About Social Commerce
Social commerce refers to the buying and selling activities through social media. Social media platforms enable purchase and include highly-curated e-commerce websites. Traditional in-store retailing is popular across the world. However, social commerce has gained considerable traction in the last few years. The global social commerce market is competitive and puts high barriers for new entrants.
Technavio’s analysts forecast the global social commerce market to grow at a CAGR of 33.91% during the period 2017-2021.
Covered in this report
The report covers the present scenario and the growth prospects of the global social commerce market for 2017-2021. To calculate the market size, the report considers sales through desktops, mobiles, and other electronic devices.
The market is divided into the following segments based on geography:
• Americas
• APAC
• EMEA
Technavio's report, Global Social Commerce Market 2017-2021, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market landscape and its growth prospects over the coming years. The report also includes a discussion of the key vendors operating in this market.
Key vendors
• Facebook
• Pinterest
• Tencent
• Twitter
• Weibo
Other prominent vendors
• Alibaba
• Etsy
• Fab
• iQIYI
• LinkedIn
• PayPal
• Qwiqq
• Qzone
• Reddit
• Renren
• Tumblr
• Yahoo!
Market driver
• Increasing use of social media advertising
• For a full, detailed list, view our report
Market challenge
• Efforts required for customer engagement and retention
• For a full, detailed list, view our report
Market trend
• Technological advances in social media
• For a full, detailed list, view our report
Key questions answered in this report
• What will the market size be in 2021 and what will the growth rate be?
• What are the key market trends?
• What is driving this market?
• What are the challenges to market growth?
• Who are the key vendors in this market space?
• What are the market opportunities and threats faced by the key vendors?
• What are the strengths and weaknesses of the key vendors?
You can request one free hour of our analyst’s time when you purchase this market report. Details are provided within the report.
Table Of Contents
PART 01: Executive summary
PART 02: Scope of the report
PART 03: Research Methodology
PART 04: Introduction
• Market outline
PART 05: Market landscape
• Market overview
• Market size and forecast
• Five forces analysis
PART 06: Market segmentation by device
• Global social commerce market by device
• Global social commerce market by laptops and PCs
• Global social commerce market by mobiles
• Global social commerce market by tablets
• Global social commerce market by e-readers
• Global social commerce market by internet-enabled TVs
• Global social commerce market by others
PART 07: Geographical segmentation
• Global social commerce market by geography
• Social commerce market in Americas
• Social commerce market in APAC
• Social commerce market in EMEA
PART 08: Key leading countries
• Social commerce market in China
• Social commerce market in US
PART 09: Decision framework
PART 10: Drivers and challenges
• Market drivers
• Market challenges
PART 11: Market trends
• Vendors switching from websites to mobile-only apps
• Technological advances in social media
• Increased adoption of RTB
• Emergence of cross-device marketing techniques
• Introduction of direct payment options
PART 12: Vendor landscape
• Competitive scenario
• Key vendor analysis
• Other prominent vendors
PART 13: Appendix
• List of abbreviations
List of Exhibits
Exhibit 01: Global social commerce market
Exhibit 02: Global social commerce market 2016-2021 ($ billions)
Exhibit 03: Five forces analysis
Exhibit 04: Global social commerce market by device 2016-2021 (% share of revenue)
Exhibit 05: Global social commerce market by laptops and PCs 2016-2021 ($ billions)
Exhibit 06: Global social commerce market by mobiles 2016-2021 ($ billions)
Exhibit 07: Global social commerce market by tablets 2016-2021 ($ billions)
Exhibit 08: Global social commerce market by e-readers 2016-2021 ($ billions)
Exhibit 09: Global social commerce market by internet-enabled TVs 2016-2021 ($ billions)
Exhibit 10: Global social commerce market by others 2016-2021 ($ billions)
Exhibit 11: Global social commerce market share by geography 2016-2021 (% share of revenue)
Exhibit 12: Social commerce market in Americas 2016-2021 ($ billions)
Exhibit 13: Social commerce market in APAC 2016-2021 ($ billions)
Exhibit 14: Social commerce market in EMEA 2016-2021 ($ billions)
Exhibit 15: Key leading countries
Exhibit 16: Social commerce market in China 2016-2021 ($ billions)
Exhibit 17: Social commerce market in US 2016-2021 ($ billions)
Exhibit 18: Number of social media users in 2016 (active monthly users)
Exhibit 19: Facebook: Business segmentation by revenue 2016 (% share of revenue)
Exhibit 20: Facebook: Geographical segmentation by revenue 2016 (% share of revenue)
Exhibit 21: Twitter: Business segmentation by revenue 2016 (% share of revenue)
Exhibit 22: Weibo: Business segmentation by revenue 2016 (% share of revenue)
Exhibit 23: Other prominent vendors
