ABSTRACT
About Outdoor Advertising
Outdoor advertising is a mass market medium used to broadcast messages for branding and support campaigns. The expenses of outdoor advertising are split between traditional physical and digital. Traditional physical outdoor media include billboards, street furniture, transit displays, and commercial displays. Digital outdoor media include media that are connected to the network such as smart billboards.
Technavio’s analysts forecast the global outdoor advertising market to grow at a CAGR of 4.51% during the period 2017-2021.
Covered in this report
The report covers the present scenario and the growth prospects of the global outdoor advertising market for 2017-2021. To calculate the market size, the report explains the market with a detailed forecast of its revenue.
The market is divided into the following segments based on geography:
• Americas
• APAC
• EMEA
Technavio's report, Global Outdoor Advertising Market 2017-2021, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market landscape and its growth prospects over the coming years. The report also includes a discussion of the key vendors operating in this market.
Key vendors
• Clear Channel Outdoor
• JCDecaux Group
• Lamar Advertising
• Outfront Media
• Ströer
Other prominent vendors
• Adams Outdoor Advertising
• AdSpace Networks
• AirMedia
• APG|SGA
• APN Outdoor
• Burkhart Advertising
• Captivate Network
• Daktronics
• DDI Signs
• Euromedia Group
• Eye Airports
• Focus Media Group
• Fairway Outdoor Advertising
• IZ-ON Media
• Primedia Outdoor
• Van Wagner Group
• Zoom Media
Market driver
• Advantages of retail displays over traditional advertisement methods.
• For a full, detailed list, view our report
Market challenge
• Online advertisements have a higher brand recalling capability.
• For a full, detailed list, view our report
Market trend
• Adoption of smart boards for outdoor advertising.
• For a full, detailed list, view our report
Key questions answered in this report
• What will the market size be in 2021 and what will the growth rate be?
• What are the key market trends?
• What is driving this market?
• What are the challenges to market growth?
• Who are the key vendors in this market space?
• What are the market opportunities and threats faced by the key vendors?
• What are the strengths and weaknesses of the key vendors?
You can request one free hour of our analyst’s time when you purchase this market report. Details are provided within the report.
Table of Contents
PART 01: Executive summary
PART 02: Scope of the report
PART 03: Research Methodology
PART 04: Introduction
• Key market highlights
PART 05: Market landscape
• Market overview
• Global outdoor advertising market
• Five forces analysis
PART 06: Market segmentation by platform
• Global outdoor advertising market by platform
• Global outdoor advertising market: Physical platform
• Global outdoor advertising market: Digital platform
PART 07: Market segmentation by type
• Global outdoor advertising market by type
• Global outdoor advertising market by billboards
• Global outdoor advertising market by shelters
• Global outdoor advertising market by transit displays
• Global outdoor advertising market by street furniture
PART 08: Buying criteria
• Buying criteria for outdoor advertising
PART 09: Geographical segmentation
• Global outdoor advertising market by geography
• Outdoor advertising market in APAC
• Outdoor advertising market in Americas
• Outdoor advertising market in EMEA
PART 10: Key leading countries
• Global outdoor advertising market: Leading countries
PART 11: Decision framework
PART 12: Drivers and challenges
• Market drivers
• Impact of drivers on key customer segments
• Market challenges
• Impact of challenges on key customer segments
PART 13: Market trends
PART 14: Vendor landscape
• Competitive scenario
• Key leading vendors
• Other prominent vendors
PART 15: Appendix
• List of abbreviations
List of Exhibits
Exhibit 01: Global outdoor advertising market: Overview
Exhibit 02: Global outdoor advertising market 2016-2021 ($ billions)
Exhibit 03: Five forces analysis
Exhibit 04: Global outdoor advertising market by platform 2016-2021 (% revenue share)
Exhibit 05: Global outdoor advertising market by platform: Revenue comparison 2016-2021 ($ billions)
Exhibit 06: Global outdoor advertising market by platform: CAGR comparison 2016-2021 (% revenue)
Exhibit 07: Global physical outdoor advertising market 2016-2021 ($ billions)
Exhibit 08: Global digital outdoor advertising market 2016-2021 ($ billions)
Exhibit 09: Global outdoor advertising market by type 2016-2021 (% revenue share)
Exhibit 10: Global outdoor advertising market by type: Revenue comparison 2016-2021 ($ billions)
Exhibit 11: Global outdoor advertising market by type: CAGR comparison 2016-2021 (% revenue)
Exhibit 12: Global outdoor advertising market by billboards 2016-2021 ($ billions)
Exhibit 13: Global outdoor advertising market by shelters 2016-2021 ($ billions)
Exhibit 14: Global outdoor advertising market by transit displays 2016-2021 ($ billions)
Exhibit 15: Global outdoor advertising market by street furniture 2016-2021 ($ billions)
Exhibit 16: Buying criteria for outdoor advertising
Exhibit 17: Global outdoor advertising market by geography 2016-2021 (% revenue share)
Exhibit 18: Global outdoor advertising market by geography: Revenue comparison 2016-2021 ($ billions)
Exhibit 19: Global outdoor advertising market by geography: CAGR comparison 2016-2021 (% revenue)
Exhibit 20: Outdoor advertising market in APAC 2016-2021 ($ billions)
Exhibit 21: Outdoor advertising market in Americas 2016-2021 ($ billions)
Exhibit 22: Outdoor advertising market in EMEA 2016-2021 ($ billions)
Exhibit 23: Outdoor advertising market in US 2016-2021 ($ billions)
Exhibit 24: Outdoor advertising market in Japan 2016-2021 ($ billions)
Exhibit 25: Outdoor advertising market in China 2016-2021 ($ billions)
Exhibit 26: Factors influencing the shift from traditional to digital outdoor advertising 2016
Exhibit 27: Impact of drivers
Exhibit 28: Impact of challenges
Exhibit 29: Other prominent vendors
