About Rum
Rum is a distilled alcoholic beverage made through the process of fermentation and distillation. Rum is generally made from the by-products of sugarcane. The economic prosperity has pushed the sales of premium rum brands across the globe.
Technavio's analysts forecast the global rum market to grow at a CAGR 2.5% in terms of revenue during 2014-2019.
Covered in this Report
The global rum market can be segmented into two categories: non-premium rum and premium rum.
Technavio's report, Global Rum Market 2015-2019, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the global rum market landscape and its growth prospects in the coming years. The report also includes a discussion of the key vendors operating in this market.
Key Regions
• APAC
• North America
• ROW
Key Vendors
• Bacardi
• Diageo
• Pernod Ricard
• Tanduay
Other Prominent Vendors
• Amrut Distilleries
• Beam Suntory
• Gruppo Campari
• Matusalem
• Mohan Meakin
• Patron Spirits
• Pusser's
• Radico Khaitan
• Ron Bermudez
• Ron Edmundo Dantes
• Sang Son
• Shiva Distilleries
• Tilak Nagar Industries
• Vok Beverages
Key Market Driver
• Increased Demand for Premium Brands
• For a full, detailed list, view our report
Key Market Challenge
• High Competition from Non-alcoholic Beverages
• For a full, detailed list, view our report
Key Market Trend
• Popularity of Cocktail Culture
• For a full, detailed list, view our report
Key Questions Answered in this Report
• What will the market size be in 2019 and what will the growth rate be?
• What are the key market trends?
• What is driving this market?
• What are the challenges to market growth?
• Who are the key vendors in this market space?
• What are the market opportunities and threats faced by the key vendors?
• What are the strengths and weaknesses of the key vendors?
01. Executive Summary
02. List of Abbreviations
03. Scope of the Report
03.1 Market Overview
03.2 Product Offerings
04. Market Research Methodology
04.1 Market Research Process
04.2 Research Methodology
05. Introduction
06. Global Overview
06.1.1 Some Major Countries and Their Economic Status
06.1.2 Overview of Macroeconomic Factors of Major Countries
07. Market Landscape
07.1 Market Overview
07.2 Market Size and Forecast
07.3 Comparative Analysis of Global Spirits Market and Global Rum Market
07.4 Five Forces Analysis
08. Market Segmentation by Product
08.1 Global Rum Market by Product 2014
08.2 Global Non-premium Rum Market
08.2.1 Market Size and Forecast
08.3 Global Premium Rum Market
08.3.1 Market Size and Forecast
09. Geographical Segmentation
09.1 Global Rum Market by Geographical Segmentation 2014
09.2 Rum Market in APAC
09.2.1 Market Size and Forecast
09.3 Rum Market in North America
09.3.1 Market Size and Forecast
09.4 Rum Market in RoW
09.4.1 Market Size and Forecast
10. Key Leading Countries
10.1 India
10.2 US
10.3 Philippines
11. Buying Criteria
12. Market Growth Drivers
13. Drivers and their Impact
14. Market Challenges
15. Impact of Drivers and Challenges
16. Market Trends
17. Trends and their Impact
18. Vendor Landscape
18.1 Competitive Scenario
18.2 Market Share Analysis 2014
18.3 Other Prominent Vendors
19. Key Vendor Analysis
19.1 Bacardi
19.1.1 Key Facts
19.1.2 Business Overview
19.1.3 Product Segmentation
19.1.4 Business Strategy
19.1.5 Recent Developments
19.1.6 SWOT Analysis
19.2 Diageo
19.2.1 Key Facts
19.2.2 Business Overview
19.2.3 Business Segmentation
19.2.4 Business Segmentation by Revenue 2012 and 2013
19.2.5 Geographical Segmentation by Revenue 2013
19.2.6 Business Strategy
19.2.7 Recent Developments
19.2.8 SWOT Analysis
19.3 Pernod Ricard
19.3.1 Key Facts
19.3.2 Business Overview
19.3.3 Business Segmentation
19.3.4 Geographical Segmentation by Revenue 2013
19.3.5 Business Strategy
19.3.6 Recent Developments
19.3.7 SWOT Analysis
19.4 Tanduay
19.4.1 Key Facts
19.4.2 Business Overview
19.4.3 Brands
19.4.4 SWOT Analysis
20. Other Reports in this Series
List of Exhibits
Exhibit 1: Market Research Methodology
Exhibit 2: Global Economic Scenario 2008-2013
Exhibit 3: Some Major Countries and their Economic Status 2013
Exhibit 4: Macroeconomic Factors of Major Countries 2013
Exhibit 5: Overview of Global Rum Market
Exhibit 6: Global Rum Market 2014-2019 (million liters)
Exhibit 7: Comparative Analysis of Global Spirits Market and Global Rum Market 2014 (in million liters)
Exhibit 8: Segmentation of Global Rum Market by Product 2014 and 2019
Exhibit 9: Global Non-Premium Rum Market 2014-2019 (million liters)
Exhibit 10: Global Premium Rum Market 2014-2019 (million liters)
Exhibit 11: Global Rum Market by Geographical Segmentation 2014
Exhibit 12: Segmentation of Global Rum Market 2014-2019
Exhibit 13: Rum Market in APAC 2014-2019 (million liters)
Exhibit 14: Rum Market in North America 2014-2019 (million liters)
Exhibit 15: Rum Market in RoW 2014-2019 (million liters)
Exhibit 16: Sale of Leading Rum Brands in US 2014
Exhibit 17: Bacardi: Product Segmentation
Exhibit 18: Diageo: Business Segmentation 2013
Exhibit 19: Diageo: Business Segmentation by Revenue 2012 and 2013 (US$ billion)
Exhibit 20: Diageo: Geographical Segmentation by Revenue 2013
Exhibit 21: Pernod Ricard: Business Segmentation
Exhibit 22: Pernod Ricard: Geographical Segmentation by Revenue 2013
Exhibit 23: Tanduay Distillers: Brands
