Summary
Home and Garden products retail market in Middle East and Africa is expected to grow at a slow pace over the next five years. South Africa is the largest market for home and garden products in the region. However, Saudi Arabia is set to surpass South Africa by 2019 in terms of sales, fuelled by strong economic conditions, a large young population, increasing social media use, and western influence. In addition, government initiatives to increase the home ownership will help increase the demand for home and garden products in the country.
Key Findings
The Middle East and Africa Home and Garden products market is forecast to mark over US$20 billion in retail sales by 2019, growing at a CAGR of 3.8%, driven by demand for home improvement products
South Africa leads the Home and Garden market in 2014, but the market to is expected to remain virtually flat during 2014-2019
Saudi Arabia will continue to grow at a faster pace during 2014-2019 at a CAGR of 8.5%, and will surpass South Africa by achieving sales of nearly US$10 billion
Specialist retailers remains the major channel for Home and Garden products, with home improvement and gardening supplies retailers hold 65% market share in the region
Synopsis
The “Home and Garden Retailing in Middle East and Africa, 2014-2019” report, published by Conlumino, provides analysis of current and forecast market data for retail sales in different channels in the home and garden category across the Middle East and Africa.
What else does this report offer?
Current market sizes and forecasts for 2019 by country with an assortment of charts that ranks countries based on market size, growth rate, value growth and channel sales
Market insights based on consumer trends and changing economic and demographic factors on a regional and country basis
Category group and product sub category retail sales, and the fastest-growing markets for each region
Retail sales of product sub categories covered: gardening and outdoor living, home improvement and homewares Retail sales, market share, and growth rate of channels included: home improvement and gardening supplies retailers, home furniture and homewares retailers, hypermarkets, supermarkets and hard-discounters, department stores, value, variety stores and general merchandise retailers, online, cash and carries and warehouse clubs and electrical and electronics specialists
Reasons To Buy
Get accurate and reliable retail sales data of the five largest home and garden markets in Middle East and Africa: South Africa, Saudi Arabia, Egypt, Israel and the UAE for 2014 and forecast for 2019 to identify the largest and fastest-growing market and to discover profitable markets for expansion/entry
Explore an in-depth analysis of retail sales data by channels to spot leading channels in home and garden retail space and develop strategies for specific channels
Gain access to retail sales data at sub-category level across the region to target key markets for each sub-categories and to analyze their current and future growth prospects
Learn from consumer insights and retail trends and define your strategies based on the need of consumers and retail landscape in the country
Make country level comparisons to effectively target new revenue streams and align your marketing strategies with the crucial trends influencing consumer behavior
Track competitive landscape based on the information about store count and latest developments for key Home and Garden retailers in the region
Table Of Contents
Global Summary
Global* home and garden market to surpass US$1.6 trillion by 2019
The US will remain as the world's largest home and garden market
Home improvement sub-category sales contribute major share in global home and garden sales.
Retailers are adopting various strategies to benefit from online and omni-channel presence
Snippets of retail trends in Middle East and Africa
Saudi Arabia to remain the most attractive market driven by positive economic growth and decreasing housing deficit
Home improvement accounts for largest share in the region, followed by homewares
Retailers need to adopt different pricing and brand development strategies to cater an uneven income distribution in South Africa
Middle East and Africa: Home and Garden
Products Retail Market
Middle East and Africa home and garden markets by value 2014 and 2019 (US$ bn)
Middle East and Africa home and garden share of total retail sales, 2009 (%) and 2019 (%)
Middle East and Africa home and garden markets by growth, 2014-2019 (CAGR %)
Home and garden total retail sales breakdown, 2009, 2014 and 2019 (%)
Top five markets by each product category
Sub-category level sales for individual markets
Top three largest and fastest growing channels in fastest growing markets
Share and growth of channels and top five countries in each channel
Major home and garden retail trends and major retailers operating in Middle East and Africa region
List Of Tables
N/A
List Of Figures
Middle East and Africa home and garden markets by value 2014 (US$ bn)
Share of each country in the Middle East and Africa home and garden market, 2014 (%)
Share of each country in the Middle East and Africa home and garden market, 2019 (%)
Home and garden share in the market's total retail sales, 2014 (%)
Home and garden share in the market's total retail sales, 2019 (%)
Home and garden total retail spend breakup in region by share, 2009, 2014 and 2019 (%)
Home and garden total retail sales breakdown, 2009, 2014 and 2019 (US$ bn)
Top five markets by home improvement, 2014-2019 (US$ bn)
Top five markets by homewares sales, 2014-2019 (US$ bn)
Top five markets by gardening and outdoor living, 2014-2019 (US$ bn)
Sub-category level sales across Middle East and Africa
Middle East and Africa home and garden markets by growth 2014-2019 (CAGR %)
Top three largest and fastest growing channels
Middle East Africa channel share in 2014 and growth rate, 2014-2019 (CAGR, %)
Top five markets for home improvement and gardening supplies retailers, 2014-2019 (US$ bn)
Top five markets for home furniture and homewares retailers, 2014-2019 (US$ bn)
Top five markets for department stores, 2014-2019 (US$ bn)
Top five markets for hypermarkets, supermarkets and hard-discounters, 2014-2019 (US$ bn)
Top five markets for value, variety stores and general merchandise retailers, 2014-2019 (US$ bn)
Top five markets for cash and carries and warehouse clubs, 2014-2019 (US$ bn)
Top five markets for other specialist retailers, 2014-2019 (US$ bn)
Top five markets for clothing, footwear, accessories and luxury goods specialists, 2014-2019 (US$ bn)
Top five markets for convenience Stores (including Independents) and Gas Stations, 2014-2019 (US$ bn)
Top five markets for online, 2014-2019 (US$ bn)
Top five markets for duty free retailers, 2014-2019 (US$ mn)
Top five markets for music, video, book, stationery and entertainment software specialists, 2014-2019 (US$ mn)
Top five markets for electrical and electronics specialists, 2014-2019 (US$ bn)
Top five markets for other general and non-specialist direct retailers, 2014-2019 (US$ mn)
