About antivirus software package
An antivirus scans the system memory, OS, and systems' files using signature-based detection methods, heuristic detection methods, rootkit detection, and real-time scanning to prevent computers from being infected with malware. The Internet usage has become significantly essential in day-to-day life. With increased usage, it brings along the risk of infecting devices with various kinds of malware, leaving the system unprotected and damaged. These malware have different sources that may or may not be known to users; some of these could be through social media websites, email spams, and websites that have malicious codes. Therefore, to deal with such viruses, antivirus software is used. It detects, prevents, and removes viruses caused by malicious programs.
Technavio's analysts forecast the global antivirus software package market to grow at a CAGR of 9.08% over the period 2014-2019.
Covered in this report
This report covers the present scenario and growth prospects of the global antivirus software package market for 2015-2019. The report also presents the vendor landscape and a corresponding detailed analysis of the top vendors operating in the market. To calculate the market size, the report considers the revenue generated from the sales of antivirus software package for PCs and laptops (including netbooks and MacBooks), used by corporate (large enterprises and SMEs) and home users (individual consumers). The market size is also calculated on the basis of antivirus software package shipments by vendors.
The report excludes the revenue generated from the following:
• Sales of integrated security solutions such as antivirus capabilities
• Antivirus packages provided for smartphones and tablets
The market is fragmented with the presence of many small and large vendors. A detailed product and feature comparison for the key leading vendors is provided in the report.
In addition, the report discusses the major drivers influencing market growth and the challenges faced by vendors and the market as a whole. It also examines key emerging trends and their influence on current and future market scenarios.
Technavio's report, Global Antivirus Software Package Market 2015-2019, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers APAC, Europe, Latin America, MEA, and North America; it also covers the landscape of the global antivirus software package market and its growth prospects in the coming years. The report includes a discussion of the key vendors operating in this market.
Key regions
• APAC
• Europe
• Latin America
• MEA
• North America
Key vendors
• AVAST
• AVG
• McAfee
• Microsoft
• Symantec
Other prominent vendors
• Baidu
• Bitdefender
• BullGuard
• Check Point Software Technologies
• Comodo
• Emsisoft
• ESET
• Fortinet
• F-Secure
• IObit
• Kaspersky Lab
• Lavasoft
• Malwarebytes
• Panda Security
• Qihu 360 Software
• Sophos
• Spybot
• ThreatTrack Security
• Trend Micro
• Webroot
Market driver
• Growing dependency on Internet
• For a full, detailed list, view our report
Market challenge
• Threat for the performance of virtual machines
• For a full, detailed list, view our report
Market trend
• Popularity of cloud-based antivirus
• For a full, detailed list, view our report
Key questions answered in this report
• What will the market size be in 2019 and what will the growth rate be?
• What are the key market trends?
• What is driving this market?
• What are the challenges to market growth?
• Who are the key vendors in this market space?
• What are the market opportunities and threats faced by the key vendors?
• What are the strengths and weaknesses of the key vendors?
PART 01: Executive summary
Highlights
PART 02: Scope of the report
Market overview
PART 03: Market research methodology
Research methodology
Economic indicators
PART 04: Introduction
Key market highlights
PART 05: Market description
Types of threats
Global Internet penetration
Worldwide Internet users
Types of antivirus software
Causes of computer viruses
Need for antivirus software
Advantages of antivirus software packages
PART 06: Market landscape
Market overview
Product life cycle of antivirus software package
Global antivirus software package market
Five forces analysis
PART 07: Market segmentation by device
Global antivirus software package market by device
PART 08: Market segmentation by end-user
Global antivirus software package market by end-user
PART 09: Geographical segmentation
Segmentation of global antivirus software package market by region 2014-2019
Segmentation of global antivirus software package market by region 2014-2019 ($ billions)
PART 10: Key market drivers
Growing dependency on the Internet
Increased use of mobile devices
Rapid growth in cybercrime
Demand for operational efficiency
PART 11: Impact of drivers
PART 12: Key market challenges
Possible effect on the performance of virtual machines
Availability of inexpensive security solutions
Lack of advanced virus detection
Adoption of pirated antivirus software by individual consumers
PART 13: Impact of drivers and challenges
PART 14: Key market trends
Popularity of cloud-based antivirus software
PARTnerships between antivirus software vendors and telecom vendors
Increased market consolidation
Increased adoption of BYOD
PART 15: Vendor landscape
Competitive scenario
Vendor comparison
Description of major vendors
AVAST Software
Microsoft
AVG
Avira
Symantec
McAfee
Other prominent vendors
PART 16: Key vendor analysis
AVAST Software
AVG Technologies
Avira
McAfee
Microsoft
Symantec
PART 17: Key Insights
PART 18: Appendix
List of abbreviations
PART 19: Explore Technavio
List of Exhibits
Exhibit 01: Global Internet penetration
Exhibit 02: Worldwide Internet users 2000-2014 (billions)
Exhibit 03: Types of antivirus software
Exhibit 04: Causes of computer viruses
Exhibit 05: Overview of global antivirus software package market
Exhibit 06: Global antivirus software package market 2014-2019 ($ millions)
Exhibit 07: Global antivirus software package market by unit shipment 2014-2019 ($ millions)
Exhibit 08: Five forces analysis
Exhibit 09: Global antivirus software package market by device 2014
Exhibit 10: Global antivirus software package market by end-user
Exhibit 11: Segmentation of global antivirus software package market by region 2014-2019
Exhibit 12: Segmentation of global antivirus software package market by region 2014-2019 ($ billions)
Exhibit 13: Impact of drivers
Exhibit 14: Impact of drivers and challenges
Exhibit 15: Vendor products comparison
Exhibit 16: Features of antivirus products for home users (specifically for PCs and home networks)
Exhibit 17: Features of antivirus products for Mac users
Exhibit 18: Features of antivirus products for business users
Exhibit 19: Features of antivirus products
Exhibit 20: Features of antivirus products for PC users
Exhibit 21: Features of antivirus products for home users
Exhibit 22: Features of antivirus products for business users
Exhibit 23: Features of antivirus products for enterprise users
Exhibit 24: Pricing of antivirus products for enterprise users
Exhibit 25: Features of antivirus products for consumers
Exhibit 26: Features of cross-device antivirus products for consumers
Exhibit 27: Features of PC antivirus product for consumers
Exhibit 28: Features of antivirus products for enterprises and small business
Exhibit 29: AVAST Software: Product segmentation
Exhibit 30: For PC and laptop
Exhibit 31: For Android
Exhibit 32: For iPhone and iPad
Exhibit 33: For Mac
Exhibit 34: For business
Exhibit 35: AVG Technologies: Business segmentation by revenue 2014
Exhibit 36: AVG Technologies: Business segmentation by revenue 2013 and 2014 ($ millions)
Exhibit 37: AVG Technologies: Geographical segmentation by revenue 2014
Exhibit 38: Avira: Product segmentation
Exhibit 39: For home
Exhibit 40: For business
Exhibit 41: Recent developments
Exhibit 42: Recent developments
Exhibit 43: Microsoft: Business segmentation by revenue 2014
Exhibit 44: Microsoft: Business segmentation by revenue 2013 and 2014 ($ billions)
Exhibit 45: Antivirus products
Exhibit 46: Key mergers and acquisitions
Exhibit 47: Recent developments
Exhibit 48: Symantec: Business segmentation by revenue 2015
Exhibit 49: Symantec: Business segmentation by revenue 2014 and 2015 ($ billions)
Exhibit 50: Symantec: Geographical segmentation by revenue 2015
Exhibit 51: Key products
Exhibit 52: Recent developments
