Global Digital Marketing Market 2014-2018

Global Digital Marketing Market 2014-2018

Category : ICT & Media
Published On : May  2014
Pages : 75

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About Digital Marketing
Digital marketing uses various tools for digital marketing functions such as sales CRM, marketing automation, e-commerce, e-mail, WCM, web analytics, and social CRM. All these software tools collectively help an organization to develop and implement effective marketing strategies. These tools are developed to serve specific functions in the Global Digital Marketing market as explained below: 
• Sales CRM manages customer interaction and aligns an organization's sales process such as order tracking, sales performance, and distribution. 
• Marketing automation enhances the capabilities of the marketing department of any organization to design strategies, automate processes, and improve customer communications, and also operates either as standalone software or as a major component of CRM software.
• E-commerce software offers advanced capabilities for searching, order management, cart management, and content management, as well as marketing and reporting capabilities. 
• E-mail marketing software enables organizations to reach out to customers directly through emails and helps to automate the marketing process by offering more sales leads.
• WCM is a software tool used to create, manage, store, and deploy content on the internet. The content may be in the form of text, audio, graphics, videos, and photos. 
• Web analytics refers to the collection, measurement, and analysis of web-based data that helps end-users understand and optimize the use of a website. 
• Social CRM software helps organizations to engage in conversations and relationships with potential and existing customers through the internet, digital channels, and social media networks.
TechNavio's analysts forecast the Global Digital Marketing market will grow at a CAGR of 15.22 percent over the period 201

Covered in this Report
The Global Digital Marketing market includes the following major segments: Sales CRM, Marketing Automation, E-commerce, E-mail Marketing, Social CRM, WCM, and Web Analytics.
TechNavio's report, the Global Digital Marketing Market 2014-2018, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the Americas and the EMEA and APAC regions; it also covers the Global Digital Marketing market landscape and its growth prospects in the coming years. The report also includes a discussion of the key vendors operating in this market.
Key Regions
• Americas 
• EMEA        
• APAC
Key Vendors
• IBM Corp.
• Oracle Corp.
• Salesforce.com Inc.
• SAP AG
Other Prominent Vendors
 
• Adobe Systems Inc.
• Aplicor LLC 
• Attensity Corp.
• Clicky 
• ComScore Networks Inc.
• Demandware Inc.
• Ebay GSI Commerce 
• Fireclick 
• Hybirs 
• Intershop 
• Lithium Technologies Inc.
• LongJump CRM
• Microsoft Corp.
• Netsuite Inc.
• OpenText Corp.
• Percussion Software Inc.
• Sitecore Inc. 
• StrongMail Systems Inc.
• SugarCRM Inc.
• Yahoo Analytics
• ZohoCRM Inc. 

Key Market Driver
• Increased Focus on Digital Media.
• For a full, detailed list, view our report.
Key Market Challenge
• Lack of Skilled Personnel.
• For a full, detailed list, view our report.
Key Market Trend
• Emergence of SaaS-based Solutions.
• For a full, detailed list, view our report.
Key Questions Answered in this Report
• What will the market size be in 2018 and what will the growth rate be?
• What are the key market trends?
• What is driving this market?
• What are the challenges to market growth?
• Who are the key vendors in this market space?
• What are the market opportunities and threats faced by the key vendors?
• What are the strengths and weaknesses of the key vendors?
You can request one free hour of our analyst’s time when you purchase this market report. Details are provided within the report.

01. Executive Summary

02. List of Abbreviations

03. Scope of the Report


03.1 Market Overview

03.2 Product Offerings

04. Market Research Methodology

04.1 Market Research Process

04.2 Research Methodology

05. Summary of Figures

06. Introduction

07. Market Landscape


07.1 Market Overview

07.2 Market Size and Forecast

07.3 Five Forces Analysis

08. Market Segmentation

08.1 Global Sales CRM Market

08.1.1 Market Size and Forecast

08.2 Sales CRM Market by Geographical Segmentation

08.3 Global Marketing Automation Market

08.3.1 Market Size and Forecast

08.4 Marketing Automation Market by Geographical Segmentation

08.5 Global E-commerce Market

08.5.1 Market Size and Forecast

08.6 E-commerce Market by Geographical Segmentation

08.7 Global E-mail Marketing

08.7.1 Market Size and Forecast

08.8 E-mail Marketing Market by Geographical Segmentation

08.9 Global Social CRM Market

08.9.1 Market Size and Forecast

08.10 Social CRM Market by Geographical Segmentation

08.11 Global WCM Market

08.11.1 Market Size and Forecast

08.12 WCM Market by Geographical Segmentation

08.13 Global Web Analytics Market

08.13.1 Market Size and Forecast

08.14 Web Analytics Market by Geographical Segmentation

09. Geographical Segmentation

09.1 Global Digital Marketing Market by Geographical Segmentation

10. Buying Criteria

11. Market Growth Drivers

12. Drivers and their Impact

13. Market Challenges

14. Impact of Drivers and Challenges

15. Market Trends

16. Trends and their Impact

17. Vendor Landscape


17.1 Competitive Scenario

17.1.1 Mergers and Acquisitions

17.2 Market Share Analysis 2013

17.3 Other Prominent Vendors

18. Key Vendor Analysis

18.1 IBM Corp.

18.1.1 Business Overview

18.1.2 Business Segmentation

18.1.3 Key Information

18.1.4 SWOT Analysis

18.2 Oracle Corp.

18.2.1 Business Overview

18.2.2 Business Segmentation

18.2.3 Key Information

18.2.4 SWOT Analysis

18.3 Salesforce.com Inc.

18.3.1 Business Overview

18.3.2 Business Segmentation

18.3.3 Key Information

18.3.4 SWOT Analysis

18.4 SAP AG

18.4.1 Business Overview

18.4.2 Business Segmentation

18.4.3 Key Information

18.4.4 SWOT Analysis

19. Other Reports in this Series



List of Exhibits

Exhibit 1: Market Research Methodology

Exhibit 2: Summary of Key Figures

Exhibit 3: Global Digital Marketing Market 2013-2018 (US$ billion)

Exhibit 4: Global Digital Marketing Market Segmentation 2013

Exhibit 5: Global Sales CRM Market 2013-2018 (US$ billion)

Exhibit 6: Sales CRM Market by Geographical Segmentation 2013

Exhibit 7: Global Marketing Automation Market 2013-2018 (US$ billion)

Exhibit 8: Marketing Automation Market by Geographical Segmentation 2013

Exhibit 9: Global E-commerce market 2013-2018 (US$ billion)

Exhibit 10: E-commerce Market by Geographical Segmentation 2013

Exhibit 11: Global E-mail Marketing market 2013-2018 (US$ billion)

Exhibit 12: E-mail Marketing Market by Geographical Segmentation 2013

Exhibit 13: Global Social CRM market 2013-2018 (US$ billion)

Exhibit 14: Social CRM Market by Geographical Segmentation 2013

Exhibit 15: Global WCM Market 2013-2018 (US$ billion)

Exhibit 16: WCM Market by Geographical Segmentation 2013

Exhibit 17: Global Web Analytics Market 2013-2018 (US$ billion)

Exhibit 18: Web Analytics Market by Geographical Segmentation 2013

Exhibit 19: Global Digital Marketing Market by Geographical Segmentation 2013

Exhibit 20: Global Digital Marketing Segmentation 2013-2018

Exhibit 21: Market Attractiveness by Global Digital Marketing Segments

Exhibit 22: Global Digital Marketing Market by Vendor Segmentation 2013

Exhibit 23: IBM Corp.: Business Segmentation

Exhibit 24: Oracle Corp.: Business Segmentation

Exhibit 25: Salesforce.com Inc.: Business Segmentation

Exhibit 26: SAP AG: Business Segmentation



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