About Mouthwashes
Developing countries are slowly adopting mouthwashes. Mouthwash stands as one of the fastest-growing segments in India in the overall oral care product market. Consumers are buying more alcohol-free mouthwashes or mouthwashes that contain natural ingredients. Mouthwashes are considered as secondary oral care products. Companies are increasing awareness on integrating these products in primary daily regime of oral care. Dental associations are working on increasing awareness of the benefits of mouthwashes, for example, their liquid form and rinsing action enable deeper penetration and help disinfect entire mouth.
Technavio’s analysts forecast the global mouthwash market to grow at a CAGR of 4.59% during the period 2016-2020.
Covered in this report
The report covers the present scenario and the growth prospects of the global mouthwash market for 2016-2020. To calculate the market size, the report considers revenue generated from the retail outlets.
The market is divided into the following segments based on geography:
• APAC
• Europe
• North America
• ROW
Technavio's report, Global Mouthwash Market 2016-2020, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market landscape and its growth prospects over the coming years. The report also includes a discussion of the key vendors operating in this market.
Key vendors
• Chattem
• Colgate-Palmolive
• GlaxoSmithKline
• Johnson & Johnson
• Procter & Gamble (P&G)
Market driver
• Increasing awareness of dental health and effective, easy, and quick solution to fight germs
• For a full, detailed list, view our report
Market challenge
• Preference for primary oral care products over secondary products
• For a full, detailed list, view our report
Market trend
• Demand for alcohol-free mouthwashes
• For a full, detailed list, view our report
Key questions answered in this report
• What will the market size be in 2020 and what will the growth rate be?
• What are the key market trends?
• What is driving this market?
• What are the challenges to market growth?
• Who are the key vendors in this market space?
• What are the market opportunities and threats faced by the key vendors?
• What are the strengths and weaknesses of the key vendors?
You can request one free hour of our analyst’s time when you purchase this market report. Details are provided within the report.
PART 01: Executive summary
• Highlights
PART 02: Scope of the report
• Market overview
• Top-vendor offerings
PART 03: Market research methodology
• Research methodology
• Economic indicators
PART 04: Introduction
• Key market highlights
• Consumer insights
• Market insights
PART 05: Global profile
PART 06: Market landscape
• Market overview
• Global oral care product market
• Global mouthwash market
• Five forces analysis
PART 07: Market segmentation by solvent
• Global mouthwash market by solvent
PART 08: Market segmentation by end-user
• Global mouthwash market by end-user
PART 09: Segmentation by action
• Global mouthwash market by action
PART 10: Geographical segmentation
• Global mouthwash market by geography
PART 11: Market drivers
• Increasing awareness of dental health and effective, easy, and quick solution to fight germs
• Recommendations from doctors and approvals from dental associations promoting market's growth
• Requirement-specific functionalities
PART 12: Impact of drivers
PART 13: Market challenges
• Preference for primary oral care products over secondary products
• Low awareness about benefits of using mouthwashes
PART 14: Impact of drivers and challenges
PART 15: Market trends
• Demand for alcohol-free mouthwashes
• Introduction of flavored and herbal mouthwashes
PART 16: Vendor landscape
• Competitive landscape
• Key focus points for players
• Chattem
• Colgate-Palmolive
• GlaxoSmithKline
• Johnson & Johnson
• Procter & Gamble (P&G)
• Other prominent vendors
PART 17: Explore Technavio
List of Exhibits
Exhibit 01: Product offerings
Exhibit 02: Consumer insights
Exhibit 03: World population 2009-2014 (billions)
Exhibit 04: World GDP per capita 2009-2014 ($)
Exhibit 05: Global employment to population ratio 2009-2014 (%)
Exhibit 06: Global beauty and personal care product market: Product categories
Exhibit 07: Global beauty and personal care product market 2015
Exhibit 08: Global beauty and personal care product market 2015 ($ billions)
Exhibit 09: Global oral care product market 2015-2020 ($ billions)
Exhibit 10: Global oral care product market 2015
Exhibit 11: Global mouthwash market 2015-2020 ($ billions)
Exhibit 12: Five forces analysis
Exhibit 13: Global mouthwash market by solvent 2015 (% revenue)
Exhibit 14: Global mouthwash market by end-user 2015 (% revenue)
Exhibit 15: Global mouthwash market by action 2015 (% revenue)
Exhibit 16: Global mouthwash market by geography 2015 (% share)
Exhibit 17: Global mouthwash market by geography 2020 (% share)
Exhibit 18: Mouthwash market in Europe 2015-2020 ($ billions)
Exhibit 19: Mouthwash market in North America 2015-2020 ($ billions)
Exhibit 20: Mouthwash market in APAC 2015-2020 ($ millions)
Exhibit 21: Mouthwash market in ROW 2015-2020 ($ millions)
Exhibit 22: Impact of drivers
Exhibit 23: Impact of drivers and challenges
Exhibit 24: Market share analysis 2015
Exhibit 25: Global digital overview 2015 (billions)
Exhibit 26: Chattem: Product segmentation
Exhibit 27: Colgate-Palmolive: Business segmentation by revenue 2015
Exhibit 28: Colgate-Palmolive: Business segmentation by revenue 2014 and 2015 ($ billions)
Exhibit 29: Colgate-Palmolive: Geographical segmentation by revenue 2015
Exhibit 30: GlaxoSmithKline: Business segmentation by revenue 2015
Exhibit 31: GlaxoSmithKline: Business segmentation by revenue 2014 and 2015 ($ billions)
Exhibit 32: GlaxoSmithKline: Geographical segmentation by revenue 2015
Exhibit 33: Johnson & Johnson: Business segmentation by revenue 2015
Exhibit 34: Johnson & Johnson: Business segmentation by revenue 2014 and 2015 ($ billions)
Exhibit 35: Johnson & Johnson: Geographical segmentation by revenue 2015
Exhibit 36: P&G: Business segmentation by revenue 2015
Exhibit 37: P&G: Business segmentation by revenue 2014 and 2015 ($ billions)
Exhibit 38: P&G: Geographical segmentation by revenue 2015
