TechNavio's analysts forecast the Global Location-based Search and Advertising market to grow at a CAGR of 49.49 percent over the period 2012-2016. One of the key factors contributing to this market growth is the increasing use of location-based application-enabled mobile media. The Global Location-based Search and Advertising market has also been witnessing the increasing adoption of location-based advertising by certain notable global brands. However, the increasing concern about privacy could pose a challenge to the growth of this market.
TechNavio's report, the Global Location-based Search and Advertising Market 2012-2016, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the Americas, the EMEA and the APAC regions; it also covers the Global Location-based Search and Advertising market landscape and its growth prospects in the coming years. The report also includes a discussion of the key vendors operating in this market.
The key vendors dominating this market space are Foursquare Labs Inc. Jiepang API, Loopt Inc.
The other vendors mentioned in the report are AdMoove, AT&TMobility, BhartiAirtelLtd., BLIPSystemsA/S, ChalkBoard Pte Ltd., FranceTelecomSA, MTNGroupLtd., NavteqCorp., Placecast, PoyntCorp., ProximusMobilityLLC, QypeGmbH, ScanbuyInc., ShopkickInc., Taganode, TaptuLtd., TeleCommunicationSystemsInc., Telemap Ltd., TeleNav Inc., TomTom Inc., VodafoneGroupPLC, xAD Inc., and Xtify Inc.
Key questions answered in this report:
What will the market size be in 2016 and what will the growth rate be?
What are the key market trends?
What is driving this market?
What are the challenges to market growth?
Who are the key vendors in this market space?
What are the market opportunities and threats faced by the key vendors?
What are the strengths and weaknesses of the key vendors?
01. Executive Summary
02. Introduction
03. Market Coverage
Market Overview
Product Offerings
04. Market Landscape
04.1 Market Size and Forecast
04.2 Location-based Search and Advertising Ecosystem
04.3 Function of Location-based Advertising Ecosystem
04.4 Types of Location-based Advertising
04.5 Location-based Search and Adverting Stakeholders
04.6 Five Forces Analysis
05. Geographical Segmentation
06. Vendor Landscape
Location-based Search and Advertising Providers
07. Buying Criteria
08. Market Growth Drivers
09. Drivers and their Impact
10. Market Challenges
11. Impact of Drivers and Challenges
12. Market Trends
13. Key Vendor Analysis
13.1 Foursquare Labs Inc.
Business Overview
Key Information
SWOT Analysis
13.2 Jiepang API
Business Overview
Key Information
SWOT Analysis
13.3 Loopt Inc.
Business Overview
Key Information
SWOT Analysis
13.4 AdMoove Inc.
Business Overview
Key Information
SWOT Analysis
14. Other Reports in this Series
List of Exhibits:
Exhibit 1: Global Location-based Search and Advertising Market 2012–2016 (US$ billion)
Exhibit 2: Location-based Search and Advertising Ecosystem
Exhibit 3: Function of Location-based Advertising Ecosystem
Exhibit 4: Types of Location-based Search and Advertising Services
Exhibit 5: Location-based Search and Advertising Stakeholders
Exhibit 6: Location-based Search and Advertising Market by Geographical Segmentation 2012
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