Synopsis
Grocery Retailing and Consumer Trends in the US is the result of Canadean’s extensive online consumer survey and industry research program. The report is data-driven and provides a uniquely deep and rich array of data analysis on the US grocery market. The unique benefits of this integrated consumer survey and market data methodology mean that the report not only provides detailed value and volume data, but also private label coverage and data on the key consumer trends affecting the market. NB: retailer data refers to off-trade drinks only, but total market, and drinks market, sizes include on-trade drinks sales.
Scope
The report profiles 146 product categories across Alcoholic Drinks, Beverages, Food, and Health & Beauty in the US, with value and volume data.
Data highlights Private Label penetration rates in 146 categories tracked by the survey and drivers of consumption choices.
Leading total grocery retailer volume shares for all 146 categories.
The value of the total market each trend accounts for, showing the size of the prize for products able to hit specific consumer needs and desires. Strategically this helps to know what the main consumer trends are and therefore to update stocking policies accordingly.
Summary
Why was the report written?
Marketers in the US grocery market face changing consumption patterns as a result of demographic changes, uncertain economic conditions and evolving technology. This makes it essential to not only understand the current state of the market, but to also quantify the impact of consumer trends, providing a spotlight on what consumption decisions are being made and why.This report solves these problems by providing integrated survey-based data for Alcoholic Drinks, Beverages, Food, and Health & Beauty products which show value and volume retail sales data, relative brand and private label shares, retailer shares by product category (volume data), the value of different consumer groups, and quantifies the amount of the total market directly influenced consumer trends.
What are the key drivers behind recent market changes?
The effects of a weak global economy and the following recovery have led consumers to closely examine their choice of retailer and products purchased. While country by country the effects have varied, no grocery retail market has been left totally untouched, creating a need to understand exactly who the end consumer audience is and what their main motivations are.
What makes this report unique and essential to read?
The report provides valuable, hard to get, consumer-survey based data (integrated with industry research) on the grocery market in the US. It provides value and volume data for 146 product categories, Private Label penetration rates by category, and the value of the market directly influenced by Consumer Trends (which affects consumption choices).For two types of Private Label purchasers, trends affecting the reasons to purchase private labels are also shown. As the report focuses on end-consumers and not in-store shoppers, it provides a different perspective compared to other types of data, helping retailers to identify which consumer groups they want to compete for in the future.
Reasons To Buy
The Food sector in the US is dominated by the top 2 retailers who hold more than 40% share. The Beer category in Alcoholic drinks market has the least level of consolidation among retailers, while the Hot Beverages market is highly consolidated.
Private labels have a reasonably decent share in the total Food markets accounting for more than one-tenth of the volume share. Conversely, in the Alcoholic drinks markets branded products leave very little scope for private labels. Therefore, in various Food categories like baked goods, milk and fish & seafood, Private label is squeezing the weaker brands in the market.
According to survey results, both Regular and Occasional Private label consumers quoted that the most important driving factor influencing their consumption patterns is ‘Better Value for Money’. This implies that private label is more about price than anything else.
1 Introduction
1.1 What is this Report About?
1.2 Scope
1.3 Methodology
1.3.1 Introduction
1.3.2 Large scale, international, program of online consumer surveys
1.3.3 Nationally Representative results (age, gender)
1.3.4 Parents answered on their children's behalf
1.3.5 Legal Drinking Age exclusions for alcoholic drinks categories
1.3.6 Integrated with industry calling and secondary research
1.4 Definitions
1.4.1 Consumer Trends and Reasons for Retailer Choice
1.4.2 Consumer Groups and Legal Drinking Age Consumption (for Alcoholic Drinks coverage)
1.4.3 End Consumers
1.4.4 Volume Units and Aggregations
1.4.5 Population Profiles (for interpretation of tables and charts)
2 CPG Retail Sales Analysis
2.1 Overview
2.1.1 Total CPG Value Sales by Market
2.2 Value Analysis
2.2.1 Alcoholic Drinks
2.2.2 Beverages
2.2.3 Food
2.2.4 Health & Beauty
2.3 Volume Analysis
2.3.1 Alcoholic Drinks
2.3.2 Beverages
2.3.3 Food
2.3.4 Health & Beauty
3 Brand vs. Private Label Dynamics in CPG Retailing
3.1 Brand vs. Private Label Volume Share Analysis
3.1.1 Total Volumes for Alcoholic Drinks
3.1.2 Total Volumes for Food
3.2 Drivers of Brand & Private Label Choices
3.2.1 Regular and Occasional Private Label Consumers - Trends Driving Consumption Choices
3.2.2 Regular Private Label Consumers - Trends Driving Consumption Choices by Sector
3.2.3 Overall Regular Private Label Consumer Profiles
3.2.4 Regular Private Label Consumer Profiles for Alcoholic Drinks
3.2.5 Regular Private Label Consumer Profiles for Beverages
3.2.6 Regular Private Label Consumer Profiles for Food
3.2.7 Regular Private Label Consumer Profiles for Health & Beauty
3.3 Brand vs Private Label Volume Share by Category
3.3.1 Alcoholic Drinks
3.3.2 Beverages
3.3.3 Food
3.3.4 Health & Beauty
4 Retailer Share
4.1 Retailer Volume Share by Market
4.1.1 Total Volumes for Alcoholic Drinks, Top Alcoholic Drinks Retailers, 2011
4.1.2 Total Volumes for Food, Top Food Retailers, 2011
4.2 Leading Retailers Volume Share by Category
4.2.1 Alcoholic Drinks
4.2.2 Beverages
4.2.3 Food
4.2.4 Health & Beauty
5 The Impact Of Consumer Trends in Grocery Markets
5.1 Grocery Consumer Analysis: Share by Target Group
5.1.1 Value Share by Age
5.1.2 Value Share by Gender
5.1.3 Value Share by Urban and Rural Dwellers
5.1.4 Value Share by Education Level
5.1.5 Value Share by Wealth Group
5.1.6 Value Share by Busy Lives
5.2 Grocery Market Value & Behavioral Trends
5.2.1 Impact of Behavioral Trends in Grocery
5.2.2 Impact of Behavioral Trends in Alcoholic Drinks
5.2.3 Impact of Behavioral Trends in Beverages
5.2.4 Impact of Behavioral Trends in Food
5.2.5 Impact of Behavioral Trends in Health & Beauty
6 Appendix
6.1 About Canadean
6.2 Disclaimer
List Of Table
Table 1: Food Volume Units
Table 2: Alcoholic Drinks Volume Units
Table 3: Non-Alcoholic Drinks Volume Units
Table 4: Personal Care Volume Units
Table 5: United States Survey Respondent Profile (weighted), 2011
Table 6: United States: Consumer Packaged Goods Market Value (US$ million), 2011
Table 7: United States: Beer, Cider & Pre-mixed Spirits Market Value (US$ million), 2011
Table 8: United States: Spirits Market Value (US$ million), 2011
Table 9: United States: Wine Market Value (US$ million), 2011
Table 10: United States: Hot Drinks Market Value (US$ million), 2011
Table 11: United States: Soft Drinks Market Value (US$ million), 2011
Table 12: United States: Bakery & Cereals Market Value (US$ million), 2011
Table 13: United States: Chilled & Deli Foods Market Value (US$ million), 2011
Table 14: United States: Confectionery Market Value (US $ million), 2011
Table 15: United States: Dairy Market Value (US$ million), 2011
Table 16: United States: Fish & Seafood Market Value (US$ million), 2011
Table 17: United States: Ice Cream Market Value (US$ million), 2011
Table 18: United States: Meat Market Value (US$ million), 2011
Table 19: United States: Oils & Fats Market Value (US$ million), 2011
Table 20: United States: Pasta & Noodles Market Value (US$ million), 2011
Table 21: United States: Prepared Meals Market Value (US$ million), 2011
Table 22: United States: Savory Snacks Market Value (US$ million), 2011
Table 23: United States: Seasonings, Dressings & Sauces Market Value (US$ million), 2011
Table 24: United States: Soup Market Value (US$ million), 2011
Table 25: United States: Soy Products Market Value (US$ million), 2011
Table 26: United States: Syrups & Spreads Market Value (US$ million), 2011
Table 27: United States: Feminine Care Market Value (US$ million), 2011
Table 28: United States: Fragrances Market Value (US$ million), 2011
Table 29: United States: Haircare Market Value (US$ million), 2011
Table 30: United States: Make-up Market Value (US$ million), 2011
Table 31: United States: Men's Toiletries Market Value (US$ million), 2011
Table 32: United States: Oral Hygiene Market Value (US$ million), 2011
Table 33: United States: Personal Hygiene Market Value (US$ million), 2011
Table 34: United States: Skincare Market Value (US$ million), 2011
Table 35: United States: Suncare Market Value (US$ million), 2011
Table 36: United States: Beer, Cider & Pre-mixed Spirits Market Volume (Ltrs m), 2011
Table 37: United States: Spirits Market Volume (Ltrs m), 2011
Table 38: United States: Wine Market Volume (Ltrs m), 2011
Table 39: United States: Hot Drinks Market Volume (Kg m), 2011
Table 40: United States: Soft Drinks Market Volume (Ltrs m), 2011
Table 41: United States: Bakery & Cereals Market Volume (Kg m), 2011
Table 42: United States: Chilled & Deli Foods Market Volume (Kg m), 2011
Table 43: United States: Confectionery Market Volume (Kg m), 2011
Table 44: United States: Dairy Market Volume (Kg m), 2011
Table 45: United States: Fish & Seafood Market Volume (Kg m), 2011
Table 46: United States: Ice Cream Market Volume (Kg m), 2011
Table 47: United States: Meat Market Volume (Kg m), 2011
Table 48: United States: Oils & Fats Market Volume (Kg m), 2011
Table 49: United States: Pasta & Noodles Market Volume (Kg m), 2011
Table 50: United States: Prepared Meals Market Volume (Kg m), 2011
Table 51: United States: Savory Snacks Market Volume (Kg m), 2011
Table 52: United States: Seasonings, Dressings & Sauces Market Volume (Kg m), 2011
Table 53: United States: Soup Market Volume (Kg m), 2011
Table 54: United States: Soy Products Market Volume (Kg m), 2011
Table 55: United States: Syrups & Spreads Market Volume (Kg m), 2011
Table 56: United States: Feminine Care Market Volume (Ltrs m or Units m), 2011
Table 57: United States: Fragrances Market Volume (Ltrs m), 2011
Table 58: United States: Haircare Market Volume (Ltrs m or Units m), 2011
Table 59: United States: Make-up Market Volume (Kg m or Ltrs m), 2011
Table 60: United States: Men's Toiletries Market Volume (Ltrs m or Units m), 2011
Table 61: United States: Oral Hygiene Market Volume (Ltrs m or Units m), 2011
Table 62: United States: Personal Hygiene Market Volume (Kg m or Ltrs m), 2011
Table 63: United States: Skincare Market Volume (Ltrs m), 2011
Table 64: United States: Suncare Market Volume (Units m), 2011
Table 65: Survey-tracked Brand vs. Private Label Share of United States Alcoholic Drinks Volume , 2011
Table 66: Survey-tracked Brand vs. Private Label Share of United States Food Volume , 2011
Table 67: United States Survey Results: Trends which Drove the Consumption Choices of Regular Private Label Consumers (% citing trend), 2011
Table 68: United States Survey Results: Trends which Drove the Consumption Choices of Occasional Private Label Consumers (% citing trend), 2011
Table 69: United States Survey Results: Trends Driving Consumption Choices of Regular Private Label Consumers (% citing trend), 2011
Table 70: United States: Private Label Consumer Profiles by Age (%), for Consumer Packaged Goods, 2011
Table 71: United States: Private Label Consumer Profiles by Gender (%), for Consumer Packaged Goods, 2011
Table 72: United States: Private Label Consumer Profiles by Urban and Rural Dwellers (%), for Consumer Packaged Goods, 2011
Table 73: United States: Private Label Consumer Profiles by Education Level (%), for Consumer Packaged Goods, 2011
Table 74: United States: Private Label Consumer Profiles by Wealth Group (%), for Consumer Packaged Goods, 2011
Table 75: United States: Private Label Consumer Profiles by Busy Lives (%), for Consumer Packaged Goods, 2011
Table 76: United States: Regular Private Label Consumer Profiles by Age (%), for Alcoholic Drinks, 2011
Table 77: United States: Regular Private Label Consumer Profiles by Gender (%), for Alcoholic Drinks, 2011
Table 78: United States: Regular Private Label Consumer Profiles by Urban and Rural Dwellers (%), for Alcoholic Drinks, 2011
Table 79: United States: Regular Private Label Consumer Profiles by Education Level (%), for Alcoholic Drinks, 2011
Table 80: United States: Regular Private Label Consumer Profiles by Wealth Group (%), for Alcoholic Drinks, 2011
Table 81: United States: Regular Private Label Consumer Profiles by Busy Lives (%), for Alcoholic Drinks, 2011
Table 82: United States: Regular Private Label Consumer Profiles by Age (%), for Beverages, 2011
Table 83: United States: Regular Private Label Consumer Profiles by Gender (%), for Beverages, 2011
Table 84: United States: Regular Private Label Consumer Profiles by Urban and Rural Dwellers (%), for Beverages, 2011
Table 85: United States: Regular Private Label Consumer Profiles by Education Level (%), for Beverages, 2011
Table 86: United States: Regular Private Label Consumer Profiles by Wealth Group (%), for Beverages, 2011
Table 87: United States: Regular Private Label Consumer Profiles by Busy Lives (%), for Beverages, 2011
Table 88: United States: Regular Private Label Consumer Profiles by Age (%), for Food, 2011
Table 89: United States: Regular Private Label Consumer Profiles by Gender (%), for Food, 2011
Table 90: United States: Regular Private Label Consumer Profiles by Urban and Rural Dwellers (%), for Food, 2011
Table 91: United States: Regular Private Label Consumer Profiles by Education Level (%), for Food, 2011
Table 92: United States: Regular Private Label Consumer Profiles by Wealth Group (%), for Food, 2011
Table 93: United States: Regular Private Label Consumer Profiles by Busy Lives (%), for Food, 2011
Table 94: United States: Regular Private Label Consumer Profiles by Age (%), for Health & Beauty, 2011
Table 95: United States: Regular Private Label Consumer Profiles by Gender (%), for Health & Beauty, 2011
Table 96: United States: Regular Private Label Consumer Profiles by Urban and Rural Dwellers (%), for Health & Beauty, 2011
Table 97: United States: Regular Private Label Consumer Profiles by Education Level (%), for Health & Beauty, 2011
Table 98: United States: Regular Private Label Consumer Profiles by Wealth Group (%), for Health & Beauty, 2011
Table 99: United States: Regular Private Label Consumer Profiles by Busy Lives (%), for Health & Beauty, 2011
Table 100: United States: Survey-tracked Beer, Cider & Pre-mixed Spirits, Brand vs Private Label Volume Share (% & Ltrs m), 2011
Table 101: United States: Survey-tracked Spirits, Brand vs Private Label Volume Share (% & Ltrs m), 2011
Table 102: United States: Survey-tracked Wine, Brand vs Private Label Volume Share (% & Ltrs m), 2011
Table 103: United States: Survey-tracked Hot Drinks, Brand vs Private Label Volume Share (% & Kg m), 2011
Table 104: United States: Survey-tracked Soft Drinks, Brand vs Private Label Volume Share (% & Ltrs m), 2011
Table 105: United States: Survey-tracked Bakery & Cereals, Brand vs Private Label Volume Share (% & Kg m), 2011
Table 106: United States: Survey-tracked Chilled & Deli Foods, Brand vs Private Label Volume Share (% & Kg m), 2011
Table 107: United States: Survey-tracked Confectionery, Brand vs Private Label Volume Share (% & Kg m), 2011
Table 108: United States: Survey-tracked Dairy, Brand vs Private Label Volume Share (% & Kg m), 2011
Table 109: United States: Survey-tracked Fish & Seafood, Brand vs Private Label Volume Share (% & Kg m), 2011
Table 110: United States: Survey-tracked Ice Cream, Brand vs Private Label Volume Share (% & Kg m), 2011
Table 111: United States: Survey-tracked Meat, Brand vs Private Label Volume Share (% & Kg m), 2011
Table 112: United States: Survey-tracked Oils & Fats, Brand vs Private Label Volume Share (% & Kg m), 2011
Table 113: United States: Survey-tracked Pasta & Noodles, Brand vs Private Label Volume Share (% & Kg m), 2011
Table 114: United States: Survey-tracked Prepared Meals, Brand vs Private Label Volume Share (% & Kg m), 2011
Table 115: United States: Survey-tracked Savory Snacks, Brand vs Private Label Volume Share (% & Kg m), 2011
Table 116: United States: Survey-tracked Seasonings, Dressings & Sauces, Brand vs Private Label Volume Share (% & Kg m), 2011
Table 117: United States: Survey-tracked Soup, Brand vs Private Label Volume Share (% & Kg m), 2011
Table 118: United States: Survey-tracked Soy Products, Brand vs Private Label Volume Share (% & Kg m), 2011
Table 119: United States: Survey-tracked Syrups & Spreads, Brand vs Private Label Volume Share (% & Kg m), 2011
Table 120: United States: Survey-tracked Feminine Care, Brand vs Private Label Volume Share (% & Ltrs m or Units m), 2011
Table 121: United States: Survey-tracked Fragrances, Brand vs Private Label Volume Share (% & Ltrs m), 2011
Table 122: United States: Survey-tracked Haircare, Brand vs Private Label Volume Share (% & Ltrs m or Units m), 2011
Table 123: United States: Survey-tracked Make-up, Brand vs Private Label Volume Share (% & Kg m or Ltrs m), 2011
Table 124: United States: Survey-tracked Men's Toiletries, Brand vs Private Label Volume Share (% & Ltrs m or Units m), 2011
Table 125: United States: Survey-tracked Oral Hygiene, Brand vs Private Label Volume Share (% & Ltrs m or Units m), 2011
Table 126: United States: Survey-tracked Personal Hygiene, Brand vs Private Label Volume Share (% & Kg m or Ltrs m), 2011
Table 127: United States: Survey-tracked Skincare, Brand vs Private Label Volume Share (% & Ltrs m), 2011
Table 128: United States: Survey-tracked Suncare, Brand vs Private Label Volume Share (% & Units m), 2011
Table 129: United States: Survey-tracked Total Alcoholic Drinks Volume % Share, by Retailer, 2011
Table 130: United States: Survey-tracked Total Food Volume % Share, by Retailer, 2011
Table 131: United States: Survey-tracked Total Beer, Cider & Pre-mixed Spirits Volume % Share, by Retailer, 2011
Table 132: United States: Survey-tracked Total Spirits Volume % Share, by Retailer, 2011
Table 133: United States: Survey-tracked Total Wine Volume % Share, by Retailer, 2011
Table 134: United States: Survey-tracked Total Hot Drinks Volume % Share, by Retailer, 2011
Table 135: United States: Survey-tracked Total Soft Drinks Volume % Share, by Retailer, 2011
Table 136: United States: Survey-tracked Total Bakery & Cereals Volume % Share, by Retailer, 2011
Table 137: United States: Survey-tracked Total Chilled & Deli Foods Volume % Share, by Retailer, 2011
Table 138: United States: Survey-tracked Total Confectionery Volume % Share, by Retailer, 2011
Table 139: United States: Survey-tracked Total Dairy Volume % Share, by Retailer, 2011
Table 140: United States: Survey-tracked Total Fish & Seafood Volume % Share, by Retailer, 2011
Table 141: United States: Survey-tracked Total Ice Cream Volume % Share, by Retailer, 2011
Table 142: United States: Survey-tracked Total Meat Volume % Share, by Retailer, 2011
Table 143: United States: Survey-tracked Total Oils & Fats Volume % Share, by Retailer, 2011
Table 144: United States: Survey-tracked Total Pasta & Noodles Volume % Share, by Retailer, 2011
Table 145: United States: Survey-tracked Total Prepared Meals Volume % Share, by Retailer, 2011
Table 146: United States: Survey-tracked Total Savory Snacks Volume % Share, by Retailer, 2011
Table 147: United States: Survey-tracked Total Seasonings, Dressings & Sauces Volume % Share, by Retailer, 2011
Table 148: United States: Survey-tracked Total Soup Volume % Share, by Retailer, 2011
Table 149: United States: Survey-tracked Total Soy Products Volume % Share, by Retailer, 2011
Table 150: United States: Survey-tracked Total Syrups & Spreads Volume % Share, by Retailer, 2011
Table 151: United States: Survey-tracked Total Feminine Care Volume % Share, by Retailer, 2011
Table 152: United States: Survey-tracked Total Fragrances Volume % Share, by Retailer, 2011
Table 153: United States: Survey-tracked Total Haircare Volume % Share, by Retailer, 2011
Table 154: United States: Survey-tracked Total Make-up Volume % Share, by Retailer, 2011
Table 155: United States: Survey-tracked Total Men's Toiletries Volume % Share, by Retailer, 2011
Table 156: United States: Survey-tracked Total Oral Hygiene Volume % Share, by Retailer, 2011
Table 157: United States: Survey-tracked Total Personal Hygiene Volume % Share, by Retailer, 2011
Table 158: United States: Survey-tracked Total Skincare Volume % Share, by Retailer, 2011
Table 159: United States: Survey-tracked Total Suncare Volume % Share, by Retailer, 2011
Table 160: United States: Value (US$ million) of the Grocery Market, by Age, 2011
Table 161: United States: Value (US$ million) of the Grocery Market, by Gender, 2011
Table 162: United States: Value (US$ million) of the Grocery Market, by Urban and Rural Dwellers, 2011
Table 163: United States: Value (US$ million) of the Grocery Market, by Education Level, 2011
Table 164: United States: Value (US$ million) of the Grocery Market, by Wealth Group, 2011
Table 165: United States: Value (US$ million) of the Grocery Market, by Busy Lives, 2011
Table 166: United States: Total Influence by Trend on the Grocery Market (US$ million), 2011
Table 167: United States: Total Influence by Trend on the Alcoholic Drinks Market (US$ million), 2011
Table 168: United States: Total Influence by Trend on the Beverages Market (US$ million), 2011
Table 169: United States: Total Influence by Trend on the Food Market (US$ million), 2011
Table 170: United States: Total Influence by Trend on the Health & Beauty Market (US$ million), 2011
List Of Figures
Figure 1: Consumer Panel Report Methodology
Figure 2: United States: Consumer Packaged Goods Market Value (US$ million), 2011
Figure 3: United States: Beer, Cider & Pre-mixed Spirits Market Value Share (% US$ million), 2011
Figure 4: United States: Spirits Market Value Share (% US$ million), 2011
Figure 5: United States: Wine Market Value Share (% US$ million), 2011
Figure 6: United States: Hot Drinks Market Value Share (% US$ million), 2011
Figure 7: United States: Soft Drinks Market Value Share (% US$ million), 2011
Figure 8: United States: Bakery & Cereals Market Value Share (% US$ million), 2011
Figure 9: United States: Chilled & Deli Foods Market Value Share (% US$ million), 2011
Figure 10: United States: Confectionery Market Value Share (% US$ million), 2011
Figure 11: United States: Dairy Market Value Share (% US$ million), 2011
Figure 12: United States: Fish & Seafood Market Value Share (% US$ million), 2011
Figure 13: United States: Ice Cream Market Value Share (% US$ million), 2011
Figure 14: United States: Meat Market Value Share (% US$ million), 2011
Figure 15: United States: Oils & Fats Market Value Share (% US$ million), 2011
Figure 16: United States: Pasta & Noodles Market Value Share (% US$ million), 2011
Figure 17: United States: Prepared Meals Market Value Share (% US$ million), 2011
Figure 18: United States: Savory Snacks Market Value Share (% US$ million), 2011
Figure 19: United States: Seasonings, Dressings & Sauces Market Value Share (% US$ million), 2011
Figure 20: United States: Soup Market Value Share (% US$ million), 2011
Figure 21: United States: Soy Products Market Value Share (% US$ million), 2011
Figure 22: United States: Syrups & Spreads Market Value Share (% US$ million), 2011
Figure 23: United States: Feminine Care Market Value Share (% US$ million), 2011
Figure 24: United States: Fragrances Market Value Share (% US$ million), 2011
Figure 25: United States: Haircare Market Value Share (% US$ million), 2011
Figure 26: United States: Make-up Market Value Share (% US$ million), 2011
Figure 27: United States: Men's Toiletries Market Value Share (% US$ million), 2011
Figure 28: United States: Oral Hygiene Market Value Share (% US$ million), 2011
Figure 29: United States: Personal Hygiene Market Value Share (% US$ million), 2011
Figure 30: United States: Skincare Market Value Share (% US$ million), 2011
Figure 31: United States: Suncare Market Value Share (% US$ million), 2011
Figure 32: United States: Beer, Cider & Pre-mixed Spirits Market Volume Share, 2011
Figure 33: United States: Spirits Market Volume Share, 2011
Figure 34: United States: Wine Market Volume Share, 2011
Figure 35: United States: Hot Drinks Market Volume Share, 2011
Figure 36: United States: Soft Drinks Market Volume Share, 2011
Figure 37: United States: Bakery & Cereals Market Volume Share, 2011
Figure 38: United States: Chilled & Deli Foods Market Volume Share, 2011
Figure 39: United States: Confectionery Market Volume Share, 2011
Figure 40: United States: Dairy Market Volume Share, 2011
Figure 41: United States: Fish & Seafood Market Volume Share, 2011
Figure 42: United States: Ice Cream Market Volume Share, 2011
Figure 43: United States: Meat Market Volume Share, 2011
Figure 44: United States: Oils & Fats Market Volume Share, 2011
Figure 45: United States: Pasta & Noodles Market Volume Share, 2011
Figure 46: United States: Prepared Meals Market Volume Share, 2011
Figure 47: United States: Savory Snacks Market Volume Share, 2011
Figure 48: United States: Seasonings, Dressings & Sauces Market Volume Share, 2011
Figure 49: United States: Soup Market Volume Share, 2011
Figure 50: United States: Soy Products Market Volume Share, 2011
Figure 51: United States: Syrups & Spreads Market Volume Share, 2011
Figure 52: Survey-tracked Brand vs. Private Label Share of United States Alcoholic Drinks Volume , 2011
Figure 53: Survey-tracked Brand vs. Private Label Share of United States Food Volume , 2011
Figure 54: United States: Private Label Consumer Profiles by Age (%), for Consumer Packaged Goods, 2011
Figure 55: United States: Private Label Consumer Profiles by Gender (%), for Consumer Packaged Goods, 2011
Figure 56: United States: Private Label Consumer Profiles by Urban and Rural Dwellers (%), for Consumer Packaged Goods, 2011
Figure 57: United States: Private Label Consumer Profiles by Education Level (%), for Consumer Packaged Goods, 2011
Figure 58: United States: Private Label Consumer Profiles by Wealth Group (%), for Consumer Packaged Goods, 2011
Figure 59: United States: Private Label Consumer Profiles by Busy Lives (%), for Consumer Packaged Goods, 2011
Figure 60: United States: Regular Private Label Consumer Profiles by Age (%), for Alcoholic Drinks, 2011
Figure 61: United States: Regular Private Label Consumer Profiles by Gender (%), for Alcoholic Drinks, 2011
Figure 62: United States: Regular Private Label Consumer Profiles by Urban and Rural Dwellers (%), for Alcoholic Drinks, 2011
Figure 63: United States: Regular Private Label Consumer Profiles by Education Level (%), for Alcoholic Drinks, 2011
Figure 64: United States: Regular Private Label Consumer Profiles by Wealth Group (%), for Alcoholic Drinks, 2011
Figure 65: United States: Regular Private Label Consumer Profiles by Busy Lives (%), for Alcoholic Drinks, 2011
Figure 66: United States: Regular Private Label Consumer Profiles by Age (%), for Beverages, 2011
Figure 67: United States: Regular Private Label Consumer Profiles by Gender (%), for Beverages, 2011
Figure 68: United States: Regular Private Label Consumer Profiles by Urban and Rural Dwellers (%), for Beverages, 2011
Figure 69: United States: Regular Private Label Consumer Profiles by Education Level (%), for Beverages, 2011
Figure 70: United States: Regular Private Label Consumer Profiles by Wealth Group (%), for Beverages, 2011
Figure 71: United States: Regular Private Label Consumer Profiles by Busy Lives (%), for Beverages, 2011
Figure 72: United States: Regular Private Label Consumer Profiles by Age (%), for Food, 2011
Figure 73: United States: Regular Private Label Consumer Profiles by Gender (%), for Food, 2011
Figure 74: United States: Regular Private Label Consumer Profiles by Urban and Rural Dwellers (%), for Food, 2011
Figure 75: United States: Regular Private Label Consumer Profiles by Education Level (%), for Food, 2011
Figure 76: United States: Regular Private Label Consumer Profiles by Wealth Group (%), for Food, 2011
Figure 77: United States: Regular Private Label Consumer Profiles by Busy Lives (%), for Food, 2011
Figure 78: United States: Regular Private Label Consumer Profiles by Age (%), for Health & Beauty, 2011
Figure 79: United States: Regular Private Label Consumer Profiles by Gender (%), for Health & Beauty, 2011
Figure 80: United States: Regular Private Label Consumer Profiles by Urban and Rural Dwellers (%), for Health & Beauty, 2011
Figure 81: United States: Regular Private Label Consumer Profiles by Education Level (%), for Health & Beauty, 2011
Figure 82: United States: Regular Private Label Consumer Profiles by Wealth Group (%), for Health & Beauty, 2011
Figure 83: United States: Regular Private Label Consumer Profiles by Busy Lives (%), for Health & Beauty, 2011
