Scope of the Report
The report entitled “Global HNB Tobacco Market: Size, Trends & Forecasts (2017-2021)â€, provides analysis of the global HNB tobacco market, with detailed analysis of global HNB tobacco market in terms of value, demand and penetration of HNB in traditional tobacco.
The report also includes a detailed regional analysis of the HNB market in regions Japan and Korea. Further, a detailed analysis of Korea HNB tobacco stick market has been in terms of demand and penetration. Under competitive landscape different HNB tobacco devices have been compared on the basis of brand and HNB stick market players in Korea have been compared on the basis of share.
Moreover, the report assesses the key opportunities in the market and outlines the factors that are and will be driving the growth of the industry. Growth of the overall HNB market has also been forecasted for the years 2017-2021, taking into consideration the previous growth patterns, the growth drivers and the current and future trends.
Philip Morris International Inc., KT&G Corporation and British American Tobacco Plc are some of the key players operating in the global HNB tobacco market whose company profiling is done in the report. In this segment of the report, business overview, financial overview and the business strategies of the companies are provided.
Regional Coverage
Japan
Korea
Company Coverage
Philiip Morris International Inc.
KT&G Corporation
British American Tobacco Plc
Executive Summary
HNB tobacco is a smoking device heated electronically equipped with the capacity to lower the level of harmful compounds that are generated at the high temperatures associated with combustion. HNB devices heats the tobacco and does not burn it resulting into generation of totally no ash and less smell when compared to conventional cigarettes.
Heat-not-burn products are different in comparison to e-cigarettes because the HNB uses of real tobacco. On the other hand, e-cigarettes make use of flavored liquid nicotine.
The global HNB tobacco market is expected to increase at a healthy rate during the forecast period (2017-2021). The global HNB tobacco market is supported by various growth drivers, such as increase in implied smoking population, preference to HNB tobacco over conventional and e-cigarettes backed by its vital benefits, spike in youth population and upsurge in purchasing power globally.
However, unfavorable government regulations and health risk of HNB tobacco cigarettes are some of the challenges faced by the market. Increasing global traffic to HNB websites, global players focusing on production expansion, new product innovations and dependence of HNB on battery industry are some of the latest trends existing in the market.
1. Executive Summary
2. Introduction
2.1 Tobacco: An Overview
2.2 History of Tobacco
2.3 Tobacco Use in Different Types of Cigarette
2.4 Heat Not Burn (HNB) Tobacco Device: An Overview
2.5 HNB Tobacco Device: Working Mechanism
3. Global Market Analysis
3.1 Global E-cigarette Market: An Analysis
3.1.1 Global Traditional E-cigarette Market by Value
3.2 Global HNB Tobacco Market: An Analysis
3.2.1 Global HNB Tobacco Market by Penetration in Traditional E-cigarette Market
3.2.2 Global HNB Tobacco Market by Value
3.2.3 Global HNB Tobacco Market by Region
3.3 Global HNB Tobacco Market: Demand Analysis
3.3.1 Global HNB Tobacco Market by Demand Volume
3.3.2 Global HNB Tobacco Market Demand by Region
3.3.3 Developed Market HNB Tobacco Market by Demand Volume
3.3.4 Developed Market HNB Tobacco Market by Penetration
3.3.5 Emerging Market HNB Tobacco Market by Demand Volume
3.3.6 Emerging Market HNB Tobacco Market by Penetration
4. Regional Analysis
4.1 Japan HNB Tobacco Market: An Analysis
4.1.1 Japan HNB Tobacco Market by Value
4.2 Korea Combustible and HNB Tobacco Stick Market: Demand Analysis
4.2.1 Korea Combustible and HNB Tobacco Stick Market Demand by Volume
4.3 Korea HNB Tobacco Stick Market: Demand Analysis
4.3.1 Korea HNB Tobacco Stick Market by Demand Volume
4.3.2 Korea HNB Tobacco Stick Market by Penetration
5. Market Dynamics
5.1 Growth Drivers
5.1.1 Increasing Smoking Population
5.1.2 Preference over Conventional and E Cigarettes
5.1.3 Spike in Youth Population
5.1.4 Upsurge in Purchasing Power
5.2 Challenges
5.2.1 Unfavorable Government Regulations
5.2.2 Health Risk of HNB Tobacco Devices
5.3 Market Trends
5.3.1 Increasing Global Traffic to HNB Websites
5.3.2 Global Players focused on Production Expansion
5.3.3 New Product Innovations
5.3.4 Dependence on Battery Industry
6. Competitive Landscape
6.1 HNB Tobacco Device Comparison by Brand
6.2 Korea HNB Stick Market Players by Share
7. Company Profiles
7.1 Philip Morris International Inc.
7.1..1 Business Overview
7.1.2 Financial Overview
7.1.3 Business Strategy
7.2 KT&G Corporation
7.2.1 Business Overview
7.2.2 Financial Overview
7.2.3 Business Strategy
7.3 British American Tobacco Plc
7.3.1 Business Overview
7.3.2 Financial Overview
7.3.3 Business Strategy
List of Figures
Figure 1: Global Traditional E-cigarette Market by Value; 2016-2021 (US$ Billion)
Figure 2: Global HNB Tobacco Market by Penetration in Traditional E-cigarette Market; 2016-2021 (Percentage,%)
Figure 3: Global HNB Tobacco Market by Value; 2016-2021 (US$ Billion)
Figure 4: Global HNB Tobacco Market by Region; 2016 (Percentage,%)
Figure 5: Global HNB Tobacco Market by Demand Volume; 2018-2023 (Million Units)
Figure 6: Global HNB Tobacco Market Demand by Region 2023 (Percentage,%)
Figure 7: Developed Market HNB Tobacco Market by Demand Volume; 2018-2023 (Million Units)
Figure 8: Developed Market HNB Tobacco Market by Penetration; 2018-2023 (Percentage,%)
Figure 9: Emerging Market HNB Tobacco Market by Demand Volume; 2020-2023 (Million Units)
Figure 10: Emerging Market HNB Tobacco Market by Penetration;2020-2023 (Percentage,%)
Figure 11: Japan HNB Tobacco Market by Value (US$ Billion)
Figure 12: Korea Combustible and HNB Tobacco Stick Market Demand by Volume (Billion Units)
Figure 13: Korea HNB Tobacco Stick Market by Demand Volume (Billion Units)
Figure 14: Korea HNB Tobacco Stick Market by Penetration; 2016-2021 (Percentage,%)
Figure 15: Global Implied Smoking Population (Adults); 2017-2021 (Millions)
Figure 16: Global Youth Population; 2012-2016 (Billion)
Figure 17: The Global GNI Per Capita; 2011-2015 (US$)
Figure 18: Korea HNB Stick Market Players by Share; 2017 (Percentage,%)
Figure 19: Korea HNB Stick Market Players by Share; 2019 (Percentage,%)
Figure 20: PMI Net Revenues; 2012-2016 (US$ Billion)
Figure 21: PMI Net Revenues by Region; 2016 (Percentage,%)
Figure 22: KT&G Sales; 2012-2016 (US$ Billion)
Figure 23: KT&G Sales by Business; 2016 (Percentage,%)
Figure 24: KT&G Overseas Tobacco Sales by Region; 2016 (Percentage,%)
Figure 25: BAT Revenues; 2012-2016 (US$ Billion)
Figure 26: BAT Revenues by Region; 2016 (Percentage,%)
Table 1: Tobacco Use in Different Types of Cigarette
Table 2: HNB Tobacco Products in the Global HNB Tobacco Market
Table 3: Details of HNB Tobacco Products
