TechNavio's analysts forecast the Global Location-based Search and Advertising market to grow at a CAGR of 49.49 percent over the period 2012-2016. One of the key factors contributing to this market growth is the increasing use of location-based application-enabled mobile media. The Global Location-based Search and Advertising market has also been witnessing the increasing adoption of location-based advertising by certain notable global brands. However, the increasing concern about privacy could pose a challenge to the growth of this market.... Research Beam Model: Research Beam Product ID: 16344 2000 USD New
Global Location-based Search and Advertising Market 2012-2016
 

Global Location-based Search and Advertising Market 2012-2016

Global Location-based Search and Advertising Market 2012-2016

Category : ICT & Media

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TechNavio's analysts forecast the Global Location-based Search and Advertising market to grow at a CAGR of 49.49 percent over the period 2012-2016. One of the key factors contributing to this market growth is the increasing use of location-based application-enabled mobile media. The Global Location-based Search and Advertising market has also been witnessing the increasing adoption of location-based advertising by certain notable global brands. However, the increasing concern about privacy could pose a challenge to the growth of this market. 

TechNavio's report, the Global Location-based Search and Advertising Market 2012-2016, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the Americas, the EMEA and the APAC regions; it also covers the Global Location-based Search and Advertising market landscape and its growth prospects in the coming years. The report also includes a discussion of the key vendors operating in this market.

The key vendors dominating this market space are Foursquare Labs Inc. Jiepang API, Loopt Inc.

The other vendors mentioned in the report are AdMoove, AT&TMobility, BhartiAirtelLtd., BLIPSystemsA/S, ChalkBoard Pte Ltd., FranceTelecomSA, MTNGroupLtd., NavteqCorp., Placecast, PoyntCorp., ProximusMobilityLLC, QypeGmbH, ScanbuyInc., ShopkickInc., Taganode, TaptuLtd., TeleCommunicationSystemsInc., Telemap Ltd., TeleNav Inc., TomTom Inc., VodafoneGroupPLC, xAD Inc., and Xtify Inc.

Key questions answered in this report:
What will the market size be in 2016 and what will the growth rate be?
What are the key market trends?
What is driving this market?
What are the challenges to market growth?
Who are the key vendors in this market space?
What are the market opportunities and threats faced by the key vendors?
What are the strengths and weaknesses of the key vendors?

01. Executive Summary

02. Introduction

03. Market Coverage


Market Overview

Product Offerings

04. Market Landscape

04.1 Market Size and Forecast

04.2 Location-based Search and Advertising Ecosystem

04.3 Function of Location-based Advertising Ecosystem

04.4 Types of Location-based Advertising

04.5 Location-based Search and Adverting Stakeholders

04.6 Five Forces Analysis

05. Geographical Segmentation

06. Vendor Landscape


Location-based Search and Advertising Providers

07. Buying Criteria

08. Market Growth Drivers

09. Drivers and their Impact

10. Market Challenges

11. Impact of Drivers and Challenges

12. Market Trends

13. Key Vendor Analysis


13.1 Foursquare Labs Inc.

Business Overview

Key Information

SWOT Analysis

13.2 Jiepang API

Business Overview

Key Information

SWOT Analysis

13.3 Loopt Inc.

Business Overview

Key Information

SWOT Analysis

13.4 AdMoove Inc.

Business Overview

Key Information

SWOT Analysis

14. Other Reports in this Series



List of Exhibits:

Exhibit 1: Global Location-based Search and Advertising Market 2012–2016 (US$ billion)

Exhibit 2: Location-based Search and Advertising Ecosystem

Exhibit 3: Function of Location-based Advertising Ecosystem

Exhibit 4: Types of Location-based Search and Advertising Services

Exhibit 5: Location-based Search and Advertising Stakeholders

Exhibit 6: Location-based Search and Advertising Market by Geographical Segmentation 2012



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