An overview of the whiskey market
In 2015, the global whiskey market was the third largest segment and also the fastest growing segment in the global spirits market and is expected to register a CAGR of more than 5% between 2016 and 2020. The demand for premium whiskey is on the rise, especially in major markets such as the UK and the US, and is one of the key drivers of the global whiskey market. Balblair Highland Single Malt Scotch Whisky 1999, Hudson Baby Bourbon Whiskey, and Suntory Yamazaki Distiller Reserve Single Malt Whisky are some of the famous brands of premium whiskey.
The growing popularity and demand for Irish whiskey and American bourbon is another major trend driving the growth of the whiskey market globally. Irish whiskey and the American whiskey is projected to grow at a CAGR of more than 8% and 7%, respectively during the forecast period.
Product segmentation and analysis of the global whiskey market
Scotch whisky
US whiskey
Canadian whisky
Irish whiskey
Other whiskey (Indian whiskey, national whiskey, Spanish whiskey, and Japanese whiskey)
In 2015, the whiskey market was dominated by the other whiskey segment, accounting for almost 56% of the market share. The growth of this segment is mainly attributed to the high demand of the Indian whiskey, which is one of the most consumed alcoholic beverages in the world. However, the growth of the other whiskey segment is projected to slow down a tad in the next five years.
Segmentation and analysis of the global whiskey market by distribution channel
Supermarkets/hypermarkets
On-trade
Specialist retailers
Online
Convenience stores
In 2015, the market was dominated by the supermarkets/hypermarkets, accounting for more than 35% of the market in terms of volume. For instance, supermarkets and hypermarkets are set to grow at an annual growth rate of approximately 12% in Qatar. In ASEAN countries, the penetration of modern retail chains has increased from 11%-38% in 2009 to 16%-45% in 2014.
Competitive landscape and key vendors
The growing popularity of whiskey among all age groups is motivating vendors to usher in new flavors and varieties in the competitive Alcohol industry, which in turn acts as a challenge to the established premium brands. Many new whiskey brands are emerging from across the world such as Japan, Croatia, Spain, Sweden, Taiwan, Romania, New Zealand, and China, thereby intensifying the competition in the market.
The leading vendors in the market are -
ABD Distillers
Beam Suntory
Brown-Forman
Diageo
Pernod Ricard
The other prominent vendors of the market include Asahi Breweries, Bacardi, Constellation Spirits, Distell Group, Gruppo Campari, Heaven Hill Distilleries, Highwood Distilleries, John Distilleries, Radico Khaitan, Shiva Distilleries, Tilak Nagar Industries, and United Spirits.
Key questions answered in the report
What will the market size and the growth rate be in 2020?
What are the key factors driving the global whiskey market?
What are the key market trends impacting the growth of the global whiskey market?
What are the challenges to market growth?
Who are the key vendors in the global whiskey market?
What are the market opportunities and threats faced by the vendors in the global whiskey market?
Trending factors influencing the market shares of APAC, the Americas, and EMEA?
What are the key outcomes of the five forces analysis on the global whiskey market?
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Table of Contents
PART 01: Executive summary
Highlights
PART 02: Scope of the report
Market overview
Top-vendor offerings
PART 03: Market research methodology
Research methodology
Economic indicators
PART 04: Introduction
Key market highlights
PART 05: Market landscape
Market overview
Global spirits market
Global whiskey market
Five forces analysis
PART 06: Market segmentation by product
Market overview
Global Scotch whisky market
Global US whiskey market
Global Canadian whiskey market
Global Irish whiskey market
Global other whiskey market
PART 07: Market segmentation by distribution channel
PART 08: Geographical segmentation
Whiskey market in APAC
Whiskey market in Americas
Whiskey market in EMEA
PART 09: Key leading countries
India
US
France
Japan
UK
PART 10: Market drivers
PART 11: Impact of drivers
PART 12: Market challenges
PART 13: Impact of drivers and challenges
PART 14: Market trends
PART 15: Vendor landscape
Competitive scenario
Other prominent vendors
PART 16: Key vendor analysis
ABD
Beam Suntory
Brown-Forman
Diageo
Pernod Ricard
PART 17: Appendix
List of abbreviations
PART 18: Explore Technavio
List of Exhibits
Exhibit 01: Product offerings
Exhibit 02: Whiskey production process
Exhibit 03: Overview of global whiskey market 2015
Exhibit 04: Global spirits market by volume 2015-2020 (billions of liters)
Exhibit 05: Global whiskey market by revenue 2015-2020 ($ billions)
Exhibit 06: Global whiskey market by volume 2015-2020 (billions of liters)
Exhibit 07: Five forces analysis
Exhibit 08: Global whiskey market by type
Exhibit 09: Whiskey types by volume 2015-2020
Exhibit 10: Global Scotch whisky market by volume 2015-2020 (billions of liters)
Exhibit 11: Global US whiskey market by volume 2015-2020 (millions of liters)
Exhibit 12: Global Canadian whiskey market by volume 2015-2020 (millions of liters)
Exhibit 13: Global Irish whiskey market by volume 2015-2020 (millions of liters)
Exhibit 14: Global other whiskey market by volume 2015-2020 (billions of liters)
Exhibit 15: Global whiskey market by distribution channel 2015
Exhibit 16: World Internet users by region 2015 (millions of users)
Exhibit 17: Number of convenience stores 2014 and 2015
Exhibit 18: Global whiskey market by geography 2015-2020
Exhibit 19: Global whiskey market: CAGR by geography 2016-2020
Exhibit 20: Whiskey market in APAC by volume 2015-2020 (billions of liters)
Exhibit 21: Whiskey market in Americas by volume 2015-2020 (millions of liters)
Exhibit 22: Whiskey market in EMEA by volume 2015-2020 (millions of liters)
Exhibit 23: Key leading countries
Exhibit 24: Overview of key leading countries
Exhibit 25: Whiskey market in India by volume 2015-2020 (billions of liters)
Exhibit 26: Whiskey market in US by volume 2015-2020 (millions of liters)
Exhibit 27: Whiskey market in France by volume 2015-2020 (millions of liters)
Exhibit 28: Whiskey market in Japan by volume 2015-2020 (millions of liters)
Exhibit 29: Whiskey market in UK by volume 2015-2020 (millions of liters)
Exhibit 30: India and China: Disposable income 2011-2014 ($)
Exhibit 31: Impact of drivers
Exhibit 32: Impact of drivers and challenges
Exhibit 33: Companies' RTD Scotch whisky segments
Exhibit 34: Scotch whisky: Market share analysis 2015
Exhibit 35: US whiskey: Market share analysis 2015
Exhibit 36: Canadian whiskey: Market share analysis 2015
Exhibit 37: Irish whiskey: Market share analysis 2015
Exhibit 38: Other whiskey: Market share analysis 2015
Exhibit 39: ABD: Product segmentation
Exhibit 40: Beam Suntory: Product segmentation 2013
Exhibit 41: Brown-Forman: Product segmentation by revenue 2015
Exhibit 42: Brown-Forman: Geographical segmentation by revenue 2015
Exhibit 43: Diageo: Business segmentation 2014
