The Global Display Panel Industry 2015 Deep Market Research Report is a professional and in-depth study on the current state of the Display Panel industry. The report provides a basic overview of the industry including definitions, classifications, applications and industry chain structure.The Display Panel market analysis is provided for the international markets including development trends, competitive landscape analysis, and key regions development status. Development policies and plans are discussed as well as manufacturing processes and cost structures are also analyzed. This report also states import/export consumption, supply and demand Figures, cost, price, revenue and gross margins. The report focuses on global major leading industry players providing information such as company profiles, product picture and specification, capacity, production, price, cost, revenue and contact information. Upstream raw materials and equipment and downstream demand analysis is also carried out.The Display Panel industry development trends and marketing channels are analyzed. Finally the feasibility of new investment projects are assessed and overall research conclusions offered. With 171 tables and figures the report provides key statistics on the state of... Research Beam Model: Research Beam Product ID: 356455 2800 USD New
Global Display Panel Industry 2015 Deep Market Research Report
 
 

Global Display Panel Industry 2015 Deep Market Research Report

  • Category : Semiconductor and Electronics
  • Published On : November   2015
  • Pages : 155
  • Publisher : QYResearch
 
 
 

The Global Display Panel Industry 2015 Deep Market Research Report is a professional and in-depth study on the current state of the Display Panel industry.

The report provides a basic overview of the industry including definitions, classifications, applications and industry chain structure.The Display Panel market analysis is provided for the international markets including development trends, competitive landscape analysis, and key regions development status.

Development policies and plans are discussed as well as manufacturing processes and cost structures are also analyzed. This report also states import/export consumption, supply and demand Figures, cost, price, revenue and gross margins.

The report focuses on global major leading industry players providing information such as company profiles, product picture and specification, capacity, production, price, cost, revenue and contact information. Upstream raw materials and equipment and downstream demand analysis is also carried out.The Display Panel industry development trends and marketing channels are analyzed. Finally the feasibility of new investment projects are assessed and overall research conclusions offered.

With 171 tables and figures the report provides key statistics on the state of the industry and is a valuable source of guidance and direction for companies and individuals interested in the market.

Table Of Contents

1 Industry Overview
1.1 Definition and Specifications of Display Panel
1.1.1 Definition of Display Panel
1.1.2 Specifications of Display Panel
1.2 Classification of Display Panel
1.2.1 4K
1.2.2 WQHD (2K)
1.2.3 FHD
1.2.4 HD
1.2.5 8K
1.3 Applications of Display Panel
1.3.1 Tv
1.3.2 Desktop Monitor
1.3.3 Notebook Pc
1.3.4 Tablet
1.3.5 Mobile Phone
1.3.6 Automotive
1.3.7 Digital Signage
1.3.8 Smart Watch
1.3.9 Ebook Reader
1.4 Industry Chain Structure of Display Panel
1.5 Industry Overview and Major Regions Status of Display Panel
1.5.1 Industry Overview of Display Panel
1.5.2 Global Major Regions Status of Display Panel
1.6 Industry Policy Analysis of Display Panel
1.7 Industry News Analysis of Display Panel

2 Manufacturing Cost Structure Analysis of Display Panel
2.1 Raw Material Suppliers and Price Analysis of Display Panel
2.2 Equipment Suppliers and Price Analysis of Display Panel
2.3 Labor Cost Analysis of Display Panel
2.4 Other Costs Analysis of Display Panel
2.5 Manufacturing Cost Structure Analysis of Display Panel
2.6 Manufacturing Process Analysis of Display Panel
2.7 Global Price, Cost and Gross of Display Panel 2010-2015

3 Technical Data and Manufacturing Plants Analysis of Display Panel
3.1 Capacity and Commercial Production Date of Global Key Manufacturers in 2014
3.2 Manufacturing Plants Distribution of Global Key Display Panel Manufacturers in 2014
3.3 R&D Status and Technology Source of Global Display Panel Key Manufacturers in 2014
3.4 Raw Materials Sources Analysis of Global Display Panel Key Manufacturers in 2014

4 Production Analysis of Display Panel by Regions, Type, and Applications
4.1 Global Production of Display Panel by Regions 2010-2015
4.2 Global Production of Display Panel by Type 2010-2015
4.3 Global Production of Display Panel by Applications 2010-2015
4.4 Price Analysis of Global Display Panel Key Manufacturers in 2015
4.5 US Capacity, Production, Price, Cost, Revenue, Supply, Import, Export and Consumption of Display Panel 2010-2015
4.6 EU Capacity, Production, Price, Cost, Revenue, Supply, Import, Export and Consumption of Display Panel 2010-2015
4.7 Japan Capacity, Production, Price, Cost, Revenue, Supply, Import, Export and Consumption of Display Panel 2010-2015
4.8 China Capacity, Production, Price, Cost, Revenue, Supply, Import, Export and Consumption of Display Panel 2010-2015

5 Consumption Volume and Consumption Value Analysis of Display Panel by Regions
5.1 Global Consumption Volume of Display Panel by Regions 2010-2015
5.2 Global Consumption Value of Display Panel by Regions 2010-2015
5.3 Global Consumption Price Analysis of Display Panel by Regions 2010-2015

6 Analysis of Display Panel Production, Supply, Sales and Market Status 2010-2015
6.1 Capacity and Production of Display Panel 2010-2015
6.2 Production Market Share Analysis of Display Panel 2010-2015
6.3 Sales Overview of Display Panel 2010-2015
6.4 Supply, Sales and Gap of Display Panel 2010-2015
6.5 Import, Export and Consumption of Display Panel 2010-2015
6.6 Cost, Price, Revenue and Gross Margin of Display Panel 2010-2015

7 Analysis of Display Panel Industry Key Manufacturers
7.1 LG Display
7.1.1 Company Profile
7.1.2 Product Picture and Specification
7.1.3 Capacity, Production, Price, Cost, Gross, and Revenue
7.1.4 Contact Information

7.2 Samsung Electronics
7.2.1 Company Profile
7.2.2 Product Picture and Specification
7.2.3 Capacity, Production, Price, Cost, Gross, and Revenue
7.2.4 Contact Information

7.3 Au Optronics Corp
7.3.1 Company Profile
7.3.2 Product Picture and Specification
7.3.3 Capacity, Production, Price, Cost, Gross, and Revenue
7.3.4 Contact Information

7.4 Innolux Corporation
7.4.1 Company Profile
7.4.2 Product Picture and Specification
7.4.3 Capacity, Production, Price, Cost, Gross, and Revenue
7.4.4 Contact Information

7.5 Sharp
7.5.1 Company Profile
7.5.2 Product Picture and Specification
7.5.3 Capacity, Production, Price, Cost, Gross, and Revenue
7.5.4 Contact Information

7.6 Boe Technology Group
7.6.1 Company Profile
7.6.2 Product Picture and Specification
7.6.3 Capacity, Production, Price, Cost, Gross, and Revenue
7.6.4 Contact Information

7.7 Japan Display
7.7.1 Company Profile
7.7.2 Product Picture and Specification
7.7.3 Capacity, Production, Price, Cost, Gross, and Revenue
7.7.4 Contact Information

7.8 Panasonic Corporation
7.8.1 Company Profile
7.8.2 Product Picture and Specification
7.8.3 Capacity, Production, Price, Cost, Gross, and Revenue
7.8.4 Contact Information

7.9 Hannstar Display Corporation
7.9.1 Company Profile
7.9.2 Product Picture and Specification
7.9.3 Capacity, Production, Price, Cost, Gross, and Revenue
7.9.4 Contact Information

7.10 Chunghwa Picture Tubes
7.10.1 Company Profile
7.10.2 Product Picture and Specification
7.10.3 Capacity, Production, Price, Cost, Gross, and Revenue
7.10.4 Contact Information

8 Price and Gross Margin Analysis of Display Panel
8.1 Analysis of Price, Supply and Consumption
8.1.1 Price Analysis
8.1.2 Supply Analysis
8.2 Gross Margin Analysis
8.3 Price Comparison by Regions
8.4 Price Analysis of Different Display Panel Product Types
8.5 Market Share Analysis of Different Display Panel Price Levels
8.6 Gross Margin Analysis of Different Display Panel Applications

9 Marketing Trader or Distributor Analysis of Display Panel
9.1 Marketing Channels Status of Display Panel
9.2 Traders or Distributors of Display Panel with Contact Information
9.3 Ex-work Price, Channel Price and End Buyer Price Analysis of Display Panel
9.4 Regional Import, Export and Trade Analysis of Display Panel

10 Development Trend of Display Panel Industry 2016-2021
10.1 Capacity and Production Overview of Display Panel 2016-2021
10.2 Production Market Share Analysis of Display Panel 2016-2021
10.3 Sales Overview of Display Panel 2016-2021
10.4 Supply, Sales, and Gap of Display Panel 2016-2021
10.5 Import, Export and Consumption of Display Panel 2016-2021
10.6 Cost, Price, Revenue and Gross Margin of Display Panel 2016-2021

11 Industry Chain Suppliers with Contact Information of Display Panel
11.1 Major Raw Materials Suppliers with Contact Information of Display Panel Industry
11.2 Manufacturing Equipment Suppliers of Display Panel with Contact Information
11.3 Major Suppliers of Display Panel with Contact Information
11.4 Key Consumers of Display Panel with Contact Information
11.5 Supply Chain Relationship Analysis of Display Panel

12 New Project Investment Feasibility Analysis of Display Panel
12.1 New Project SWOT Analysis of Display Panel
12.2 New Project Investment Feasibility Analysis of Display Panel

13 Conclusion of the Global Display Panel Industry 2015 Deep Market Research Report


List Of Tables and Figures

Figure Picture of Display Panel
Table Specifications of Display Panel
Table Classification of Display Panel
Figure Global Production Market Share of Display Panel by Type in 2015
Figure 4K Picture
Figure WQHD (2K) Picture
Figure FHD Picture
Figure HD Picture
Figure 8K Picture
Table Application Fields of Display Panel Products
Figure 2015 Global Display Panel Major Applications Sales Share
Figure Tv Examples
Figure Desktop Monitor Examples
Figure Notebook Pc Examples
Figure Tablet Examples
Figure Mobile Phone Examples
Figure Automotive Examples
Figure Digital Signage Examples
Figure Smart Watch Examples
Figure Ebook Reader Examples
Figure Industry Chain Structure of Display Panel
Table Global Major Regions Display Panel Development Status
Table Industry Policy of Display Panel
Table Industry News List of Display Panel
Table Display Panel Major Raw Materials List
Table Manufacturing Cost Structure Analysis of Display Panel in 2014
Figure Manufacturing Process Analysis of Display Panel
Figure Global Price Analysis of Display Panel 2010-2015 (USD/Unit)
Figure Global Cost Analysis of Display Panel 2010-2015 (USD/Unit)
Figure Global Gross Analysis of Display Panel 2010-2015
Table Capacity (Units) and Commercial Production Date of Global Display Panel Key Manufacturers in 2014
Table Manufacturing Plants Distribution of Global Key Display Panel Manufacturers in 2014
Table R&D Status and Technology Source of Global Display Panel Key Manufacturers in 2014
Table Raw Materials Sources Analysis of Global and China Display Panel Key Manufacturers in 2014
Table Global Production of Display Panel by Regions 2010-2015 (Units)
Figure Global Production Market Share of Display Panel by Regions in 2014
Table Global Production of Display Panel by Type 2010-2015 (Units)
Figure Global Production Market Share of Display Panel by Type in 2014
Table Global Production of Display Panel by Applications 2010-2015 (Units)
Figure Global Production Market Share of Display Panel by Applications in 2014
Figure Price Comparison of Global Display Panel Key Manufacturers in 2015 (USD/Unit)
Table US Capacity (Units), Production (Units), Price (USD/Unit), Cost (USD/Unit), Revenue (M USD) and Gross Margin of Display Panel 2010-2015
Table US Supply, Import, Export and Consumption of Display Panel 2010-2015 (Units)
Table EU Capacity (Units), Production (Units), Price (USD/Unit), Cost (USD/Unit), Revenue (M USD) and Gross Margin of Display Panel 2010-2015
Table EU Supply, Import, Export and Consumption of Display Panel 2010-2015 (Units)
Table Japan Capacity (Units), Production (Units), Price (USD/Unit), Cost (USD/Unit), Revenue (M USD) and Gross Margin of Display Panel 2010-2015
Table Japan Supply, Import, Export and Consumption of Display Panel 2010-2015 (Units)
Table China Capacity (Units), Production (Units), Price (USD/Unit), Cost (USD/Unit), Revenue (M USD) and Gross Margin of Display Panel 2010-2015
Table China Supply, Import, Export and Consumption of Display Panel 2010-2015 (Units)
Table Global Consumption Volume of Display Panel by Regions 2010-2015 (Units)
Figure Global Consumption Volume of Display Panel by Regions in 2010 (Units)
Figure Global Consumption Volume of Display Panel by Regions in 2011 (Units)
Figure Global Consumption Volume of Display Panel by Regions in 2012 (Units)
Figure Global Consumption Volume of Display Panel by Regions in 2013 (Units)
Figure Global Consumption Volume of Display Panel by Regions in 2014 (Units)
Figure Global Consumption Volume of Display Panel by Regions in 2015 (Units)
Table Global Consumption Value of Display Panel by Regions 2010-2015 (M USD)
Figure Global Consumption Value of Display Panel by Regions in 2010 (M USD)
Figure Global Consumption Value of Display Panel by Regions in 2011 (M USD)
Figure Global Consumption Value of Display Panel by Regions in 2012 (M USD)
Figure Global Consumption Value of Display Panel by Regions in 2013 (M USD)
Figure Global Consumption Value of Display Panel by Regions in 2014 (M USD)
Figure Global Consumption Value of Display Panel by Regions in 2015 (M USD)
Table Consumption Price of Display Panel by Regions 2010-2015 (USD/Unit)
Table Global and Major Manufacturers Capacity of Display Panel 2010-2015 (Units)
Table Global Capacity Market Share of Major Display Panel Manufacturers 2010-2015
Table Global and Major Manufacturers Production of Display Panel 2010-2015 (Units)
Table Global Production Market Share of Major Display Panel Manufacturers 2010-2015
Figure Global Capacity (Units), Production (Units) and Growth Rate of Display Panel 2010-2015
Figure Global Capacity Utilization Rate of Display Panel 2010-2015
Table Global and Major Manufacturers Revenue of Display Panel 2010-2015 (M USD)
Table Global Revenue Market Share of Major Display Panel Manufacturers 2010-2015
Figure Global Revenue (M USD) and Growth Rate of Display Panel 2010-2015
Table China and Major Manufacturers Capacity of Display Panel 2010-2015 (Units)
Table Capacity Market Share of China Major Display Panel Manufacturers 2010-2015
Table China and Major Manufacturers Production of Display Panel 2010-2015 (Units)
Table Production Market Share of China Major Display Panel Manufacturers 2010-2015
Figure China Capacity (Units), Production (Units) and Growth Rate of Display Panel 2010-2015
Figure China Capacity Utilization Rate of Display Panel 2010-2015
Table China and Major Manufacturers Revenue of Display Panel 2010-2015 (M USD)
Table Revenue Market Share of China Major Manufacturers 2010-2015
Figure China Revenue (M USD) and Growth Rate of Display Panel 2010-2015
Figure Global Production Market Share of Major Display Panel Manufacturers in 2010
Figure Global Production Market Share of Major Display Panel Manufacturers in 2011
Figure Global Production Market Share of Major Display Panel Manufacturers in 2012
Figure Global Production Market Share of Major Display Panel Manufacturers in 2013
Figure Global Production Market Share of Major Display Panel Manufacturers in 2014
Figure Global Production Market Share of Major Display Panel Manufacturers in 2015
Figure China Production Market Share of Major Display Panel Manufacturers in 2010
Figure China Production Market Share of Major Display Panel Manufacturers in 2011
Figure China Production Market Share of Major Display Panel Manufacturers in 2012
Figure China Production Market Share of Major Display Panel Manufacturers in 2013
Figure China Production Market Share of Major Display Panel Manufacturers in 2014
Figure China Production Market Share of Major Display Panel Manufacturers in 2015
Figure Global Sales (Units) and Growth Rate of Display Panel 2010-2015
Figure China Sales (Units) and Growth Rate of Display Panel 2010-2015
Table Global Supply, Sales and Gap of Display Panel 2010-2015 (Units)
Table China Supply, Sales and Gap of Display Panel 2010-2015 (Units)
Table China Import, Export and Consumption of Display Panel 2010-2015 (Units)
Table Price of Global Display Panel Major Manufacturers 2010-2015 (USD/Unit)
Figure Price Comparison by Global Major Display Panel Manufacturers in 2014 (USD/Unit)
Table Gross Margin of Global Display Panel Major Manufacturers 2010-2015
Figure Gross Margin of Global Display Panel Major Manufacturers in 2014
Table Global and Major Manufacturers Revenue of Display Panel 2010-2015 (M USD)
Table Global Revenue Market Share of Major Display Panel Manufacturers 2010-2015
Figure Global Revenue Market Share of Major Display Panel Manufacturers in 2011
Figure Global Revenue Market Share of Major Display Panel Manufacturers in 2012
Figure Global Revenue Market Share of Major Display Panel Manufacturers in 2013
Figure Global Revenue Market Share of Major Display Panel Manufacturers in 2014
Figure Global Revenue Market Share of Major Display Panel Manufacturers in 2015
Table China and Major Manufacturers Revenue of Display Panel 2010-2015 (M USD)
Table Revenue Market Share of China Display Panel Major Manufacturers 2010-2015
Table Global Capacity (Units), Production (Units), Price (USD/Unit), Cost (USD/Unit), Revenue (M USD) and Gross Margin of Display Panel 2010-2015
Table China Capacity (Units), Production (Units), Price (USD/Unit), Cost (USD/Unit), Revenue (M USD) and Gross Margin of Display Panel 2010-2015
Figure Display Panel Picture and Specifications of LG Display
Table Display Panel Capacity (Units), Production (Units), Price (USD/Unit), Cost (USD/Unit), Gross (USD/Unit), Revenue (M USD) and Gross Margin of LG Display 2010-2015
Figure Display Panel Capacity (Units), Production (Units) and Growth Rate of LG Display 2010-2015
Figure Display Panel Production (Units) and Global Market Share of LG Display 2010-2015
Figure Display Panel Picture and Specifications of Samsung Electronics
Table Display Panel Capacity (Units), Production (Units), Price (USD/Unit), Cost (USD/Unit), Gross (USD/Unit), Revenue (M USD) and Gross Margin of Samsung Electronics 2010-2015
Figure Display Panel Capacity (Units), Production (Units) and Growth Rate of Samsung Electronics 2010-2015
Figure Display Panel Production (Units) and Global Market Share of Samsung Electronics 2010-2015
Figure Display Panel Picture and Specifications of Au Optronics Corp
Table Display Panel Capacity (Units), Production (Units), Price (USD/Unit), Cost (USD/Unit), Gross (USD/Unit), Revenue (M USD) and Gross Margin of Au Optronics Corp 2010-2015
Figure Display Panel Capacity (Units), Production (Units) and Growth Rate of Au Optronics Corp 2010-2015
Figure Display Panel Production (Units) and Global Market Share of Au Optronics Corp 2010-2015
Figure Display Panel Picture and Specifications of Innolux Corporation
Table Display Panel Capacity (Units), Production (Units), Price (USD/Unit), Cost (USD/Unit), Gross (USD/Unit), Revenue (M USD) and Gross Margin of Innolux Corporation 2010-2015
Figure Display Panel Capacity (Units), Production (Units) and Growth Rate of Innolux Corporation 2010-2015
Figure Display Panel Production (Units) and Global Market Share of Innolux Corporation 2010-2015
Figure Display Panel Picture and Specifications of Sharp
Table Display Panel Capacity (Units), Production (Units), Price (USD/Unit), Cost (USD/Unit), Gross (USD/Unit), Revenue (M USD) and Gross Margin of Sharp 2010-2015
Figure Display Panel Capacity (Units), Production (Units) and Growth Rate of Sharp 2010-2015
Figure Display Panel Production (Units) and Global Market Share of Sharp 2010-2015
Figure Display Panel Picture and Specifications of Boe Technology Group
Table Display Panel Capacity (Units), Production (Units), Price (USD/Unit), Cost (USD/Unit), Gross (USD/Unit), Revenue (M USD) and Gross Margin of Boe Technology Group 2010-2015
Figure Display Panel Capacity (Units), Production (Units) and Growth Rate of Boe Technology Group 2010-2015
Figure Display Panel Production (Units) and Global Market Share of Boe Technology Group 2010-2015
Figure Display Panel Picture and Specifications of Japan Display
Table Display Panel Capacity (Units), Production (Units), Price (USD/Unit), Cost (USD/Unit), Gross (USD/Unit), Revenue (M USD) and Gross Margin of Japan Display 2010-2015
Figure Display Panel Capacity (Units), Production (Units) and Growth Rate of Japan Display 2010-2015
Figure Display Panel Production (Units) and Global Market Share of Japan Display 2010-2015
Figure Display Panel Picture and Specifications of Panasonic Corporation
Table Display Panel Capacity (Units), Production (Units), Price (USD/Unit), Cost (USD/Unit), Gross (USD/Unit), Revenue (M USD) and Gross Margin of Panasonic Corporation 2010-2015
Figure Display Panel Capacity (Units), Production (Units) and Growth Rate of Panasonic Corporation 2010-2015
Figure Display Panel Production (Units) and Global Market Share of Panasonic Corporation 2010-2015
Figure Display Panel Picture and Specifications of Hannstar Display Corporation
Table Display Panel Capacity (Units), Production (Units), Price (USD/Unit), Cost (USD/Unit), Gross (USD/Unit), Revenue (M USD) and Gross Margin of Hannstar Display Corporation 2010-2015
Figure Display Panel Capacity (Units), Production (Units) and Growth Rate of Hannstar Display Corporation 2010-2015
Figure Display Panel Production (Units) and Global Market Share of Hannstar Display Corporation 2010-2015
Figure Display Panel Picture and Specifications of Chunghwa Picture Tubes
Table Display Panel Capacity (Units), Production (Units), Price (USD/Unit), Cost (USD/Unit), Gross (USD/Unit), Revenue (M USD) and Gross Margin of Chunghwa Picture Tubes 2010-2015
Figure Display Panel Capacity (Units), Production (Units) and Growth Rate of Chunghwa Picture Tubes 2010-2015
Figure Display Panel Production (Units) and Global Market Share of Chunghwa Picture Tubes 2010-2015
Table Gross Margin of Display Panel by Regions 2010-2015
Table Price Comparison of Display Panel by Regions 2010-2015 (USD/Unit)
Table Price of Different Display Panel Product Types (USD/Unit)
Table Market Share of Different Display Panel Price Level
Table Gross Margin of Different Display Panel Applications
Table Traders or Distributors of Display Panel with Contact Information
Table Ex-work Price, Channel Price and End Buyer Price of Display Panel (USD/Unit)
Table Regional Import, Export, and Trade of Display Panel (Units)
Figure Global Capacity (Units), Production (Units) and Growth Rate of Display Panel 2016-2021
Figure Global Capacity Utilization Rate of Display Panel 2016-2021
Figure China Capacity (Units), Production (Units) and Growth Rate of Display Panel 2016-2021
Figure China Capacity Utilization Rate of Display Panel 2016-2021
Figure Global Production Market Share of Major Display Panel Manufacturers in 2016
Figure Global Production Market Share of Major Display Panel Manufacturers in 2021
Figure Production Market Share of China Major Display Panel Manufacturers in 2016
Figure Production Market Share of China Major Display Panel Manufacturers in 2021
Figure Global and China Sales (Units) and Growth Rate of Display Panel 2016-2021
Table Global Supply, Sales and Gap of Display Panel 2016-2021 (Units)
Table China Supply, Sales and Gap of Display Panel 2016-2021 (Units)
Table China Production, Import, Export and Consumption of Display Panel 2016-2021 (Units)
Table Global Production (Units), Price (USD/Unit), Cost (USD/Unit), Revenue (M USD) and Gross Margin of Display Panel 2016-2021
Table China Production (Units), Price (USD/Unit), Cost (USD/Unit), Revenue (M USD) and Gross Margin of Display Panel 2016-2021
Table Major Raw Materials Suppliers with Contact Information of Display Panel
Table Manufacturing Equipment Suppliers of Display Panel with Contact Information
Table Major Suppliers of Display Panel with Contact Information
Table Key Consumers of Display Panel with Contact Information
Figure Supply Chain Relationship Analysis of Display Panel
Table New Project SWOT Analysis of Display Panel
Table New Project Investment Feasibility Analysis of Display Panel
Table Part of Interviewees Record List

PURCHASE OPTIONS
 
 
 

How can we help you?

Contact us at the Consulting WP office nearest to you or submit a business inquiry online.


  Contact
 

Subscribe to Our Newsletter

 
 
REQUEST SAMPLE    ASK FOR DISCOUNT