. (2012-2017)
Figure Guangdong Guangzhou Daily Media Co., Ltd. Advertising Business Revenue Market Share in 2016
Table Beijing Bashi Media Co., Ltd. Basic Information List
Table Advertising Business Revenue (Million USD) of Beijing Bashi Media Co., Ltd. (2012-2017)
Figure Beijing Bashi Media Co., Ltd. Advertising Business Revenue Market Share in 2016
Table Dahe Group Basic Information List
Table Advertising Business Revenue (Million USD) of Dahe Group (2012-2017)
Figure Dahe Group Advertising Business Revenue Market Share in 2016
Table China Television Media Basic Information List
Table Advertising Business Revenue (Million USD) of China Television Media (2012-2017)
Figure China Television Media Advertising Business Revenue Market Share in 2016
Table Spearhead Integrated Marketing Communication Group Basic Information List
Table Advertising Business Revenue (Million USD) of Spearhead Integrated Marketing Communication Group (2012-2017)
Figure Spearhead Integrated Marketing Communication Group Advertising Business Revenue Market Share in 2016
Table Shanghai Xinhua Media Co., Ltd. Basic Information List
Table Advertising Business Revenue (Million USD) of Shanghai Xinhua Media Co., Ltd. (2012-2017)
Figure Shanghai Xinhua Media Co., Ltd. Advertising Business Revenue Market Share in 2016
Table Chengdu B-ray Media Co., Ltd. Basic Information List
Table Advertising Business Revenue (Million USD) of Chengdu B-ray Media Co., Ltd. (2012-2017)
Figure Chengdu B-ray Media Co., Ltd. Advertising Business Revenue Market Share in 2016
Table Global Advertising Market Size (Million USD) by Type (2012-2017)
Figure Global Advertising Market Size Share by Type in 2012
Figure Global Advertising Market Size Share by Type in 2013
Figure Global Advertising Market Size Share by Type in 2014
Figure Global Advertising Market Size Share by Type in 2015
Figure Global Advertising Market Size Share by Type in 2016
Figure Global Advertising Market Size Share by Type in 2017
Table Global Advertising Market Size (Million USD) by Application (2012-2017)
Figure Global Advertising Market Size (Million USD) by Application in 2012
Figure Global Advertising Market Size (Million USD) by Application in 2013
Figure Global Advertising Market Size (Million USD) by Application in 2014
Figure Global Advertising Market Size (Million USD) by Application in 2015
Figure Global Advertising Market Size (Million USD) by Application in 2016
Figure Global Advertising Market Size (Million USD) by Application in 2017
Table Top Consumer/End Users of Advertising
Figure United States Advertising Market Size (Million USD) and Growth Rate by Regions (2012-2017)
Table United States Advertising Market Size (Million USD) by Players (2012-2017)
Figure United States Advertising Market Size Share by Players in 2016
Figure United States Advertising Market Size Share by Players in 2017
Figure EU Advertising Market Size (Million USD) and Growth Rate by Regions (2012-2017)
Table EU Advertising Market Size (Million USD) by Players (2012-2017)
Figure EU Advertising Market Size Share by Players in 2016
Figure EU Advertising Market Size Share by Players in 2017
Figure Japan Advertising Market Size (Million USD) and Growth Rate by Regions (2012-2017)
Table Japan Advertising Market Size (Million USD) by Players (2012-2017)
Figure Japan Advertising Market Size Share by Players in 2016
Figure Japan Advertising Market Size Share by Players in 2017
Figure China Advertising Market Size (Million USD) and Growth Rate by Regions (2012-2017)
Table China Advertising Market Size (Million USD) by Players (2012-2017)
Figure China Advertising Market Size Share by Players in 2016
Figure China Advertising Market Size Share by Players in 2017
Figure India Advertising Market Size (Million USD) and Growth Rate by Regions (2012-2017)
Table India Advertising Market Size (Million USD) by Players (2012-2017)
Figure India Advertising Market Size Share by Players in 2016
Figure India Advertising Market Size Share by Players in 2017
Figure Southeast Asia Advertising Market Size (Million USD) and Growth Rate by Regions (2012-2017)
Table Southeast Asia Advertising Market Size (Million USD) by Players (2012-2017)
Figure Southeast Asia Advertising Market Size Share by Players in 2016
Figure Southeast Asia Advertising Market Size Share by Players in 2017
Figure Global Advertising Market Size (Million USD) by Regions (2017-2022)
Table Global Advertising Market Size (Million USD) by Regions (2017-2022)
Figure Global Advertising Market Size Share by Regions in 2017
Figure Global Advertising Market Size Share by Regions in 2022
Figure United States Advertising Revenue (Million USD) and Growth Rate (2017-2022)
Figure EU Advertising Revenue (Million USD) and Growth Rate (2017-2022)
Figure Japan Advertising Revenue (Million USD) and Growth Rate (2017-2022)
Figure China Advertising Revenue (Million USD) and Growth Rate (2017-2022)
Figure India Advertising Revenue (Million USD) and Growth Rate (2017-2022)
Figure Southeast Asia Advertising Revenue (Million USD) and Growth Rate (2017-2022)
Table Global Advertising Market Size (Million USD) by Type (2017-2022)
Figure Global Advertising Market Size Share by Type in 2017
Figure Global Advertising Market Size Share by Type in 2022
Table Global Advertising Market Size (Million USD) by Application (2017-2022)
Figure Global Advertising Market Size (Million USD) by Application in 2017
Figure Global Advertising Market Size (Million USD) by Application in 2022

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