Market outlook of the global fresh food market
The global fresh food market is expected to witness huge growth in terms of revenue by 2019, with a revenue projection of around $2000 billion. APAC is predicted to lead the fresh food consumption market, closely followed by Eastern Europe.
The report provides consumption data on various segments of the market, characterized on the following criteria:
Product type (bread and bakery, dairy, fish and seafood, fruits and vegetables, and meat and poultry)
Geography (APAC, Europe, Americas, and ROW)
The growth of the market has been driven by emerging trends like online shopping and a shift towards a healthier lifestyle by consumers. The rising demand for fresh foods has led to constant product innovations in this market, pushing manufacturers to provide products of high quality and standards. Nearly 65% of the consumers worldwide favour fresh food products, and this figure is expected to increase further by 2019.
The report also outlines the challenges faced by the vendors and the market at large, as well as the key trends that are emerging in the market.
The top vendors in the fresh food market
This report provides a comprehensive analysis of the leading vendors and discusses the corresponding vendor landscape in detail.
The top vendors in the market are: -
The other prominent vendors in the market include are Amul, Arla Foods, Belconnen, Dannon, FMI, General Mills, Grupo Bimbo, Kellogg, Mondelez, and Nestlé.
Segmentation of the global fresh food market by product type
Bread and bakery
Fish and seafood
Fruits and vegetables
Meat and poultry
Technavio research predicts the fruits and vegetables segments to be among the fastest growing areas in this market. The growth is predominantly due to the shift to a healthier lifestyle by consumers.
Segmentation of the global fresh food market by geography
APAC has been dominating the global fresh foods market in consumption volume and is expected to see a steady increase during the forecast period. Within this region, India has been the fastest growing country with an increase in consumption volume of nearly 29%.
The global fresh food market in Europe is expected to see a steady growth during the forecast period, with a high demand for bread and bakery, dairy products, and fruits and vegetables. During 2014, countries in this region like Greece witnessed a great decline in the consumption of meat and poultry products.
Market Trend – Online grocery shopping
The fresh foods market is seeing a boost in sales due to the advent of online grocery shopping, and it is predicted to become the key distribution channel. The key factors for this are quick delivery cost effective pricing on the online channels.
Minor players can influence consumers by employing tailored marketing schemes online, thereby promoting their products on a global scale. For instance, Walmart is an online store where one can find fresh food products from across the globe.
Other sections of the report include an analysis of the following
Key drivers, challenges, and trends and their impact on the global fresh food market
Five forces analysis of the fresh food market
Market challenges for the fresh food market
Leading countries in the global fresh food market
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