About Marketing Automation Software
Marketing automation software is mainly used to streamline, schedule, segment, and track marketing campaigns. The software reduces the number of repetitive tasks associated with the conventional marketing processes and improves their overall efficiency. It also provides features such as e-mail marketing, campaign creation and management, data collection and storage, and data analysis and reporting. The software connects different marketing channels such as social media, e-mail, and content marketing to collect and analyze data. It assists organizations to generate more revenue and a better ROI. It also helps store customer-specific data used in customer segmentation and targeting, categorize customers based on common interests and behaviors, develops appropriate marketing patterns, and integrates marketing channels to deliver better customer experience.
Technavio’s analysts forecast the global marketing automation software market to grow at a CAGR of 8.22% during the period 2017-2021.
Covered in this report
The report covers the present scenario and the growth prospects of the global marketing automation software market for 2017-2021. To calculate the market size, the report considers the revenue generated from the sales of marketing automation software.
The market is divided into the following segments based on geography:
• Americas
• APAC
• EMEA
Technavio's report, Global Marketing Automation Software Market 2017-2021, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market landscape and its growth prospects over the coming years. The report also includes a discussion of the key vendors operating in this market.
Key vendors
• HubSpot
• Marketo
• Act-On Software
• Salesforce.com
• Adobe Systems
• Oracle
• Infusionsoft
• IBM
Other prominent vendors
• Cognizant Technology Solutions (CTS)
• eTrigue
• GreenRope
• Hatchbuck
• iContact
• Inboundio
• LeadSquared
• MarcomCentral
• Salesfusion
• SALESmanago
• SAP
• SAS Institute
• SharpSpring
• Teradata
Market driver
• Increased need for improved customer digital experience
• For a full, detailed list, view our report
Market challenge
• Interoperability issues and lack of comprehensive integration strategy
• For a full, detailed list, view our report
Market trend
• Increasing adoption of omnichannel marketing model
• For a full, detailed list, view our report
Key questions answered in this report
• What will the market size be in 2021 and what will the growth rate be?
• What are the key market trends?
• What is driving this market?
• What are the challenges to market growth?
• Who are the key vendors in this market space?
• What are the market opportunities and threats faced by the key vendors?
• What are the strengths and weaknesses of the key vendors?
You can request one free hour of our analyst’s time when you purchase this market report. Details are provided within the report.
Table of Contents
PART 01: Executive summary
PART 02: Scope of the report
• Definition
• Market segmentation
• Vendor selection
• End-users
• Summation errors
PART 03: Market research methodology
• Research methodology
• Economic indicators
PART 04: Introduction
• Key market highlights
• Five competency areas of marketing automation
• Applications of marketing automation
PART 05: Market landscape
• Market overview
• Global marketing automation software market
PART 06: Market segmentation by deployment models
• Global marketing automation software market by deployment models
PART 07: Geographical segmentation
• Global marketing automation software market by geography
• Americas
• EMEA
• APAC
PART 08: Buying criteria
• Buying criteria
PART 09: Market drivers
• Increased need for improved customer digital experience
• Growing need for lead nurturing
• Need for advanced regulatory compliance on software licenses
• Surging demand for higher ROI
PART 10: Impact of drivers
PART 11: Market challenges
• Interoperability issues and lack of comprehensive integration strategy
• Increased risks related to data security and privacy
• High cost of marketing automation software
PART 12: Impact of drivers and challenges
PART 13: Market trends
• Increasing adoption omnichannel marketing model
• Emergence of location-based marketing
• Growing need for improved marketing assets visibility
PART 14: Five forces analysis
PART 15: Vendor landscape
• Competitive scenario
• Vendor matrix
PART 16: Key vendor analysis
• Key vendor offerings
• Key vendor profiles
• Other vendors
PART 17: Appendix
• List of abbreviations
PART 18: Explore Technavio
List of Exhibits
Exhibit 01: Major countries covered
Exhibit 02: Benefits of marketing automation software
Exhibit 03: Overview of global marketing automation software market
Exhibit 04: Global marketing automation software market 2016-2021 ($ billions)
Exhibit 05: Global marketing automation software market by deployment models 2016
Exhibit 06: Global marketing automation software market by deployment On- premise 2016-2021 ($ billion)
Exhibit 07: Global marketing automation software market by deployment cloud-based 2016 -2021 ($ billions)
Exhibit 08: Comparison between cloud-based and on-premises marketing automation software
Exhibit 09: Global marketing automation software market by geography 2016
Exhibit 10: Global marketing automation software market by geography 2016-2021 ($ billions)
Exhibit 11: Marketing automation software market in Americas 2016-2021 ($ billions)
Exhibit 12: Number of smartphone users in Brazil 2013-2016 (millions)
Exhibit 13: Mobile Internet users in Brazil by age group (years)
Exhibit 14: Marketing automation software market in EMEA 2016-2021 ($ billions)
Exhibit 15: Marketing automation software market in APAC 2016-2021 ($ billions)
Exhibit 16: Buying criteria
Exhibit 17: Impact of drivers
Exhibit 18: Cost of marketing automation software by vendor ($)
Exhibit 19: Impact of drivers and challenges
Exhibit 20: Five forces analysis
Exhibit 21: Competitive differentiators for vendors
Exhibit 22: Vendor matrix
Exhibit 23: Vendor matrix (continued)
Exhibit 24: Product offerings
Exhibit 25: Oracle: Recent developments
Exhibit 26: IBM: Recent developments
Exhibit 27: Other prominent vendors
