Green energy is the energy produced by renewable energy sources. The energy produced is clean and does not cause any type of environmental hazards.
Using green energy technologies, environment can be maintained at safe conditions. Government regulations can be complied with green technology solutions. The research details the market dynamics with the purpose of conveying market potential to businesses.
The market is driven by need for energy related security and environmental concerns. Market faces limitations due to higher installation costs. Market possesses opportunities of growth in future due to comparatively lesser penetration in developing countries.
Green Energy Market by Type
Based on type, market is classified into solar energy, wind energy, hydroelectric power, biofuels and others. Solar energy is further classified according to inverter types such as micro inverter, central inverter and string inverter. Hydroelectric power dominates the market due to higher capacity. However, solar energy segment is expected to drive the market in future due to falling cost of related equipment and increasing efficiency.
Green Energy Market by End-User
According to end-users, market is categorized into residential, industrial and commercial. At present, both segments are competent. Over the period, provider hosting is expected to drive the market growth due to its cost efficiency. Residential end-user segment is expected to continue growing rapidly even in future. Commercial end-user applications are also expected to increase due to government regulations.
Green Energy Market by Geography
Geographically, market is segmented into regions such as North America, Europe, Asia-Pacific, Middle East & Africa and Rest of the World (RoW). North American region leads the market due to higher adoption of wind, geothermal and hydroelectric energy. Asia-Pacific would gain momentum due to technological developments.
To penetrate into the green energy market, companies are adopting partnership strategies. For instance, Suzlon Energy Ltd. is forming partnerships with various entities in order to expand market reach. The market is dominated by industry giants such as GE Energy, ABB Ltd., Nordex SE, Suzlon Energy Ltd., Enercon GmbH, Kyocera Solar Inc., US Geothermal Inc., Calpine Corporation, JA Solar Holdings Co. Ltd. and Altera Power Corporation.
High Level Analysis
The report presents detailed analysis of the market using Porter’s five forces model. Degree of bargaining power of consumers is expected to be moderate due to competition among industry leaders, in spite of having high cost of installation. Degree of bargaining power of suppliers is expected to be moderate as many infrastructure vendors are present in market. Threat of new entrants is low as business needs high capital investment and current players have gained very strong brand value in the market.
The global green energy market is classified according to types, end-users and geographies.
Market by Type
Market by End-Users
Market by Geographies