TechNavio's analysts forecast the Global Marketing Automation Software market to grow at a CAGR of 8.57 percent over the period 2013-2018. One of the key factors contributing to this market growth is increased demand for predictive analytics. The Global Marketing Automation Software market has also been witnessing the integration of cloud computing with marketing automation. However, the right selection of vendors could pose a challenge to the growth of this market.... Research Beam Model: Research Beam Product ID: 17613 2500 USD New
Global Marketing Automation Software Market 2014-2018
 

Global Marketing Automation Software Market 2014-2018

Global Marketing Automation Software Market 2014-2018

Category : ICT & Media
Published On : January  2014
Pages : 61

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TechNavio's analysts forecast the Global Marketing Automation Software market to grow at a CAGR of 8.57 percent over the period 2013-2018. One of the key factors contributing to this market growth is increased demand for predictive analytics. The Global Marketing Automation Software market has also been witnessing the integration of cloud computing with marketing automation. However, the right selection of vendors could pose a challenge to the growth of this market. 
TechNavio's report, the Global Marketing Automation Software market 2014-2018, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the Americas, EMEA and APAC region; it also covers the Global Marketing Automation Software market landscape and its growth prospects in the coming years. The report also includes a discussion of the key vendors operating in this market.
Key vendors dominating this space include IBM Corp., Oracle Corp., SAP AG, and SAS Institute Inc.
Other vendors mentioned in the report are Market2Lead Inc., Responsys Inc., RightNow Technologies Inc. and SmartFocus.
Key questions answered in this report: 
What will the market size be in 2018 and what will be the growth rate?
What are key market trends?
What is driving this market?
What are the challenges to market growth?
Who are the key vendors in this market space?
What are the market opportunities and threats faced by key vendors?
What are the strengths and weaknesses of each of these key vendors?
You can request one free hour of our analyst’s time when you purchase this market report. Details provided within the report.

 

01. Executive Summary

02. List of Abbreviations

03. Scope of the Report


03.1 Market Overview

03.2 Product Offerings

04. Market Research Methodology

04.1 Market Research Process

04.2 Research Methodology

05. Introduction

06. Market Landscape


06.1 Market Overview

06.1.1 Event and Loyalty Management

06.1.2 Marketing Resource Management

06.1.3 Marketing Performance Management

06.1.4 Campaign Management and Interactive Marketing

06.2 TechNavio Survey Analysis

06.3 Market Size and Forecast

06.4 Five Forces Analysis

07. Market Segmentation by Deployment Model

07.1 Global Marketing Automation Software Market by On-premises Deployment Model

07.1.1 Market Size and Forecast

07.2 Global Marketing Automation Software Market by On-demand Deployment Model

07.2.1 Market Size and Forecast

08. Geographical Segmentation

09. Key Leading Countries


09.1 USA

09.2 UK

09.3 Germany

10. Buying Criteria

11. Market Growth Drivers

12. Drivers and their Impact

13. Market Challenges

14. Impact of Drivers and Challenges

15. Market Trends

16. Trends and their Impact

17. Vendor Landscape


17.1 Vendor Analysis 2013

17.2 Prominent Vendors

18. Key Vendor Analysis

18.1 IBM Corp.

18.1.1 Business Overview

18.1.2 Business Segmentation

18.1.3 Key Information

18.1.4 SWOT Analysis

18.2 Oracle Corp.

18.2.1 Business Overview

18.2.2 Business Segmentation

18.2.3 Key Information

18.2.4 SWOT Analysis

18.3 SAP AG

18.3.1 Business Overview

18.3.2 Business Segmentation

18.3.3 Key Information

18.3.4 SWOT Analysis

18.4 SAS Institute Inc.

18.4.1 Business Overview

18.4.2 Business Segmentation

18.4.3 Key Information

18.4.4 SWOT Analysis

19. Other Reports in this Series



List of Exhibits



Exhibit 1: Market Research Methodology

Exhibit 2: Overview of Marketing Automation Software Tools

Exhibit 3: Majorly Deployed Tools of Marketing Automation Solutions

Exhibit 4: Global Marketing Automation Software Market 2013-2018 (US$ billion)

Exhibit 5: Global Marketing Automation Software Market by Deployment Model 2013

Exhibit 6: Global Marketing Automation Software Market by On-premises Deployment Model 2013-2018 (US$ billion)

Exhibit 7: Global Marketing Automation Software Market by On-demand Deployment Model 2013-2018 (US$ billion)

Exhibit 8: Global Marketing Automation Software Market by Geographical Segmentation 2013

Exhibit 9: Global Marketing Automation Software Market by Vendor Ranking 2013

Exhibit 10: List of Major Campaign Management and Interactive Marketing Vendors

Exhibit 11: List of Major Marketing Resource Management Vendors

Exhibit 12: List of Event and Loyalty Management Vendors

Exhibit 13: List of Marketing Performance Management Vendors

Exhibit 14: Business Segmentation: IBM Corp.

Exhibit 15: Business Segmentation: Oracle Corp.

Exhibit 16: Business Segmentation: SAP AG

Exhibit 17: Business Segmentation: SAS Institute Inc.



 



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