Summary
Sales of home and garden products accounted for 8.4% of the total retail sales in 2014. The sector is expected to witness sluggish growth with the sales in the segment expected to grow at a CAGR of 0.9% over the forecast period. Recovering economy and positive signs in the housing market is set to drive the modest demand for home and garden products in the country. Sale through online channel has been gaining momentum over the past few years and the trend is expected to continue through 2019, with the sales through the channel expected to grow at a CAGR of 12.2% during the analysis period.
Key Findings
- Sales of home and garden products accounted for 8.4% of the overall sales in 2014.
- Specialist retailers are the dominant channel for home and garden products accounting for 73.3% of the sales in the segment in 2014.
- Increasing number of elderly people are taking up gardening as a hobby thereby driving demand for gardening and other tools
- Homewares is most popular category in the home and garden sector and is expected to grow at a CAGR of 1.2% during 2014-2019.
- Specialist retailers are increasing their product base by offering a wide variety of merchandise, including building and agricultural materials.
Synopsis
“Home and Garden Products Retailing in Japan - Market Summary and Forecasts” is a detailed sector report providing a comprehensive analysis of the emerging trends, forecasts and opportunities to 2019.
What else does this report offer?
- A thorough analysis of consumer trends changing economic and population factors
- Both qualitative and quantitative insights and analysis of the shifting home and garden products retail dynamics for gardening and outdoor living, home improvement, and homewares from 2009 to 2019
- Sales of home and garden products through the following channels from 2009 to 2019: Home improvement and gardening supplies retailers; hypermarkets, supermarkets and hard-discounters; home furniture and homewares retailers; department stores; value, variety stores and general merchandise retailers; online; other specialist retailers; cash and carries and warehouse clubs; electrical and electronics specialists; other general and non-specialist direct retailers; convenience stores (including Independents) and gas stations
- An overview of key home and garden products retailers operating across Japan and their presence across distribution channels
Reasons To Buy
- Gain a comprehensive knowledge on home and garden products sector in the Japan retail market and develop a competitive advantage from the start of your supply chain
- Investigate current and forecast behaviour trends in home and garden products category to identify the best opportunities to exploit
- Analyze the recommended actions to align your marketing strategies with the crucial trends influencing the consumer behavior
- Understand the fastest growing categories including gardening and outdoor living; home improvement and homewares, with insights on performance across key channels from 2009, with forecasts until 2019
- Explore novel opportunities that will allow you to align your product offerings and strategies to meet demand by analyzing the vital economic and population trends, key consumer and Technology trends influencing the home and garden products market
- Analysis of key international and domestic players operating in the home and garden products market - including store counts and revenues that give you a competitive edge - identify opportunities to improve your market share
Table Of Contents
1 Introduction
1.1 What is this Report About?
2 Executive Summary and Outlook
3 Market Context
3.1 A slowing economy continues to pose new challenges to retailers
3.1.1 Sluggish economic growth constricting retail spend
3.1.2 Falling household saving indicates high spending levels
3.1.3 Service sector leads with better employment opportunities
3.1.4 Japan moves out of deflation, a good sign for the retail sector
3.1.5 Financial burdens suppressing household spending
3.2 Japan's elderly creating new opportunities for the retailers
4 Japanese Shoppers
4.1 Private labels are finding increasing adoption
4.2 Increasing spend by older customers- A positive sign for retailers
4.3 Retailers respond to increasing demand for convenience by customers
4.4 Changing consumer buying behavior with rising working women and smaller households
4.5 Rising tourist arrivals spurs retail growth in Japan
5 Doing Business in Japan
5.1 Summary
5.1.1 Bureaucracy
5.1.2 Business culture
5.1.3 Geography
5.1.4 Infrastructure and logistics
5.2 New legislation to permit 10,000 new tax-free shops in the country
5.3 New food labeling law came into force in 2015
5.4 Taxation in Japan
5.4.1 Corporate Tax
5.4.2 Consumption tax
6 Retail - Product Sectors
6.1 Product Sector Analysis
6.1.1 Home and Garden Products
6.2 Home and Garden Products Category Overview
6.2.1 Home and Garden Products by Channel
6.2.2 Home and Garden Products by Category
6.3 Home and Garden Products Category Analysis
6.3.1 Gardening and Outdoor Living
6.3.2 Home Improvement
6.3.3 Homewares
6.4 Major Retailers
6.4.1 Home and Garden Products
7 Appendix
7.1 Definitions
7.2 Summary Methodology
7.2.1 Overview
7.2.2 The triangulated market sizing method
7.2.3 Industry surveys in the creation of retail market data
7.2.4 Quality control and standardized processes
7.3 About Conlumino
7.4 Disclaimer
List Of Tables
Table 1: Japan Home and Garden Products Retail Sales (JPY bn), by Channel Group, 2009-2014
Table 2: Japan Home and Garden Products Retail Sales Forecast (JPY bn), by Channel Group, 2014-2019
Table 3: Japan Home and Garden Products Retail Sales (US$ bn), by Channel Group, 2009-2014
Table 4: Japan Home and Garden Products Retail Sales Forecast (US$ bn), by Channel Group, 2014-2019
Table 5: Japan Home and Garden Products Retail Segmentation (% value), by Channel Group, 2009-2019
Table 6: Japan Home and Garden Products Retail Sales (JPY bn), by Category, 2009-2014
Table 7: Japan Home and Garden Products Retail Sales Forecast (JPY bn), by Category 2014-2019
Table 8: Japan Home and Garden Products Retail Sales (US$ bn), by Category, 2009-2014
Table 9: Japan Home and Garden Products Retail Sales Forecast (US$ bn), by Channel Group, 2014-2019
Table 10: Japan Home and Garden Products Retail Segmentation (% value), by Category, 2009-2019
Table 11: Japan Gardening and Outdoor Living Retail Sales (JPY bn), by Channel Group, 2009-2014
Table 12: Japan Gardening and Outdoor Living Retail Sales Forecast (JPY bn), by Channel Group, 2014-2019
Table 13: Japan Gardening and Outdoor Living Retail Sales (US$ bn), by Channel Group, 2009-2014
Table 14: Japan Gardening and Outdoor Living Retail Sales Forecast (US$ bn), by Channel Group, 2014-2019
Table 15: Japan Gardening and Outdoor Living Retail Segmentation, by Channel Group, 2009-2019
Table 16: Japan Home Improvement Retail Sales (JPY bn), by Channel Group, 2009-2014
Table 17: Japan Home Improvement Retail Sales Forecast (JPY bn), by Channel Group, 2014-2019
Table 18: Japan Home Improvement Retail Sales (US$ bn), by Channel Group, 2009-2014
Table 19: Japan Home Improvement Retail Sales Forecast (US$ bn), by Channel Group, 2014-2019
Table 20: Japan Home Improvement Retail Segmentation, by Channel Group, 2009-2019
Table 21: Japan Homewares Retail Sales (JPY bn), by Channel Group, 2009-2014
Table 22: Japan Homewares Retail Sales Forecast (JPY bn), by Channel Group, 2014-2019
Table 23: Japan Homewares Retail Sales (US$ bn), by Channel Group, 2009-2014
Table 24: Japan Homewares Retail Sales Forecast (US$ bn), by Channel Group, 2014-2019
Table 25: Japan Homewares Retail Segmentation, by Channel Group, 2009-2019
Table 26: Key Home and Garden Products Retailers in Japan
Table 27: Japan Exchange Rate JPY-USD (Annual Average), 2009-2014
Table 28: Japan Exchange Rate JPY-USD (Annual Average), 2015-2019 Forecasts
Table 29: Conlumino Retail Channel Definitions
Table 30: Conlumino Retail Category Definitions
List Of Figures
Figure 1: GDP Value (US$ billion), 2008-2014
Figure 2: Growth Rate of GDP (US$ billion, %), 2008-2014
Figure 3: GDP Value and Growth (JPY billion, %), 2008-2014
Figure 4: Forecasts for GDP Value and Growth (JPY billion, %), 2014-2019
Figure 5: Household Net Saving Rate (% of Disposable Household Income), 2004-2014
Figure 6: Share of Employment by Sector (%), 2004 and 2014
Figure 7: Unemployment Rate(%), 2004-2014
Figure 8: Inflation Growth Rates (%), 2004-2014
Figure 9: Household Consumption Expenditure of Japan (US$ billion), 2004 and 2014
Figure 10: Household Consumption Expenditure of Major Countries (US$ billion), 2014
Figure 11: Growth of Household Consumption Expenditure (US$, %), 2004-2014
Figure 12: Rural and Urban Populations (millions) 2004, 2014, and 2019
Figure 13: Total Population and Growth Rate (Millions, %), 2004-2019
Figure 14: Population Split by Gender (%), 2014 and2019
Figure 15: Population Split by Age Group (%), 2014 and 2019
Figure 16: Per Capita Spend on Retail(JPY), 2006 and 2014
Figure 17: Per Capita Spend (JPY)and Total Retail Spend by Age Group (%), 2006 and 2014
Figure 18: Major retailers and their private label products
Figure 19: Rising share of elderly population in Japan
Figure 20: Convenience seeking customers
Figure 21: Percentage of Private Households by Family Type
Figure 22: Tourist arrivals to Japan, (in thousands), 2009 and 2014
Figure 23: Major Cities with High Spend on Retail
Figure 24: Key Components of Doing Business in Japan
Figure 25: Share of Home and Garden Products in Total Retail Sales, 2014 and 2019
Figure 26: Retail Sales Value and Growth (JPY billion, %) of Home and Garden Products 2014-2019
Figure 27: Spend per Head on Home and Garden Products, 2014 and 2019
Figure 28: Online Spend and Growth (JPY billion, %) in Home and Garden Products, 2014-2019
Figure 29: Online Share of total Home and Garden Products Spend, 2014 and 2019
Figure 30: Spending per Channel in Home and Garden Products (%), 2014 and 2019
Figure 31: Japan Home and Garden Products Retail Sales and Forecast (JPY bn), by Channel Group, 2009-2019
Figure 32: Japan Home and Garden Products Retail Market Dynamics, by Channel Group, 2009-2019
Figure 33: Japan Home and Garden Products Retail Sales and Forecast, by Channel Group, 2009-2019
Figure 34: Japan Home and Garden Products Retail Market Dynamics, by Category 2009-2019
Figure 35: Japan Gardening and Outdoor Living Retail Sales and Forecast (JPY bn), by Channel Group, 2009-2019
Figure 36: Japan Home Improvement Retail Sales and Forecast (JPY bn), by Channel Group, 2009-2019
Figure 37: Japan Homewares Retail Sales and Forecast (JPY bn), by Channel Group, 2009-2019
Figure 38: The Triangulated Market Sizing Methodology
