Market outlook of the probiotics market
Technavios market research analyst predicts the global probiotics market to grow at a CAGR of around 7% during the forecast period. The increasing health consciousness among the consumers globally is driving the growth of this market. APAC is the fastest growing region in the probiotics market with the maximum demand arising from Japan.
The increasing product innovations in the probiotic market is also expected to fuel the market growth. New probiotic products are being introduced in the form of chocolate, biscuits, and gums to pique the interest of the customer. For instance, during 2014, Milsling introduced a probiotic dark chocolate brand named Chocowise. The brand is sold in numerous markets such as Serbia, Croatia and Bosnia and is expected to enter other European markets as well.
Competitive landscape and key vendors
The global probiotics market is highly competitive. Vendors compete on the basis of added health benefits, product differentiation, category extension, and innovation in product and application. Companies often engage in brand wars, especially in the probiotic functional food and beverages product segment.
The key vendors in the market are
BioGaia
Hansen
Danisco
Danone
Nestlé
Probi
Yakult
Other vendors in the market include Attune Foods, Bifodan, BioCare CopeHagen, Daflorn, Deerland Enzymes, Lallemand, and Winclove Probiotics.
Segmentation by product application and analysis of the global probiotics market
Functional food and beverages
Dietary supplements
Animal feed
Functional food and beverages were the dominant segment during 2014 and is expected to retain its leadership until the end of 2019. This segment is further classified into fermented meat, dairy, bakery, beverages, breakfast cereals, fats and oil, and soy products.
Segmentation by end use and analysis of the probiotics market
Human probiotics
Animal probiotics
Human probiotics was the dominant sector during 2014 due to its constant extension to fields other than food and drugs. This segment is expected to reach USD 44 billion by the end of 2019. Due to the rising health awareness among people in countries like the US, the demand for the probiotics in functional food, beverages and dietary supplements is expected to increase.
Geographical segmentation and analysis of the global probiotics market
APAC
Europe
Latin America
North America
ROW
APAC was the market leader with the largest share of around 40% during 2014. The research report predicts the leadership of this region to continue until the end of the forecast period, with a growth rate of around 8%. The use of probiotics in dairy products in this region is the primary driver for the growth of the market. Japan is the largest market for probiotics in this region, closely followed by China.
Key questions answered in the report include
What will the market size and the growth rate be in 2019?
What are the key factors driving the global probiotics market?
What are the key market trends impacting the growth of the probiotics market?
What are the challenges to market growth?
Who are the key vendors in the probiotics market?
What are the market opportunities and threats faced by the vendors in the global probiotics market?
Trending factors influencing the market shares of APAC, Europe, Latin America, North America, and ROW?
What are the key outcomes of the five forces analysis of the global probiotics market?
Technavio also offers customization on reports based on specific client requirement.
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PART 01: Executive summary
Highlights
PART 02: Scope of the report
Market overview
Product offerings
PART 03: Market research methodology
Research methodology
Economic indicators
PART 04: Introduction
Key market highlights
PART 05: Market landscape
Market overview
Market size and forecast
Five forces analysis
PART 06: Market segmentation by product application
Global functional foods and beverages market
Global dietary supplements market
Global animal feed market
PART 07: Market segmentation by end use
Global human probiotics market
Global animal probiotics market
PART 08: Geographical segmentation
Probiotics market in APAC
Probiotics market in Europe
Probiotics market in North America
Probiotics market in Latin America
PART 09: Key leading countries
PART 10: Market drivers
PART 11: Impact of drivers
PART 12: Market challenges
PART 13: Impact of drivers and challenges
PART 14: Market trends
PART 15: Vendor landscape
Other prominent vendors
PART 16: Key vendor analysis
BioGaia
Chr. Hansen
Danisco
Danone
Probi
Yakult
PART 17: Explore Technavio
List of Exhibits
Exhibit 01: Market segmentation by end-user
Exhibit 02: Market segmentation by geography
Exhibit 03: Product offerings
Exhibit 04: Global probiotics market: Overview
Exhibit 05: Global probiotics market 2014-2019 ($ billions)
Exhibit 06: Five forces analysis
Exhibit 07: Global probiotics market by application
Exhibit 08: Global probiotics market by application 2014
Exhibit 09: Global probiotics market by application 2019
Exhibit 10: Global functional foods and beverages market 2014-2019 ($ billions)
Exhibit 11: Application areas for functional foods and beverages segment
Exhibit 12: Benefits of functional foods and beverages
Exhibit 13: Global dietary supplements market 2014-2019 ($ billions)
Exhibit 14: Global animal feed market 2014-2019 ($ billions)
Exhibit 15: Market share by end use 2014 (%)
Exhibit 16: Market share by end use 2019 (%)
Exhibit 17: Global human probiotics market 2014-2019 ($ billions)
Exhibit 18: Global animal probiotics market 2014-2019 ($ billions)
Exhibit 19: Market share by geography 2014 (%)
Exhibit 20: Market share by geography 2019 (%)
Exhibit 21: Probiotics market in APAC 2014-2019 ($ billions)
Exhibit 22: Probiotics market in Europe 2014-2019 ($ billions)
Exhibit 23: Probiotics market in North America 2014-2019 ($ billions)
Exhibit 24: Probiotics market in Latin America 2014-2019 ($ billions)
Exhibit 25: Key leading countries
Exhibit 26: Impact of drivers
Exhibit 27: Side effects of probiotics
Exhibit 28: Impact of drivers and challenges
Exhibit 29: Product portfolio
Exhibit 30: Companies product innovations
Exhibit 31: Companies probiotic patents
Exhibit 32: Key vendors
Exhibit 33: BioGaia: Business segmentation by revenue 2014
Exhibit 34: BioGaia: Business segmentation by revenue 2013 and 2014 ($ millions)
Exhibit 35: BioGaia: Geographical segmentation by revenue 2014
Exhibit 36: Chr. Hansen: Business segmentation by revenue 2014
Exhibit 37: Chr. Hansen: Business segmentation by revenue 2013 and 2014 ($ millions)
Exhibit 38: Chr. Hansen: Geographical segmentation by revenue 2014
Exhibit 39: Danisco: Product category
Exhibit 40: Danone: Business segmentation
Exhibit 41: Danone: Business segmentation by revenue 2014
Exhibit 42: Danone: Business segmentation by revenue 2013 and 2014 ($ millions)
Exhibit 43: Probi: Business segmentation by revenue 2014
Exhibit 44: Probi: Business segmentation by revenue 2013 and 2014 ($ billions)
Exhibit 45: Probi: Geographical segmentation by revenue 2014
Exhibit 46: Yakult: Business segmentation by revenue 2015
Exhibit 47: Yakult: Business segmentation by revenue 2014 and 2015 ($ millions)
Exhibit 48: Yakult: Geographical segmentation by revenue 2015
