About Digital Signage Systems
Digital signage systems are digital displays, managed by CMS and used for advertising, marketing, and sales applications. Digital signage systems are individually addressable or centrally managed for displaying text, videos, and animated messages for information, entertainment, merchandising, and advertising to the target audience. Signages are the primary tools used by corporates and businesses to display contents required to be conveyed to target audience. Digital signage is a sub-segment of signages, used to convey messages, videos, and images in a digital format. The retail industry is one of the major segments witnessing an extensive adoption of digital signage systems to influence the buying behavior of target audience. This is achieved by promoting brand names and related products and services at several points of sale (POS) with attractive displays of offers, new products, and enhanced services.
Technavio’s analysts forecast the global digital signage systems market in the retail industry to grow at a CAGR of 9.63% during the period 2017-2021.
Covered in this report
The report covers the present scenario and the growth prospects of the global digital signage systems market in the retail industry for 2017-2021. To calculate the market size, the report considers the sales/volume/value and retrofit/replacement/services market.
The market is divided into the following segments based on geography:
• Americas
• APAC
• EMEA
Technavio's report, Global Digital Signage Systems Market in the Retail Industry 2017-2021, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market landscape and its growth prospects over the coming years. The report also includes a discussion of the key vendors operating in this market.
Key vendors
• DynaScan Technology
• SAMSUNG
• LG Electronics
• NEC Display Solutions
Other prominent vendors
• AOPEN
• ASUSTeK Computer
• Barco
• Daktronics
• Extron Electronics
• Esprit Digital
• Koninklijke Philips
• NanoLumens
• NEXCOM International
• Panasonic Corporation of North America
• PixelFLEX
• Peerless-AV
• SHENZHEN JEHE TECHNOLOGY DEVELOPMENT
• Sharp Electronics
• Verifone Media
Market driver
• Advantages of digital signages over traditional advertising tools
• For a full, detailed list, view our report
Market challenge
• Installation of digital signages on existing infrastructure
• For a full, detailed list, view our report
Market trend
• Growing use of anti-reflective technology
• For a full, detailed list, view our report
Key questions answered in this report
• What will the market size be in 2021 and what will the growth rate be?
• What are the key market trends?
• What is driving this market?
• What are the challenges to market growth?
• Who are the key vendors in this market space?
You can request one free hour of our analyst’s time when you purchase this market report. Details are provided within the report.
Table of Contents
PART 01: EXECUTIVE SUMMARY
PART 02: SCOPE OF THE REPORT
PART 03: RESEARCH METHODOLOGY
PART 04: INTRODUCTION
• Market outline
PART 05: MARKET LANDSCAPE
• Market overview
• Market size and forecast
• Five forces analysis
PART 06: MARKET SEGMENTATION BY APPLICATION
• Segmentation by application
• Outdoor digital signage
• Indoor digital signage
• Mobile digital signage
PART 07: MARKET SEGMENTATION BY SIGNAGE TYPE
• Segmentation by signage type
• Stand-alone signage system
• Networked signage system
PART 08: MARKET SEGMENTATION BY COMPONENT
• Segmentation by components
• Digital displays
• Content Management System (CMS)
• System players
• Others
PART 09: REGIONAL LANDSCAPE
• Geographical segmentation
• Regional comparison
• Americas – market size & forecast
• EMEA – market size & forecast
• APAC – market size & forecast
• Key leading countries
• Market opportunity
PART 10: DECISION FRAMEWORK
PART 11: DRIVERS AND CHALLENGES
• Market drivers
• Market challenges
PART 12: MARKET TRENDS
• Growing use of anti-reflective technology
• Ultra-high definition technology
• OLED in digital signages
PART 13: VENDOR LANDSCAPE
• Competitive scenario
• Other prominent vendors for digital signage display units and software
PART 14: KEY VENDOR ANALYSIS
• DynaScan Technology
• SAMSUNG
• LG Electronics
• NEC Display Solutions
PART 15: KEY VENDOR ANALYSIS FOR CONTENT MANAGEMENT SYSTEMS
• STRATACACHE
• FOUR WINDS INTERACTIVE
• Visix
PART 16: APPENDIX
• List of abbreviations
List of Exhibits?
Exhibit 01: Complete ecosystem coverage of global digital signage systems market
Exhibit 02: Digital signage systems: Segments served
Exhibit 03: Application share of digital signages in various industries 2016 (%)
Exhibit 04: Seen and hidden cost incurred by digital signage systems
Exhibit 05: Inclusions of upfront acquisition and ongoing support costs incurred from the adoption of digital signage system
Exhibit 06: Cost breakdown of smart stand-alone digital signage system in comparison to traditional stand-alone digital signage system
Exhibit 07: Cost breakdown of smart networked digital signage system with five displays in comparison to traditional networked digital signage system
Exhibit 08: Market overview: Global digital signage systems market in the retail industry 2017-2021
Exhibit 09: Global digital signage systems market in the retail industry by applications 2016-2021
Exhibit 10: Global digital signage systems market in the retail industry by signage types 2016-2021
Exhibit 11: Global digital signage systems market in the retail industry by components 2016-2021
Exhibit 12: Global digital signage systems market in the retail industry by geography 2016-2021
Exhibit 13: Global digital signage systems market in the retail industry
Exhibit 14: Global digital signage systems market in the retail industry 2016-2021 ($ millions)
Exhibit 15: Global digital signage systems market in the retail industry by application - Market size 2016
Exhibit 16: Global digital signage systems market in the retail industry by application - Market size and forecast 2016-2021
Exhibit 17: Digital display mediums used for outdoor application in the retail industry in Europe 2016-2021 (%)
Exhibit 18: Global outdoor digital signage systems market in the retail industry 2016-2021 ($ millions)
Exhibit 19: Contribution of outdoor digital signages in outdoor market sales in UK 2017-2021 ($ millions)
Exhibit 20: Global indoor digital signage systems market in the retail industry 2016-2021 ($ millions)
Exhibit 21: Global mobile digital signage systems market in the retail industry 2016-2021 ($ millions)
Exhibit 22: Global digital signage systems market in the retail industry by signage type - market size 2016
Exhibit 23: Global digital signage systems market in the retail industry by signage type - market size ($ millions)
Exhibit 24: Global digital stand-alone signage systems market in the retail industry 2016-2021 ($ millions)
Exhibit 25: Global digital networked signage systems market in the retail industry 2016-2021 ($ millions)
Exhibit 26: Global software market for networked digital signage: 2012-2017 ($ millions)
Exhibit 27: Global digital signage systems market in the retail industry by component - Market size 2016
Exhibit 28: Global digital signage systems market in the retail industry by component - Market size and forecast 2016-2021
Exhibit 29: Global digital displays market for digital signages in the retail industry 2016-2021 ($ millions)
Exhibit 30: Global Content Management System market for digital signages in the retail industry 2016-2021 ($ millions)
Exhibit 31: Parameters to consider while purchasing CMS
Exhibit 32: Global system players market for digital signage systems in the retail industry 2016-2021 ($ millions)
Exhibit 33: Global digital signage systems in retail industry by other components 2016-2021 ($ millions)
Exhibit 34: Comparison of SAMSUNG smart signage system with traditional digital signage system
Exhibit 35: Geography – market size & forecast
Exhibit 36: Regional comparison
Exhibit 37: Americas – market size & forecast ($ mn)
Exhibit 38: Americas – Year-over-year growth
Exhibit 39: EMEA – market size & forecast ($ mn)
Exhibit 40: EMEA – Year-over-year growth
Exhibit 41: APAC – market size & forecast ($ mn)
Exhibit 42: APAC – Year-over-year growth
Exhibit 43: Key leading countries
Exhibit 44: Benefits of ultra-high definition technology
Exhibit 45: Other prominent vendors for digital signage display units and software
