"About Digital Retail Marketing
Digital retail marketing is one of the most active and the fastest-growing marketing technique in the retail advertising segment. This growth is primarily attributed to the growing digitalization worldwide. On average, an estimated 650,000 search queries are raised on Google every minute; 700 videos are hosted on YouTube; over 700,000 status updates and 500,000 comments are posted on Facebook; and 65,000 tweets are made worldwide. Furthermore, 180 million e-mails are sent each minute, emphasizing the significance of digital media as a marketing tool.
Technavio’s analysts forecast the global digital retail marketing market to grow at a CAGR of 18.29% during the period 2017-2021.
Covered in this report
The report covers the present scenario and the growth prospects of the global digital retail marketing market for 2017-2021. To calculate the market size, the report considers the revenue generated from the following types of digital retail marketing: search ads, display ads, social media, e-mail marketing, and others.
The market is divided into the following segments based on geography:
• Americas
• APAC
• EMEA
Technavio's report, Global Digital Retail Marketing Market 2017-2021, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market landscape and its growth prospects over the coming years. The report also includes a discussion of the key vendors operating in this market.
Key vendors
• Edelman
• Interpublic Group of Companies
• Omnicom Media Group
• Publicis Groupe
• WPP
Other prominent vendors
• Havas
• Pinterest
• Tumblr
• WE
Market driver
• Growing mobile device penetration
• For a full, detailed list, view our report
Market challenge
• Requirement for skilled workforce
• For a full, detailed list, view our report
Market trend
• Advanced targeting options
• For a full, detailed list, view our report
Key questions answered in this report
• What will the market size be in 2021 and what will the growth rate be?
• What are the key market trends?
• What is driving this market?
• What are the challenges to market growth?
• Who are the key vendors in this market space?
• What are the market opportunities and threats faced by the key vendors?
• What are the strengths and weaknesses of the key vendors?
You can request one free hour of our analyst’s time when you purchase this market report. Details are provided within the report.
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Table of Contents
PART 01: Executive summary
PART 02: Scope of the report
PART 03: Research Methodology
PART 04: Introduction
• Market outline
PART 05: Market landscape
• Market overview
• Global digital retail marketing market
• Five forces analysis
PART 06: Market segmentation by type
• Global digital retail marketing market by type
• Global digital retail marketing market by search ads
• Global digital retail marketing market by display ads
• Global digital retail marketing market by social media
• Global digital retail e-mail marketing market
PART 07: Market segmentation by platform
• Global digital retail marketing market by platform
• Global digital retail marketing market by desktop
• Global digital retail marketing market by mobile devices
PART 08: Buying criteria
• Buying criteria
PART 09: Geographical segmentation
• Global digital retail marketing market by geography
• Digital retail marketing market in the Americas
• Digital retail marketing market in EMEA
• Digital retail marketing market in APAC
PART 10: Key leading countries
• Key leading countries
• US
• China
• UK
PART 11: Decision framework
PART 12: Drivers and challenges
• Market drivers
• Market challenges
PART 13: Market trends
• Growing shift of preference from traditional to digital retail advertising channels
• Advanced targeting options
• Market automation
PART 14: Vendor landscape
• Competitive scenario
• Key leading vendors
• Key spenders
• Other prominent vendors
• Other prominent spenders
PART 15: Appendix
• List of abbreviations
List of Exhibits
Exhibit 01: Overview of global digital retail marketing market
Exhibit 02: Global digital retail marketing market 2016-2021 ($ billions)
Exhibit 03: Five forces analysis
Exhibit 04: Global digital retail marketing market by type 2016-2021 (% of revenue)
Exhibit 05: Global digital retail marketing market by type: Revenue and growth rate comparison 2016-2021 ($ billions)
Exhibit 06: Global digital retail marketing market by type: CAGR comparison 2016-2021
Exhibit 07: Global digital retail marketing market by search ads 2016-2021 ($ billions)
Exhibit 08: Global digital retail marketing market by display ads 2016-2021 ($ billions)
Exhibit 09: Global digital retail marketing market by social media 2016-2021 ($ billions)
Exhibit 10: Global digital retail marketing market by e-mail marketing 2016-2021 ($ billions)
Exhibit 11: Global digital retail marketing market by platform 2016-2021 (% of revenue)
Exhibit 12: CAGR comparison: Global digital retail marketing market by platform 2016-2021
Exhibit 13: Global digital retail marketing market by desktop 2016-2021 ($ billions)
Exhibit 14: Global digital retail marketing market by mobile devices 2016-2021 ($ billions)
Exhibit 15: Buying criteria in digital retail marketing
Exhibit 16: Global digital retail marketing market by geography 2016-2021 (% of revenue)
Exhibit 17: Revenue comparison: Global digital retail marketing market by geography 2016-2021 ($ billions)
Exhibit 18: CAGR comparison: Global digital retail marketing market by geography 2016-2021
Exhibit 19: Digital retail marketing market in the Americas 2016-2021 ($ billions)
Exhibit 20: Digital retail marketing market in EMEA 2016-2021 ($ billions)
Exhibit 21: Digital retail marketing market in APAC 2016-2021 ($ billions)
Exhibit 22: Key leading countries 2016 (% of revenue)
Exhibit 23: Digital retail marketing market in the US 2016-2021 ($ billions)
Exhibit 24: Digital retail marketing market in China 2016-2021 ($ billions)
Exhibit 25: Digital retail marketing market in the UK 2016-2021 ($ billions)
Exhibit 26: Factors influencing shift from traditional to digital retail advertising 2016
Exhibit 27: Facebook: Recent developments
Exhibit 28: Google: Recent developments
Exhibit 29: LinkedIn: Recent developments
Exhibit 30: Other prominent vendors
Exhibit 31: Other prominent spenders
