ABSTRACT
About TV
The global TV market has observed a shift from bulky CRT TVs to flat panel LCD and OLED TVs over the past decade. Consumer are preferring large-screen TVs as they have become a status symbol nowadays. It is expected that TVs with display size ranging between 50 and 59 inch will have the fastest adoption rate during the forecast period. This is because larger screens provide better viewing experience and customers prefer them for aesthetics. However, the changing consumer preferences for screen sizes and technology lead to the imbalance in demand and supply of display panels and driver integrated circuits (ICs), which poses a challenge to manufacturers. The under capacity or overcapacity by electronic device manufacturers leads to fluctuations in demand for semiconductor components, which leads to increased inventory thus affecting an overall revenue of the market.
Technavio’s analysts forecast the global TV market to grow at a CAGR of 9.62% during the period 2017-2021.
Covered in this report
The report covers the present scenario and the growth prospects of the global TV market for 2017-2021. To calculate the market size, the report discusses the primary market growth drivers, challenges faced by vendors and the market as a whole and provides an overview of the key trends emerging in the market.
The market is divided into the following segments based on geography:
• Americas
• APAC
• EMEA
Technavio's report, Global TV Market 2017-2021, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market landscape and its growth prospects over the coming years. The report also includes a discussion of the key vendors operating in this market.
Key vendors
• Hisense
• LG Electronics
• Panasonic
• Samsung Electronics
• Sony
Other prominent vendors
• Funai Electric
• Haier
• Koninklijke Philips
• Konka
• Micromax Informatics
• Onida Electronics
• Mitashi
• Sansui Electric
• Seiki Digital
• Sharp
• Sichuan Changhong Electric
• Skyworth Digital
• TCL
• Toshiba
• Videocon
• Xiaomi
• VIZIO
• Westinghouse Digital
Market driver
• Growing popularity of 3D programming and VoD contents.
• For a full, detailed list, view our report
Market challenge
• Discrepancy in demand-supply ratio of LCD panels.
• For a full, detailed list, view our report
Market trend
• Growing number of Chinese players.
• For a full, detailed list, view our report
Key questions answered in this report
• What will the market size be in 2021 and what will the growth rate be?
• What are the key market trends?
• What is driving this market?
• What are the challenges to market growth?
• Who are the key vendors in this market space?
• What are the market opportunities and threats faced by the key vendors?
• What are the strengths and weaknesses of the key vendors?
You can request one free hour of our analyst’s time when you purchase this market report. Details are provided within the report.
Table of Contents
PART 01: Executive summary
PART 02: Scope of the report
PART 03: Research Methodology
PART 04: Introduction
• Key market highlights
PART 05: Market landscape
• Market overview
• Global TV market
PART 06: Market segmentation by technology
• Global TV market by technology
• Global TV market by HD TVs
• Global TV market by UHD TVs
PART 07: Market segmentation by resolution
• Global TV market by resolution
• Global TV market by LCD TVs
• Global TV market by OLED TVs
PART 08: Market segmentation by type
• Global TV market by type
• Global TV market by 2D TVs
• Global TV market by 3D TVs
PART 09: Market segmentation by display size
• Global TV market by display size
PART 10: Buying criteria
• Buying criteria for TVs
PART 11: Geographical segmentation
• Global TV market by geography
• TV market in APAC
• TV market in Americas
• TV market in EMEA
PART 12: Key leading countries
• Leading countries in the global TV market
PART 13: Decision framework
PART 14: Drivers and challenges
• Market drivers
• Impact of drivers on key customer segments
• Market challenges
• Impact of challenges on key customer segments
PART 15: Market trends
• Growing number of Chinese players
• Increasing demand for curved OLEDs
• Emergence of 3D UHD TVs
PART 16: Vendor landscape
• Competitive scenario
• Key leading vendors
• Other prominent vendors
PART 17: Appendix
• List of abbreviations
List of Exhibits
Exhibit 01: Global TV market overview
Exhibit 02: Global TV market 2016-2021 ($ billions)
Exhibit 03: Global TV market 2016-2021 (units in millions)
Exhibit 04: Five forces analysis
Exhibit 05: Global TV market by technology 2016-2021 (% revenue)
Exhibit 06: Global TV market by HD TVs 2016-2021 ($ billions)
Exhibit 07: Global TV market by HD TVs 2016-2021 (units in millions)
Exhibit 08: Global TV market by UHD TVs 2016-2021 ($ billions)
Exhibit 09: Global TV market by UHD TVs 2016-2021 (units in millions)
Exhibit 10: Global TV market by resolution 2016-2021 (% revenue)
Exhibit 11: Global TV market by LCD TVs 2016-2021 ($ billions)
Exhibit 12: Global TV market by LCD TVs 2016-2021 (units in millions)
Exhibit 13: Global TV market by OLED TVs 2016-2021 ($ billions)
Exhibit 14: Global TV market by OLED TVs 2016-2021 (units in millions)
Exhibit 15: Global TV market by type 2016-2021 (% revenue)
Exhibit 16: Global TV market by 2D TVs 2016-2021 ($ billions)
Exhibit 17: Global TV market by 2D TVs 2016-2021 (units in millions)
Exhibit 18: Global TV market by 3D TVs 2016-2021 ($ billions)
Exhibit 19: Global TV market by 3D TVs 2016-2021 (units in millions)
Exhibit 20: Global TV market by display size 2016 (% share)
Exhibit 21: Global TV market by display size 2016 ($ billions)
Exhibit 22: Buying criteria for TVs
Exhibit 23: Global TV market by geography 2016-2021 (% revenue)
Exhibit 24: Global TV market: Revenue comparison by geography 2016-2021 ($ billions)
Exhibit 25: Global TV market: CAGR comparison by geography 2016-2021 (% revenue)
Exhibit 26: TV market in APAC 2016-2021 ($ billions)
Exhibit 27: TV market in APAC 2016-2021 (units in millions)
Exhibit 28: TV market in Americas 2016-2021 ($ billions)
Exhibit 29: TV market in Americas 2016-2021 (units in millions)
Exhibit 30: TV market in EMEA 2016-2021 ($ billions)
Exhibit 31: TV market in EMEA 2016-2021 (units in millions)
Exhibit 32: TV market in China 2016-2021 ($ billions)
Exhibit 33: TV market in US 2016-2021 ($ billions)
Exhibit 34: Technological evolution of TVs
Exhibit 35: Impact of drivers
Exhibit 36: Impact of challenges
Exhibit 37: Global TV market: Share of key leading vendors 2016 (% of unit shipment)
Exhibit 38: Hisense: Business segmentation
Exhibit 39: LG Electronics: Business segmentation
Exhibit 40: Panasonic: Business segmentation
Exhibit 41: Samsung Electronics: Business segmentation
Exhibit 42: Sony: Business segmentation
Exhibit 43: Other prominent vendors
