Global Public Relations Tools Market 2012-2016

Global Public Relations Tools Market 2012-2016

Category : ICT & Media

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TechNavio's analysts forecast the Global Public Relations Tools market to grow at a CAGR of 5.10 percent over the period 2012-2016. One of the key factors contributing to this market growth is the increased focus on digital media marketing. The Global Public Relations Tools market has also been witnessing the emergence of SaaS-based public relations solutions. However, the lack of effective communication strategies could pose a challenge to the growth of this market. 
TechNavio's report, the Global Public Relations Tools Market 2012-2016, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market in the Americas and the EMEA and APAC regions; it also covers the Global Public Relations Tools market landscape and its growth prospects in the coming years. The report also includes a discussion of the key vendors operating in this market.
The key vendors dominating this space include Business Wire Inc., Cision Inc., Meltwater Inc., NASDAQ OMX Inc., and UBM-PR Newswire.
The other vendors mentioned in this report are Gorkana Group, Marketwire Inc., Sentia Media Ltd., and Vocus Inc.
Key questions answered in this report: 
What will the market size be in 2016 and what will be the growth rate?
What are key market trends?
What is driving this market?
What are the challenges to market growth?
Who are the key vendors in this market space?
What are the market opportunities and threats faced by key vendors?
What are the strengths and weaknesses of each of these key vendors?
You can request one free hour of our analyst’s time when you purchase this market report. Details provided within the report.



01. Executive Summary

02. Scope of the Report

02.1 Market Overview

02.2 Product Offerings

03. Market Research Methodology

03.1 Market Research Process

03.2 Research Design

03.3 Research Methodology

04. List of Abbreviations

05. Introduction

06. Market Landscape

06.1 Market Overview

06.1.1 Contact Management

06.1.2 Media Measurement

06.1.3 Media Monitoring

06.1.4 Press Release Distribution

06.1.5 Social Media Management

06.2 Market Size and Forecast

06.3 Five Forces Analysis

07. Geographical Segmentation

07.1 PR Tools Market in the Americas

07.1.1 Market Size and Forecast

07.2 PR Tools Market in the EMEA

07.2.1 Market Size and Forecast

07.3 PR Tools Market in the APAC Region

07.3.1 Market Size and Forecast

08. Key Leading Countries

08.1 USA

08.2 Germany

08.3 Japan

09. Buying Criteria

10. Market Growth Drivers

11. Drivers and their Impact

12. Market Challenges

13. Impact of Drivers and Challenges

14. Market Trends

15. Trends and their Impact

16. Vendor Landscape

16.1 Competitive Scenario

16.2 Market Share Analysis 2012

16.3 Other Prominent Vendors

17. Key Vendor Analysis

17.1 Business Wire Inc.

17.1.1 Business Overview

17.1.2 Business Segmentation

17.1.3 Key Information

17.1.4 SWOT Analysis

17.2 Cision Inc.

17.2.1 Business Overview

17.2.2 Business Segmentation

17.2.3 Revenue Segmentation

17.2.4 Key Information

17.2.5 SWOT Analysis

17.3 Meltwater Inc.

17.3.1 Business Overview

17.3.2 Business Segmentation

17.3.3 Key Information

17.3.4 SWOT Analysis

17.4 UBM-PR Newswire

17.4.1 Business Overview

17.4.2 Business Segmentation

17.4.3 Revenue Segmentation

17.4.4 Key Information

17.4.5 SWOT Analysis

18. Other Reports in this Series

List of Exhibits

Exhibit 1: Market Research Methodology

Exhibit 2: Types of PR Tools

Exhibit 3: Global PR Tools Market 2012-2016 (US$ billion)

Exhibit 4: Global PR Tools  Market by Geographical Segmentation 2012

Exhibit 5: PR Tools Market in the Americas 2012-2016 (US$ billion)

Exhibit 6: PR Tools Market in the EMEA Region 2012-2016 (US$ billion)

Exhibit 7: PR Tools Market in the APAC Region 2012-2016 (US$ billion)

Exhibit 8: Global PR Tools  Market by Vendor Segmentation 2012

Exhibit 9: Business Segmentation of Business Wire Inc.

Exhibit 10: Business Segmentation of Cision Inc.

Exhibit 11: Revenue Segmentation of Cision Inc. by Geography 2012

Exhibit 13: Business Segmentation of Meltwater Inc.

Exhibit 14: Business Segmentation of UBM plc

Exhibit 15: Revenue Segmentation of UBM plc


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