About the Greek Yogurt Market
Greek yogurt is a type of yogurt prepared by traditional techniques practiced in Greece, which is the place of origin of this product. The preparation of Greek (strained or drained) yogurt is similar to that of regular yogurt but with an additional step in which the liquid whey (containing water, lactose, some protein, and minerals) is allowed to drain out of the yogurt mass.
This results in the formation yogurt that is thicker and of a more consistent texture. The taste is similar to that of unstrained yogurt but slightly more acidic. Strained yogurt contains a higher percentage of protein than unstrained yogurt owing to the removal of a significant portion of the whey (mostly water).
Strained yogurt is a staple food of the Mediterranean region, including North Africa, Southern Europe, and West Asia. It is typically made from cow’s milk. Any company that calls its product Greek yogurt must conform to the federal standard for yogurt, but the claim of yogurt being Greek is not a well-defined designation.
Technavio’s analysts forecast the global Greek yogurt market to grow at a CAGR of 10.54% during the period 2016-2020.
Covered in this report
The report covers the present scenario and the growth prospects of the global Greek yogurt market for 2016-2020. To calculate the market size, the report considers the revenue generated from sale of the Greek yogurt products in various geographies:
• Americas
• Asia-Pacific (APAC)
• Europe, Middle East, and Africa (EMEA)
Technavio's report, Global Greek Yogurt Market 2016-2020, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market landscape and its growth prospects over the coming years. The report also includes a discussion of the key vendors operating in this market.
Key vendors
• Chobani
• Dannon
• FAGE USA Dairy Industry
• Yoplait
Other prominent vendors
• Alpina Foods
• Auburn Dairy Products
• Bright Dairy
• Brown Cow
• Delta Foods
• Ehrrmann
• Kalypso Foods
• Kri Kri
• Mevgal
• Olympus
• Skotidakis
• Stonyfield Farm
• Sun Valley Dairy
• Wallaby Yogurt Co
• Yeo valley
• Zott
Market driver
• Rising health awareness
• For a full, detailed list, view our report
Market challenge
• Lack of trust and rising apprehensions regarding genetically modified (GM) products
• For a full, detailed list, view our report
Market trend
• Rising promotions
• For a full, detailed list, view our report
Key questions answered in this report
• What will the market size be in 2020 and what will the growth rate be?
• What are the key market trends?
• What is driving this market?
• What are the challenges to market growth?
• Who are the key vendors in this market space?
• What are the market opportunities and threats faced by the key vendors?
• What are the strengths and weaknesses of the key vendors?
You can request one free hour of our analyst’s time when you purchase this market report. Details are provided within the report.
PART 01: Executive summary
• Highlights
PART 02: Scope of the report
• Market overview
• Top-vendor offerings
PART 03: Market research methodology
• Research methodology
• Economic indicators
PART 04: Introduction
• Key market highlights
PART 05: Market landscape
• Global yogurt market: Overview
• Global Greek yogurt market
• Five forces analysis
PART 06: Market segmentation by distribution channel
PART 07: Geographical segmentation
• Market overview
• Americas
• EMEA
• APAC
PART 08: Key leading countries
PART 09: Market drivers
• Rising health awareness
• Rising use as ingredients in other food products
• Increasing private label brands
• Rising demand for protein and milk products
PART 10: Impact of drivers
PART 11: Market challenges
• Premium pricing of products
• Lack of trust and rising apprehensions regarding GM products
• Pollution by acid whey
• Threat of substitutes
PART 12: Impact of drivers and challenges
PART 13: Market trends
• Rising promotions
• Use of brand positioning
• Innovative product offerings
• Innovative processes to tackle acid whey
PART 14: Vendor landscape
• Competitive landscape
• FAGE USA Dairy Industry
• Chobani
• Dannon
• Yoplait
• Other prominent vendors
PART 15: Appendix
• List of abbreviations
PART 16: Explore Technavio
List of Exhibits
Exhibit 01: Product offerings
Exhibit 02: Global yogurt market versus global Greek yogurt market 2015 ($ billions)
Exhibit 03: Global yogurt market 2015-2020 ($ billions)
Exhibit 04: Global yogurt market by product 2015 (%)
Exhibit 05: Global set yogurt market 2015-2020 ($ billions)
Exhibit 06: Global yogurt drinks market 2015-2020 ($ billions)
Exhibit 07: Global frozen yogurt market 2015-2020 ($ billions)
Exhibit 08: Manufacturing process
Exhibit 09: Global Greek yogurt market ($ billions)
Exhibit 10: Five forces analysis
Exhibit 11: Global Greek yogurt by distribution channel 2015
Exhibit 12: Global Greek yogurt market 2015-2020
Exhibit 13: Greek yogurt market in Americas ($ billions)
Exhibit 14: Greek yogurt market in EMEA ($ billions)
Exhibit 15: Greek yogurt market in APAC ($ millions)
Exhibit 16: Key leading countries
Exhibit 17: PCE of Greek yogurt in Brazil 2015-2020 ($)
Exhibit 18: Greek yogurt market in Brazil 2015-2020 ($ millions)
Exhibit 19: PCE of Greek yogurt in the UK 2015-2020 ($)
Exhibit 20: Greek yogurt market in UK 2015-2020 ($ millions)
Exhibit 21: PCE of Greek yogurt in Greece 2015-2020 ($)
Exhibit 22: Greek yogurt market in Greece 2015-2020 ($ millions)
Exhibit 23: PCE of Greek yogurt in the US 2015-2020 ($)
Exhibit 24: Greek yogurt market in US 2015-2020 ($ billions)
Exhibit 25: Impact of drivers
Exhibit 26: Impact of drivers and challenges
Exhibit 27: Advertising spending by established brands in 2014 ($)
Exhibit 28: FAGE USA: Product overview
Exhibit 29: Chobani: Product overview
Exhibit 30: Dannon: Product overview
Exhibit 31: Yoplait: Product overview
