TechNavio's analysts forecast the Global Mobile VAS market to grow at a CAGR of 10.67 percent over the period 2012-2016. One of the key factors contributing to this market growth is the increasing adoption of smartphones and tablets. The Global Mobile VAS market has also been witnessing an increasing adoption of m-Commerce. However, the lack of awareness among mobile VAS users could pose a challenge to the growth of this market.
TechNavio's report, the Global Mobile VAS Market 2012-2016, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market in the Americas, and the APAC and EMEA regions; it also covers the Global Mobile VAS market landscape and its growth prospects in the coming years. The report also includes a discussion of the key vendors operating in this market.
The key vendors dominating this space include CanvasM Technology Ltd., Comviva Technology Ltd., KongZhong Corp., and OnMobile Global Ltd.
The other vendors mentioned in the report are Amazon App Store, America Movil, Apple Inc., At&T Inc., Blackberry App Stores, Etihad Etisalat Co., Gemalto, Google Inc., Huawei Technology Inc., Intersec SA, Lumata, Nokia Corp., Ntt Docomo Inc., Opencode Systems Inc., Ovi Stores, Research In Motion Ltd., Samsung Electronics Co. Ltd., Spice Global Pte. Ltd., Sprint Nextel Corp., and Tapjoy Inc.
Key questions answered in this report:
What will the market size be in 2016 and at what will be the growth rate?
What are key market trends?
What is driving this market?
What are the challenges to market growth?
Who are the key vendors in this market space?
What are the market opportunities and threats faced by key vendors?
What are the strengths and weaknesses of each of these key vendors?
You can request one free hour of our analyst’s time when you purchase this market report. Details provided within the report.
1. Executive Summary
2. List of Abbreviations
3. Introduction
4. Market Research Methodology
Market Research Process
Research Design
Research Methodology
5. Scope of the Report
Market Overview
Product Offerings
6. Market Landscape
6.1. Global Mobile Service Market
Market Size and Forecast
Segments of Global Mobile Service Market
6.2. Global Mobile VAS Market
What is Mobile VAS
Market Size and Forecast
Global Mobile VAS Market Scenario
Comparison of Service Categories in Global Mobile VAS market
Segments of Global Mobile VAS Market
6.3. Global Mobile Messaging Service Market
Market Size and Forecast
Segments of Global Mobile Messaging
6.3.1. Global Mobile SMS Market
Market Size and Forecast
6.3.2. Global Mobile MMS Market
Market Size and Forecast
6.4. Global Mobile Internet Service Market
Market Size and Forecast
Segments of Global Mobile Internet Service
6.4.1. Global Mobile E-Mail and IM Service Market
Market Size and Forecast
6.4.2. Global Mobile Music Market
Market Size and Forecast
Segments of Global Mobile Music Market
6.4.3. Global Mobile Games Market
Market Size and Forecast
6.4.4. Global M-Commerce Market
Market Size and Forecast
6.4.5. Global Mobile Advertising Market
Market Size and Forecast
6.4.6. Global Mobile LBS market
Market Size and Forecast
6.4.7. Global Mobile Video Market
Market Size and Forecast
6.4.8. Global Mobile Images service Market
Market Size and Forecast
6.4.9. Global M-Publication and Learning Service Market
Market Size and Forecast
6.5. Global Mobile VAS Market Value Chain Five Force Analysis
7. Geographical Segmentation
8. Key Emerging Geographies
8.1. Brazil
Market Size and Forecast
Market Share of Mobile VAS
Market Drivers
Market Challenges
Market Trends
8.2. Russia
Market Size and Forecast
Market Share of Mobile VAS
Market Drivers
Market Challenges
Market Trends
8.3. India
Market Size and Forecast
Market Share of Mobile VAS
Market Drivers
Market Challenges
Market Trends
8.4. China
Market Size and Forecast
Market Share of Mobile VAS
Market Drivers
Market Challenges
Market Trends
8.5. Africa
Market Size and Forecast
Market Drivers
Market Challenges
Market Trends
9. Vendor Landscape
10. Buying Criteria
11. Market Growth Drivers
12. Drivers and their Impact
13. Market Challenges
14. Impact of Drivers and Challenges
15. Market Trends
16. Key Vendor Analysis
16.1. CanvasM Technology Ltd.
16.1.1. Business Overview
16.1.2. Business Segmentation
16.1.3. Key Information
16.1.4. SWOT Analysis
16.2. Comviva Technology Ltd.
16.2.1. Business Overview
16.2.2. Business Segmentation
16.2.3. Key Information
16.2.4. SWOT Analysis
16.3. KongZhong Corp.
16.3.1. Business Overview
16.3.2. Business Segmentation
16.3.3. Key Information
16.3.4. SWOT Analysis
16.4. OnMobile Global Ltd.
16.4.1. Business Overview
16.4.2. Business Segmentation
16.4.3. Key Information
16.4.4. SWOT Analysis
17. Other Reports in this Series
List of Exhibits:
Exhibit 1: Market Research Methodology
Exhibit 2: Global Mobile VAS Market Coverage
Exhibit 3: Global Mobile Service market 2012–2016 (US$ billion)
Exhibit 4: Global Mobile Service Market by Segments 2012
Exhibit 5: Global Mobile Service Revenue by Segments 2016
Exhibit 6: Mobile VAS Services
Exhibit 7: Global Mobile VAS Market 2012–2016 (US$ billion)
Exhibit 8: Comparison of Service Categories in Global Mobile VAS market
Exhibit 9: Global Mobile VAS Market by Segments 2012
Exhibit 10: Global Mobile Messaging Service Market 2012–2016 (US$ billion)
Exhibit 11: Global Mobile Messaging Service Market by Segments 2012
Exhibit 12: Global Mobile SMS Market 2012-2016 (US$ billion)
Exhibit 13: Global Mobile MMS Market 2012-2016(US$ billion)
Exhibit 14: Global Mobile Internet service Market 2012-2016 (US$ billion)
Exhibit 15: Global Mobile Internet Service Market by segments 2012
Exhibit 16: Global Mobile Internet Service Market by Segment 2016
Exhibit 17: Global Mobile E-Mail and IM Service Market 2012-2016 (US$ billion)
Exhibit 18: Global Mobile Music Market 2012-2016 (US$ billion)
Exhibit 19: Global Mobile Music Market by Segments 2012-2016 (US$ billion)
Exhibit 20: Global Mobile Games Market 2012-2016 (US$ billion)
Exhibit 21: Global Mobile Commerce Market 2012-2016 (US$ billion)
Exhibit 22: Global Mobile Advertising Service Market 2012-2016 (US$ billion)
Exhibit 23: Global Mobile LBS Market 2012-2016 (US$ billion)
Exhibit 24: Global Mobile Video Market 2012-0216 (US$ billion)
Exhibit 25: Global Mobile Image Service Market 2012-2016 (US$ billion)
Exhibit 26: Global Mobile M-Publication and Learning Service Market 2012-2016 (US$ billion)
Exhibit 27: Global Mobile VAS Value Chain
Exhibit 28: Global Mobile VAS Market Value Chain in Emerging Geographies
Exhibit 29: Global Mobile VAS Market Value Chain in Developed Economies
Exhibit 30: Global Mobile MVAS Market by Geographical Segmentation 2012
Exhibit 31: Global Mobile VAS Market Share by Countries 2012
Exhibit 32: Mobile VAS market in Brazil 2012–2016 (US$ billion)
Exhibit 33: Market Share of Mobile VAS in Overall Mobile Revenue in Brazil 2012
Exhibit 34: Mobile VAS Revenue in Russia 2012-1016 (US$ billion)
Exhibit 35: Market Share of Mobile VAS in Overall Mobile Revenue in Russia 2012
Exhibit 36: Mobile VAS Revenue in India 2012-2016 (US$ billion)
Exhibit 37: Market Share of Mobile VAS in Overall Mobile Revenue in India 2012
Exhibit 38: Mobile VAS Market in China 2012-2016 (US$ billion)
Exhibit 39: Market Share of Mobile VAS in Overall Mobile Revenue in China 2012
Exhibit 40: Mobile VAS Market in Africa 2012-2016 (US$ billion)
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