Global Color Cosmetics Market 2015-2019

Market analysis of color cosmetics

Technavio market research analyst predicts the global color cosmetics market to grow at a CAGR of around 5% during the forecast period. The rising consciousness about appearance among the younger population is driving the growth of the market globally. The engagement is high among women between the age of 25 to 34, who are interested in the benefits of the product and prefer long-lasting products with natural ingredients. Fashion trends such as nail art are transforming a nail into a stylish accessory.

The rise in demand for natural and organic based color cosmetics is anticipated to fuel the market growth during the forecast period. The increasing health and wellness trend across the globe has also left its impression on the nail care industry. For instance, the Nourish brand of organic nail polish is infused with essential oils with antifungal properties aimed at promoting healthy nails.

Product segmentation and analysis of the color cosmetics market

Facial makeup
Eye makeup
Lip makeup
Nail makeup
Facial makeup accounted for 38% of the market share during 2014 and is expected to reach a market value of around USD 32 billion by the end of 2019. Bronzer and blusher products were the top selling color cosmetics during 2014, with sales increasing due to the rise of the contouring trend made famous by celebrities such as Kim Kardashian.

Geographical segmentation and analysis of the global color cosmetics market

Americas
APAC
Europe
MEA
The Americas were the largest revenue contributor during 2014 with a market share of around 37%. Social media influence and the selfie trend are the primary drivers of the growth of color cosmetics in this region among teenagers.

Competitive landscape and key vendors

The global color cosmetics market is highly concentrated due to the presence of both key suppliers and private players operating across the globe. The market is expected to be more competitive during the forecast period, with several product launches, price wars, mergers, and acquisitions.

The key vendors in the market are

L'Oréal
Estée Lauder
P&G
LVMH
Shiseido
Other vendors in the market include Amway, Clarins, Coty, Chanel, Kao, and Unilever.

Key questions answered in the report include

What will the market size and the growth rate be in 2019?
What are the key factors driving the global color cosmetics market?
What are the key market trends impacting the growth of the global color cosmetics market?
What are the challenges to market growth?
Who are the key vendors in the color cosmetics market?
What are the market opportunities and threats faced by the vendors in the color cosmetics market?
Trending factors influencing the market shares of the Americas, APAC, Europe, and MEA?
What are the key outcomes of the five forces analysis of the global color cosmetics market?
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