Scope of the Report
The report titled “Global Online Classified Market: Size, Trends & Forecasts (2017-2021)†provides an in-depth analysis of the global online classifieds market by value, by number of users, by B2C expenditure and by region, etc.
The report also includes the analysis of the global advertising market and global digital advertising market. The report provides a regional analysis of the online classified market, including the following regions: US, Middle East and Africa, Asia Pacific, Latin America and Europe.
The report also assesses the key opportunities in the market and outlines the factors that are and will be driving the growth of the industry. Growth of the overall global online classified market has also been forecasted for the period 2017-2021, taking into consideration the previous growth patterns, the growth drivers and the current and future trends.
Over the past few years, the online classifieds has seen the rise of dominant market leaders in the space. The competition in the global online classifieds market is dominated by the big players, Naspers Group, eBay, Inc. and Craigslist (in the US). Further, key players of the online classified market Naspers Group, eBay Inc. and Craigslist are also profiled with their financial information and respective business strategies.
Country Coverage
Asia Pacific
The US
Europe
Middle East and Africa
Latin America
Company Coverage
Naspers Group
eBay, Inc.
Craigslist
Executive Summary
Advertisement is a paid form of communication which is non-personal and addresses the mass population about causes, goods and services, ideas, organizations, etc. through various means such as direct mail, telephone, print, radio, television, digital and internet.
The types of advertising include online/digital advertising, mobile advertising, print advertising and broadcast advertising, etc.
Digital Advertising, also known as Internet Advertising, is when businesses tap internet technologies to deliver promotional advertisement to consumers. The types of digital advertising include mobile advertising, display advertising, online classified advertising, social network advertising, affiliate marketing, etc.
Classified ads are the domain of newspapers, which offer advertisers cheap, small-type notices sorted under specific categories. Classified ads could be segregated into newspaper, online and others. Online classified advertising is one of the fastest-growing types of online advertising. Online classifieds is all about buying and selling a range of goods and services. Online classifieds could be categorised into automobiles, furniture, matrimony, recruitment, real estate, etc.
Online classifieds could be of two types: Horizontal and Vertical. The horizontal classifieds include different products ranging from furniture, electronics, apparels, etc. The vertical classified is restricted to single platform for instance LinkedIn which advertises different jobs and vacancies.
The global online classified market has increased at a significant CAGR during the years 2012-2016 and projections are made that the market would rise in the next four years i.e. 2017-2021 tremendously. The online classified market is expected to increase due to growth in retail e-commerce industry, increase in number of smartphone users, increasing internet penetration, growing global youth population, etc. Yet the market faces some challenges such as, need for technological barriers, developing country barriers, social media threat, etc.
1. Executive Summary
2. Introduction
2.1 Advertising: An Overview
2.1.1 Types of Advertising on the Basis of Media
2.1.2 Digital Advertising
2.1.3 Types of Digital Advertisement
2.1.4 Classified Advertising
2.1.5 Classified Ads by Media
2.2 Classified Advertising: An Overview
2.2.1 Online Classified Advertising
2.2.2 Types of Online Classified Ad Business
2.2.3 Structure of Online Classified Ad Business
2.2.4 Online Classifieds Network Effects/ Virtuous Cycle
3. Global Market Analysis
3.1 Global Advertising Market: An Analysis
3.1.1 Global Advertising Market by Value
3.1.2 Global Advertising Market by Segments
3.1.3 Global Digital Advertising Market by Value
3.1.4 Global Digital Advertising Market by Segments
3.2 Global Online Classified Market: An Analysis
3.2.1 Global Online Classifieds Market by Value
3.2.2 Global Online Classified Market by Geography
4. Regional Market Analysis
4.1 Asia-Pacific Online Classified Market: An Analysis
4.1.1 Asia Pacific Online Classifieds Market by Value
4.2 The US Online Classified Market: An Analysis
4.2.1 The US Online Classifieds Market by Value
4.3 Europe Online Classified Market: An Analysis
4.3.1 Europe Online Classifieds Market by Value
4.4 Middle East and Africa Online Classified Market: An Analysis
4.4.1 Middle East and Africa Online Classifieds Market by Value
4.5 Latin America Online Classified Market: An Analysis
4.5.1 Latin America Online Classifieds Market by Value
5. Market Dynamics
5.1 Growth Drivers
5.1.1 Increasing Retail E-Commerce Worldwide
5.1.2 Rising Global Number of Smartphone Users
5.1.3 Growing Number of Internet Users Worldwide and Internet Penetration
5.1.4 Expanding Global Omni-Channel Retail Addressable Market by Value
5.1.5 Increasing Global Youth Population
5.1.6 Increasing Global GDP Per-Capita
5.1.7 Rising Global Urban Population
5.2 Challenges
5.2.1 Technological Barrier
5.2.2 Developing Country Barrier
5.2.3 Social Media Threat
5.2.4 Higher Global Interest Rates
5.2.5 Economic Sensitivity
5.3 Market Trends
5.3.1 Increased Growth Rate of Emerging Economies
5.3.2 Penetration of E-Commerce and Software Giants into Online Classifieds
5.3.3 Increased Penetration of RTB
5.3.4 Ad-Blocking
5.3.5 Mergers and Acquisitions
5.3.6 Online Classified Outlook for the US
5.3.7 Low Barriers to Entry and Delayed Monetization
5.3.8 Online Classifieds Models in India
6. Competitive Landscape
6.1 Global Online Classifieds Players: A Financial Analysis
7. Company Profile
7.1 Naspers Group
7.1.1 Business Overview
7.1.2 Financial Overview
7.1.3 Business Strategy
7.2 eBay, Inc.
7.2.1 Business Overview
7.2.2 Financial Overview
7.2.3 Business Strategy
7.3 Craigslist
7.3.1 Business Overview
List of Figures
Figure 1: Types of Advertising on the Basis of Media
Figure 2: Types of Digital Advertisement
Figure 3: Classified Ads by Media
Figure 4: Online Classified Advertising
Figure 5: Types of Online Classified Ad Business
Figure 6: Structure of Online Classified Ad Business
Figure 7: Online Classifieds Network Effects/ Virtuous Cycle
Figure 8: Global Advertising Market by Value; 2015-2021 (US$ Billion)
Figure 9: Global Advertising Market by Segments; 2016 & 2019 (Percentage, %)
Figure 10: Global Digital Advertising Market by Value; 2009-2016 (US$ Billion)
Figure 11: Global Digital Advertising Market by Value; 2017-2021 (US$ Billion)
Figure 12: Global Digital Advertising Market by Segments; 2016 (Percentage, %)
Figure 13: Global Online Classifieds Market by Value; 2012-2016 (US$ Billion)
Figure 14: Global Online Classifieds Market by Value; 2017-2021 (US$ Billion)
Figure 15: Global Online Classified Market by Geography; 2016 & 2021 (Percentage, %)
Figure 16: Asia Pacific Online Classifieds Market by Value; 2012-2016 (US$ Billion)
Figure 17: Asia Pacific Online Classifieds Market by Value; 2017-2021 (US$ Billion)
Figure 18: The US Online Classifieds Market by Value; 2012-2016 (US$ Billion)
Figure 19: The US Online Classifieds Market by Value; 2017-2021 (US$ Billion)
Figure 20: Europe Online Classifieds Market by Value; 2012-2016 (US$ Billion)
Figure 21: Europe Online Classifieds Market by Value; 2017-2021 (US$ Billion)
Figure 22: Middle East and Africa Online Classifieds Market by Value; 2012-2016 (US$ Billion)
Figure 23: Middle East and Africa Online Classifieds Market by Value; 2017-2021 (US$ Billion)
Figure 24: Latin America Online Classifieds Market by Value; 2015-2021 (US$ Million)
Figure 25: Retail E-Commerce Worldwide; 2015-2020 (US$ Billion)
Figure 26: Global Number of Smartphone Users; 2014-2020 (Billion)
Figure 27: Number of Internet Users Worldwide; 2009-2016 (Billion)
Figure 28: Internet Penetration; 2014-2019 (Percentage, %)
Figure 29: Global Omni-Channel Retail Addressable Market by Value; 2016-2021 (US$ Billion)
Figure 30: Global Youth Population; 2000-2025 (Billion)
Figure 31: Global GDP Per-Capita; 2009-2016 (US$)
Figure 32: Global Urban Population; 2007-2015 (Billion)
Figure 33: Growth Rate of Emerging Economies; 2015-2017 (Percentage, %)
Figure 34: Naspers Revenue; 2012-2016 (US$ Billion)
Figure 35: Naspers Revenue Split; 2016 (Percentage, %)
Figure 36: eBay Net Revenue; 2012-2016 (US$ Billion)
Figure 37: eBay Net Revenue by Segments; 2016 (Percentage, %)
Figure 38: eBay Net Revenue by Geography; 2016 (Percentage, %)
Table 1: Online Classifieds Models in India; 2016
Table 2: Global Online Classifieds Players: A Financial Analysis
