About OTT
OTT or over-the-top refers to a medium used for delivering diverse media content using the Internet. It is different from video-on-demand where the users need not subscribe to the traditional satellite or cable service such as Comcast and Time Warner Cable. The popularity of OTT services is indirectly affecting the cable companies that prefer to bundle the channel packages and deliver them to the subscribers. It is further affecting their business models where the popular channels are bundled with the less popular channels and are sold at a premium price.
Technavio’s analysts forecast the global OTT devices and services market to grow at a CAGR of 20.6% during the period 2016-2020.
Covered in this report
The report covers the present scenario and the growth prospects of the global OTT devices and services market for 2016-2020. To calculate the market size, the report considers the sales of OTT services globally.
The market is divided into the following segments based on geography:
• Americas
• APAC
• EMEA
Technavio's report, Global OTT Devices and Services Market 2016-2020, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market landscape and its growth prospects over the coming years. The report also includes a discussion of the key vendors operating in this market.
Key vendors
• Amazon
• Apple
• Facebook
• Hulu
• Netflix
Other prominent vendors
• Akamai Technologies
• Activevideo
• CinemaNow
• Google
• Indieflix
• Nimbuzz
• Popcornflix
• Roku
Market driver
• High demand for time-shifted TV
• For a full, detailed list, view our report
Market challenge
• Low scope of customer retention
• For a full, detailed list, view our report
Market trend
• Emergence of video streaming devices
• For a full, detailed list, view our report
Key questions answered in this report
• What will the market size be in 2020 and what will the growth rate be?
• What are the key market trends?
• What is driving this market?
• What are the challenges to market growth?
• Who are the key vendors in this market space?
• What are the market opportunities and threats faced by the key vendors?
• What are the strengths and weaknesses of the key vendors?
You can request one free hour of our analyst’s time when you purchase this market report. Details are provided within the report.
PART 01: Executive summary
• Highlights
PART 02: Scope of the report
• Market overview
• Base year and forecast period
• Vendor segmentation
PART 03: Market research methodology
• Research methodology
• Economic indicators
PART 04: Introduction
• Key market highlights
PART 05: Market landscape
• Market overview
• Global OTT devices and services market
• Five forces analysis
PART 06: Market segmentation by revenue model
• Global OTT devices and services market by revenue model
• Global OTT devices and services market by AVOD model
• Global OTT devices and services market by SVOD model
• Global OTT devices and services market by TVOD model
• OTT market attractiveness by revenue model
• Segment comparison analysis
PART 07: Market segmentation by type
• Global OTT devices and services market by type
• Global OTT devices and services market by videos
• Global OTT devices and services market by VoIP
• Global OTT devices and services market by text and images
• OTT market attractiveness by type
• Segment comparison analysis
PART 08: Geographical segmentation
• Global OTT devices and services market by geography
• OTT devices and services market in Americas
• OTT devices and services market in EMEA
• OTT devices and services market in APAC
• OTT market attractiveness by geography
• Segment comparison analysis
PART 09: Key leading countries
• Key leading countries in global OTT devices and services market
PART 10: Market drivers
• Increased time spent on OTT
• Growing production of in-house web series
• Increasing use of OTT on mobile devices
• High demand for time-shifted TV
PART 11: Impact of drivers
PART 12: Market challenges
• High popularity of free online video streaming
• Low scope of customer retention
• Reluctance of customers to spend on OTT services
• Less number of long-term subscriptions
PART 13: Impact of drivers and challenges
PART 14: Market trends
• Emergence of video streaming devices
• Increased adoption of RTB
• Increased use of multiple DRMs in web browsers
PART 15: Vendor landscape
• Competitive scenario
• Amazon
• Apple
• Facebook
• Hulu
• Netflix
• Other prominent vendors
PART 16: Appendix
• List of abbreviations
PART 17: Explore Technavio
List of Exhibits
Exhibit 01: Market segmentation of global OTT devices and services market
Exhibit 02: Global OTT devices and services market ($ billions)
Exhibit 03: Five forces analysis
Exhibit 04: Global OTT devices and services market by revenue model 2015
Exhibit 05: Global OTT devices and services market by revenue model 2020
Exhibit 06: Global OTT devices and services market by AVOD model 2015-2020 ($ billions)
Exhibit 07: Global OTT devices and services market by SVOD model 2015-2020 ($ billions)
Exhibit 08: Global OTT devices and services market by TVOD model 2015-2020 ($ billions)
Exhibit 09: Global OTT market attractiveness by revenue model 2015-2020
Exhibit 10: Growth rates of global OTT market segments by revenue model 2015-2020 ($ billions)
Exhibit 11: CAGR comparison of global OTT devices and services market 2015-2020
Exhibit 12: Global OTT devices and services market by type 2015
Exhibit 13: Global OTT devices and services market by type 2020
Exhibit 14: Global OTT devices and services market by videos 2015-2020 ($ billions)
Exhibit 15: Global OTT devices and services market by VoIP 2015-2020 ($ billions)
Exhibit 16: Global OTT devices and services markets by text and images 2015-2020 ($ billions)
Exhibit 17: Global OTT market attractiveness by type 2015-2020
Exhibit 18: Growth rates of global OTT market segments by type of service 2015-2020 ($ billions)
Exhibit 19: CAGR comparison of OTT devices and services market by type
Exhibit 20: Global OTT devices and services market by geography 2015
Exhibit 21: Global OTT devices and services market by geography 2020
Exhibit 22: OTT devices and services market in Americas 2015-2020 ($ billions)
Exhibit 23: OTT devices and services market in EMEA 2015-2020 ($ billions)
Exhibit 24: OTT devices and services market in APAC 2015-2020 ($ billions)
Exhibit 25: OTT market attractiveness by geography 2015-2020
Exhibit 26: Growth rates of global OTT devices and services market segments by geography 2015-2020 ($ billions)
Exhibit 27: CAGR comparison of OTT devices and services market by geography
Exhibit 28: Top 10 countries in global OTT devices and services market in terms of revenue
Exhibit 29: Market share and revenue of top 10 countries in global OTT devices and services market 2015
Exhibit 30: Time spent on different modes of TV video content 2015 and 2020 (hours)
Exhibit 31: OTT media consumption through different connected devices 2015-2020
Exhibit 32: Impact of drivers
Exhibit 33: Impact of drivers and challenges
Exhibit 34: Other prominent vendors
