About Search Analytics
Search analytics is the practice of searching for data to examine interactions between content during searches, web searchers, and search engines. The analysis and collection of data during searches can be used in search engine optimization and search engine marketing to increase the visibility of websites in search engine result pages. Search analytics benefits webmasters and website owners by improving the performance of their websites on search engines such as Google, Bing, and Yahoo. Search analytics includes keyword monitoring, advertisement history statistics, search trends, and website comparison.
Technavio’s analysts forecast the global search and content analytics market to grow at a CAGR of 22.25% during the period 2016-2020.
Covered in this report
The report covers the present scenario and the growth prospects of the global search and content analytics market for 2016-2020. To calculate the market size, the report considers the revenue generated from the sales of search and content analytics solutions.
The market is divided into the following segments based on geography:
• Americas
• APAC
• EMEA
Technavio's report, Global Search and Content Analytics Market 2016-2020, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market landscape and its growth prospects over the coming years. The report also includes a discussion of the key vendors operating in this market.
Key vendors
• Google
• HP
• IBM
• Microsoft
• SAS Institute
Other prominent vendors
• EMC
• OpenText
• Oracle
• Teradata
• Hyland Software
• Newgen Software
• Lexmark
• Alfresco
• Everteam
• Xerox
Market driver
• Increase in adoption of search and content analytics in industries
• For a full, detailed list, view our report
Market challenge
• Difficulty in data validation
• For a full, detailed list, view our report
Market trend
• Growing demand for predictive analytics
• For a full, detailed list, view our report
Key questions answered in this report
• What will the market size be in 2020 and what will the growth rate be?
• What are the key market trends?
• What is driving this market?
• What are the challenges to market growth?
• Who are the key vendors in this market space?
• What are the market opportunities and threats faced by the key vendors?
• What are the strengths and weaknesses of the key vendors?
You can request one free hour of our analyst’s time when you purchase this market report. Details are provided within the report.
PART 01: Executive summary
• Highlights
PART 02: Scope of the report
• Market overview
• Geographical information
• Vendor selection
• Summation errors
• Currency exchange rates
• Target audience
• Recommended reading
PART 03: Market research methodology
• Research methodology
• Economic indicators
PART 04: Introduction
• Key market highlights
PART 05: Market landscape
• Market overview
• Market size and forecast
PART 06: Market segmentation by end-user
• Global search and content analytics market by end-user
• Retail
• BFSI
• Education
• Healthcare
• Others
PART 07: Geographical segmentation
• Global search and content analytics market by geography
• Search engines market by country
• Americas
• EMEA
• APAC
PART 08: Market drivers
• Increase in adoption of search and content analytics in industries
• Increasing volume of data
• Use of social media data for content analysis
PART 09: Impact of drivers
PART 10: Market challenges
• Difficulty in data validation
• Presence of open-source content analytics vendors
• Excess of irrelevant information
PART 11: Impact of drivers and challenges
PART 12: Market trends
• Growing demand for predictive analytics
• Increased internet connectivity
PART 13: Five forces model
PART 14: Vendor landscape
• Major vendors
• Top-vendor offerings
PART 15: Key vendor analysis
• Vendor profiles
PART 16: Prominent vendors
PART 17: Appendix
• List of abbreviations
PART 18: Explore Technavio
List of Exhibits
Exhibit 01: Major countries covered in market analysis
Exhibit 02: Currency exchange rates 2013-2015
Exhibit 03: Need for content analytics
Exhibit 04: Working flow of content analytics
Exhibit 05: Phases of search and content analysis
Exhibit 06: Benefits of content analytics
Exhibit 07: Global search and content analytics market 2015-2020 ($ billions)
Exhibit 08: Global search and content analytics market by end-user 2015 and 2020 (% share)
Exhibit 09: Global search and content analytics market in retail industry 2015 and 2020 ($ billions)
Exhibit 10: Global search and content analytics market in BFSI industry 2015 and 2020 ($ billions)
Exhibit 11: Global search and content analytics market in education industry 2015 and 2020 ($ billions)
Exhibit 12: Global search and content analytics market in healthcare industry 2015 and 2020 ($ billions)
Exhibit 13: Global search and content analytics market in other industries 2015 and 2020 ($ billions)
Exhibit 14: IT spending by Brazil, Mexico, Argentina, and Chile 2014 and 2015 ($ billions)
Exhibit 15: Monthly average revenue per user in North America 2014-2019 ($)
Exhibit 16: Global search and content analytics market by geography 2015 and 2020
Exhibit 17: Global search and content analytics market by geography 2015-2020 ($ billions)
Exhibit 18: Search engine market by country 2015 (% share)
Exhibit 19: Search and content analytics market in Americas 2015-2020 ($ billions)
Exhibit 20: Mobile phone users in South America 2014-2020 (in millions)
Exhibit 21: Search and content analytics market in EMEA 2015-2020 ($ billions)
Exhibit 22: Search and content analytics market in APAC 2015-2020 ($ billions)
Exhibit 23: Benefits of search and content analytics in different industries
Exhibit 24: Global data generation forecast 2015-2020 (in zettabytes)
Exhibit 25: Facebook updates by social media users 2015 (% share)
Exhibit 26: Impact of drivers
Exhibit 27: Big data growth in volume 2015-2020 (exabytes)
Exhibit 28: Impact of drivers and challenges
Exhibit 29: Global predictive analytics market 2015-2020 ($ billions)
Exhibit 30: Internet penetration by region in June 2016
Exhibit 31: Five forces model
Exhibit 32: Vendors in global search and content analytics market
Exhibit 33: Products offerings
Exhibit 34: Google: Company information
Exhibit 35: Google: Products and their features
Exhibit 36: HP: Company information
Exhibit 37: HP: Products and their features
Exhibit 38: IBM: Company information
Exhibit 39: IBM: Products and their features
Exhibit 40: Microsoft: Company information
Exhibit 41: Microsoft: analytics services
Exhibit 42: Microsoft: Microsoft Azure data services
Exhibit 43: SAS: Company information
Exhibit 44: SAS: product categories and description
Exhibit 45: SAS: products and features
Exhibit 46: Prominent vendors
