Summary
The Global Tradeshow Update is Canadean's look back at ISM 2013. The update provides an overview of the event, reports the opinions of exhibitors and organizers on the key issues affecting the sector, and also provides a Summary of major products and innovations from the tradeshow.
Synopsis
- Get the highlights from this year's ISM.
- Drive product ideation or track emerging trends by studying the key innovations from the tradeshow.
- Gain an insight into the mood of the industry through the opinion of key players.
Reasons To Buy
- What is the ISM?
- What were the highlights of this year's show?
- What were the major new product and innovation trends to emerge from the ISM that I should be aware of?
Key Highlights
ISM 2013 saw beautifully presented chocolates, as well as interesting new taste combinations. Other innovations included POPZ Microwave Popcorn with Wasabi Flavor, new in Germany, which is said to have the "exotic spiciness of the pungent Japanese condiment" and promises a brand new popcorn experience.
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