Increasing demand of product differentiation to gain consumer loyalty is a major driving force to adopt advanced technologies. The adopted advanced technologies would make human interaction more appealing. The need for an advanced technology gave way to adopting haptic technology that would make human and computer interaction possible. Haptic sensing technology is considered superior as compared to other sensing technologies that are used for human interface such as vision and auditions. This technology delivers higher touch sensations while using electronic devices, and results in realistic virtual experience. Conventional touch screen lack in physical feedback, this barrier is eliminated by haptic technology as it delivers clearly identifiable tactical verification to improve safety by eliminating distractions. This virtual confirmation plays critical role in application areas like automotives, navigations etc.
Switching cost of this technology is very high, which may not be affordable to many companies. This acts as a major limiting factor restraining the adoption in many application segments. Power consumption haptic technology based devices is impacting the adoption of this technology in smart phones and other handheld electronics devices.
Key companies that are profiled in this report are 3M, Apple, Cypress Semiconductor Corporation, Johnson Electric, Elo Touch Solutions, Samsung Electronics, National semiconductor, Immersion Corporation, Gesturetek and Alpine Electronics.
KEY MARKET SEGMENTS