About Mobile Analytics
Mobile analytics aims at analyzing the mobile website traffic and mobile apps, which are similar to traditional analytics. It involves the use of data collected from visitors accessing a website or an app using their mobile devices. Mobile analytics help determine the best mobile marketing campaigns for a business and also the aspects of the websites and apps that are most suitable for handling mobile traffic. This analysis includes mobile search marketing, mobile advertising, desktop promotion, and text campaigns of mobile sites and services.
Technavio’s analysts forecast the global mobile analytics market to grow at a CAGR of 20.36% during the period 2017-2021.
Covered in this report
The report covers the present scenario and the growth prospects of the global mobile analytics market for 2017-2021. The report presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources.
The market is divided into the following segments based on geography:
• Americas
• APAC
• EMEA
Technavio's report, Global Mobile Analytics Market 2017-2021, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market landscape and its growth prospects over the coming years. The report also includes a discussion of the key vendors operating in this market.
Key vendors
• Adobe Systems
• Amazon Web Services
• Google
• IBM
• Microsoft
Other prominent vendors
• Adjust
• Amplitude
• Appsee
• CA Technologies
• Flurry (Yahoo!)
• Localytics
• Segment
• Upsight
• Webtrends
Market driver
• Emergence of big data
• For a full, detailed list, view our report
Market challenge
• Lack of skilled analytics professionals
• For a full, detailed list, view our report
Market trend
• Growing focus on BI
• For a full, detailed list, view our report
Key questions answered in this report
• What will the market size be in 2021 and what will the growth rate be?
• What are the key market trends?
• What is driving this market?
• What are the challenges to market growth?
• Who are the key vendors in this market space?
You can request one free hour of our analyst’s time when you purchase this market report. Details are provided within the report.
Table of Contents
PART 01: EXECUTIVE SUMMARY
PART 02: SCOPE OF THE REPORT
PART 03: RESEARCH METHODOLOGY
PART 04: INTRODUCTION
• Market outline
PART 05: MARKET LANDSCAPE
• Market ecosystem
• Market characteristics
• Market segmentation analysis
PART 06: MARKET SIZING
• Market definition
• Market sizing 2016
• Market size and forecast
PART 07: FIVE FORCES ANALYSIS
• Bargaining power of buyers
• Bargaining power of suppliers
• Threat of new entrants
• Threat of substitutes
• Threat of rivalry
• Market condition
PART 08: MARKET SEGMENTATION BY PLATFORM
• Segmentation by platform
• Comparison by platform
• iOS – Market size and forecast 2016-2021
• Android – Market size and forecast 2016-2021
• Windows – Market size and forecast 2016-2021
• Others – Market size and forecast 2016-2021
• Market opportunity by platform
PART 09: MARKET SEGMENTATION BY END-USER
• Segmentation by end-user
• Comparison by end-user
• BFSI – Market size and forecast 2016-2021
• Healthcare – Market size and forecast 2016-2021
• Manufacturing – Market size and forecast 2016-2021
• Retail – Market size and forecast 2016-2021
• Others – Market size and forecast 2016-2021
• Market opportunity by end-user
PART 10: REGIONAL LANDSCAPE
• Geographical segmentation
• Regional comparison
• Americas – Market size and forecast 2016-2021
• EMEA – Market size and forecast 2016-2021
• APAC – Market size and forecast 2016-2021
• Key leading countries
• Market opportunity
PART 11: BUYING CRITERIA
• Buying criteria for mobile analytics
PART 12: DECISION FRAMEWORK
PART 13: DRIVERS AND CHALLENGES
• Market drivers
• Market challenges
PART 14: MARKET TRENDS
• Growing focus on BI
• Increase in adoption of BYOD policy
• Integration with social media
• SaaS-based predictive analytics
PART 15: VENDOR LANDSCAPE
• Competitive scenario
• Key leading vendors
• Other prominent vendors
PART 16: VENDOR ANALYSIS
• Vendor overview
PART 17: APPENDIX
• List of abbreviations
List of Exhibits
Exhibit 01: Parent market: Global BI market 2016 ($ bn)
Exhibit 02: Related market: Global software analytics market 2016 ($ bn)
Exhibit 03: Global BI market: Overview
Exhibit 04: Market characteristics
Exhibit 05: Market segments
Exhibit 06: Market definition - inclusions and exclusions checklist
Exhibit 07: Market size 2016
Exhibit 08: Validation techniques employed for market sizing - 2016
Exhibit 09: Global – Market size and forecast 2016-2021 ($ bn)
Exhibit 10: Global – Year-over-year growth 2017-2021 (%)
Exhibit 11: Five forces analysis 2016
Exhibit 12: Five forces analysis 2021
Exhibit 13: Bargaining power of buyers
Exhibit 14: Bargaining power of suppliers
Exhibit 15: Threat of new entrants
Exhibit 16: Threat of substitutes
Exhibit 17: Threat of rivalry
Exhibit 18: Five forces analysis
Exhibit 19: Platform – Market share 2016-2021 (%)
Exhibit 20: Comparison by platform
Exhibit 21: iOS – Market size and forecast 2016-2021 ($ bn)
Exhibit 22: iOS – Year-over-year growth 2017-2021 (%)
Exhibit 23: Android – Market size and forecast 2016-2021 ($ bn)
Exhibit 24: Android – Year-over-year growth 2017-2021 (%)
Exhibit 25: Windows – Market size and forecast 2016-2021 ($ bn)
Exhibit 26: Windows – Year-over-year growth 2017-2021 (%)
Exhibit 27: Others – Market size and forecast 2016-2021 ($ mn)
Exhibit 28: Others – Year-over-year growth 2017-2021 (%)
Exhibit 29: Market opportunity by platform
Exhibit 30: End-user – Market share 2016-2021 (%)
Exhibit 31: Comparison by end-user
Exhibit 32: BFSI – Market size and forecast 2016-2021 ($ bn)
Exhibit 33: BFSI – Year-over-year growth 2017-2021 (%)
Exhibit 34: Healthcare – Market size and forecast 2016-2021 ($ bn)
Exhibit 35: Healthcare – Year-over-year growth 2017-2021 (%)
Exhibit 36: Manufacturing – Market size and forecast 2016-2021 ($ bn)
Exhibit 37: Manufacturing – Year-over-year growth 2017-2021 (%)
Exhibit 38: Retail – Market size and forecast 2016-2021 ($ bn)
Exhibit 39: Retail – Year-over-year growth 2017-2021 (%)
Exhibit 40: Others – Market size and forecast 2016-2021 ($ bn)
Exhibit 41: Others – Year-over-year growth 2017-2021 (%)
Exhibit 42: Market opportunity by end-user
Exhibit 43: Global – Market share by geography 2016-2021 (%)
Exhibit 44: Regional comparison
Exhibit 45: Americas – Market size and forecast 2016-2021 ($ bn)
Exhibit 46: Americas – Year-over-year growth 2017-2021 (%)
Exhibit 47: Top 3 countries in Americas
Exhibit 48: EMEA – Market size and forecast 2016-2021 ($ bn)
Exhibit 49: EMEA – Year-over-year growth 2017-2021 (%)
Exhibit 50: Top 3 countries in EMEA
Exhibit 51: APAC – Market size and forecast 2016-2021 ($ bn)
Exhibit 52: APAC – Year-over-year growth 2017-2021 (%)
Exhibit 53: Top 3 countries in APAC
Exhibit 54: Key leading countries
