Summary
Sales of home and garden products accounted for 4.2% of the total retail sales in 2014. Poor economic conditions, reduced consumer confidence levels, and declining household consumption are major hurdles for the sector. Per capita spending is also estimated to exhibit sluggish growth over the forecast period, as consumers are becoming more cautious and limiting their spending to essentials.
Key Findings
- Home improvement is the largest segment and contributed 50.1% towards the home and garden products category group in 2014
- Specialist retailers remain as the main retail channel in this sector
- The market is fragmented, as the sector is dominated by both domestic as well as international retailers
- Sales through online channel are expected to witness a strong CAGR of 8.74% during 2014-2019.
Synopsis
Home and Garden Products Retailing in Spain - Market Summary and Forecasts” is a detailed sector report providing a comprehensive analysis of the emerging trends, forecasts and opportunities to 2019.
What else does this report offer?
- A thorough analysis of consumer trends changing economic and population factors
- Both qualitative and quantitative insights and analysis of the shifting home and garden products retail dynamics for gardening and outdoor living, home improvement, and homewares from 2009 to 2019
- Sales of home and garden products through the following channels from 2009 to 2019: Home improvement and gardening supplies retailers; hypermarkets, supermarkets and hard-discounters; home furniture and homewares retailers; department stores; value, variety stores and general merchandise retailers; online; other specialist retailers; cash and carries and warehouse clubs; electrical and electronics specialists; other general and non-specialist direct retailers; convenience stores (including Independents) and gas stations
- An overview of key home and garden products retailers operating across Spain and their presence across distribution channels
Reasons To Buy
- Gain a comprehensive knowledge on home and garden products sector in the Spain retail market and develop a competitive advantage from the start of your supply chain
- Investigate current and forecast behaviour trends in home and garden products category to identify the best opportunities to exploit
- Analyze the recommended actions to align your marketing strategies with the crucial trends influencing the consumer behavior
- Understand the fastest growing categories including gardening and outdoor living; home improvement and homewares, with insights on performance across key channels from 2009, with forecasts until 2019
- Explore novel opportunities that will allow you to align your product offerings and strategies to meet demand by analyzing the vital economic and population trends, key consumer and technology trends influencing the home and garden products market
- Analysis of key international and domestic players operating in the home and garden products market - including store counts and revenues that give you a competitive edge - identify opportunities to improve your market share
Table Of Contents
1 Introduction
1.1 What is this Report About?
2 Executive Summary and Outlook
3 Market Context
3.1 An economy on growth path, with declining population poses new challenges to retailers
3.1.1 Consumers continue to remain value conscious despite a growth in economy
3.1.2 Savings decline will not translate into spend on retail
3.1.3 Services sector continues to be the dominant sector for employment
3.1.4 Negative inflation levels are threat to Spanish economy
3.1.5 High levels of unemployment impacts the household consumption
3.1.6 Increasing urbanization is an ideal scenario for retailers
3.2 Spain's population growth is shrinking due to volatile economy
4 Spain Shoppers
4.1 Consumers look for discounts and low prices as unemployment rises and disposable income falls
4.2 Online shopping entices value conscious Spaniards
4.3 Increasing number of foreign tourist to aid retail growth
4.4 Shopping through mobile devices gain popularity in Spain
5 Doing Business in Spain
5.1 Summary
5.1.1 Bureaucracy
5.1.2 Business culture
5.1.3 Infrastructure and logistics
5.2 Business reforms in Spain
5.3 Taxation in Spain
6 Retail - Product Sectors
6.1 Product Sector Analysis
6.1.1 Home and Garden Products
6.2 Home and Garden Products Category Overview
6.2.1 Home and Garden Products by Channel
6.2.2 Home and Garden Products by Category
6.3 Home and Garden Products Category Analysis
6.3.1 Gardening and Outdoor Living
6.3.2 Home Improvement
6.3.3 Homewares
6.4 Major Retailers
6.4.1 Home and Garden Products
7 Appendix
7.1 Definitions
7.1.1 This report provides 2014 actual sales; while forecasts are provided for 2015 - 2019
7.2 Summary Methodology
7.2.1 Overview
7.2.2 The triangulated market sizing method
7.2.3 Industry surveys in the creation of retail market data
7.2.4 Quality control and standardized processes
7.3 About Conlumino
7.4 Disclaimer
List Of Tables
Table 1: Spain Home and Garden Products Retail Sales (EUR mn), by Channel Group, 2009-2014
Table 2: Spain Home and Garden Products Retail Sales Forecast (EUR mn), by Channel Group, 2014-2019
Table 3: Spain Home and Garden Products Retail Sales (US$ mn), by Channel Group, 2009-2014
Table 4: Spain Home and Garden Products Retail Sales Forecast (US$ mn), by Channel Group, 2014-2019
Table 5: Spain Home and Garden Products Retail Segmentation (% value), by Channel Group, 2009-2019
Table 6: Spain Home and Garden Products Retail Sales (EUR mn), by Category, 2009-2014
Table 7: Spain Home and Garden Products Retail Sales Forecast (EUR mn), by Category 2014-2019
Table 8: Spain Home and Garden Products Retail Sales (US$ mn), by Category, 2009-2014
Table 9: Spain Home and Garden Products Retail Sales Forecast (US$ mn), by Channel Group, 2014-2019
Table 10: Spain Home and Garden Products Retail Segmentation (% value), by Category, 2009-2019
Table 11: Spain Gardening and Outdoor Living Retail Sales (EUR mn), by Channel Group, 2009-2014
Table 12: Spain Gardening and Outdoor Living Retail Sales Forecast (EUR mn), by Channel Group, 2014-2019
Table 13: Spain Gardening and Outdoor Living Retail Sales (US$ mn), by Channel Group, 2009-2014
Table 14: Spain Gardening and Outdoor Living Retail Sales Forecast (US$ mn), by Channel Group, 2014-2019
Table 15: Spain Gardening and Outdoor Living Retail Segmentation, by Channel Group, 2009-2019
Table 16: Spain Home Improvement Retail Sales (EUR mn), by Channel Group, 2009-2014
Table 17: Spain Home Improvement Retail Sales Forecast (EUR mn), by Channel Group, 2014-2019
Table 18: Spain Home Improvement Retail Sales (US$ mn), by Channel Group, 2009-2014
Table 19: Spain Home Improvement Retail Sales Forecast (US$ mn), by Channel Group, 2014-2019
Table 20: Spain Home Improvement Retail Segmentation, by Channel Group, 2009-2019
Table 21: Spain Homewares Retail Sales (EUR mn), by Channel Group, 2009-2014
Table 22: Spain Homewares Retail Sales Forecast (EUR mn), by Channel Group, 2014-2019
Table 23: Spain Homewares Retail Sales (US$ mn), by Channel Group, 2009-2014
Table 24: Spain Homewares Retail Sales Forecast (US$ mn), by Channel Group, 2014-2019
Table 25: Spain Homewares Retail Segmentation, by Channel Group, 2009-2019
Table 26: Key Home and Garden Retailers in Spain
Table 27: Spain Exchange Rate EUR-USD (Annual Average), 2009-2014
Table 28: Spain Exchange Rate EUR-USD (Annual Average), 2015-2019 Forecasts
Table 29: Conlumino Retail Channel Definitions
Table 30: Conlumino Retail Category Definitions
List Of Figures
Figure 1: GDP Value (US$ billion), 2009-2014
Figure 2: Growth Rate of GDP (US$ billion, %), 2009-2014
Figure 3: GDP Value and Growth (EUR billion, %), 2008-2014
Figure 4: Forecasts for GDP Value and Growth (EUR billion, %), 2014-2019
Figure 5: Household Savings Rate (% of disposable household income), 2004-2014
Figure 6: Share of Employment by Sector (%), 2004 and 2014
Figure 7: Unemployment Rate(%), 2005-2014
Figure 8: Inflation Growth Rates (%), 2004-2014
Figure 9: Household Consumption Expenditure of Spain (US$ billion), 2004 and 2014
Figure 10: Household Consumption Expenditure of Major Countries (US$ billion), 2014
Figure 11: Growth of Household Consumption Expenditure (US$, %), 2004-2014
Figure 12: Rural and Urban Populations (millions) 2004, 2014 and 2019
Figure 13: Total Population and Growth Rate (Millions, %), 2004-2019
Figure 14: Population Split by Gender (%), 2014 and 2019E
Figure 15: Population Split by Age Group (%), 2014 and 2019
Figure 16: Per Capita Spend on Retail (EUR), 2006 and 2014
Figure 17: Per Capita Spend (EUR)and Total Retail Spend by Age Group (%), 2006 and 2019
Figure 18: Budget conscious consumers increasingly buy private label products
Figure 19: Online sales for clothing and footwear market propagates
Figure 20: Tourist arrivals to Spain, (in millions), Jan and Feb 2015
Figure 21: Rising m-commerce opportunity with increasing penetration of smart handheld devices
Figure 22: Key Components of Doing Business in Spain
Figure 23: Share of Home and Garden Products in overall Retail 2014 and 2019
Figure 24: Retail Sales Value and Growth (EUR billion, %) of Home and Garden Products 2014-2019
Figure 25: Spend per Head on Home and Garden Products 2014 and 2019
Figure 26: Online Spend in Home and Garden Products 2014-2019
Figure 27: Online Share of total Home and Garden Products Spend 2014 and 2019
Figure 28: Spending per Channel in Home and Garden Products (%) 2014 and 2019
Figure 29: Spain Home and Garden Products Retail Sales and Forecast (EUR mn), by Channel Group, 2009-2019
Figure 30: Spain Home and Garden Products Retail Market Dynamics, by Channel Group, 2009-2019
Figure 31: Spain Home and Garden Products Retail Sales and Forecast, by Channel Group, 2009-2019
Figure 32: Spain Home and Garden Products Retail Market Dynamics, by Category 2009-2019
Figure 33: Spain Gardening and Outdoor Living Retail Sales and Forecast (EUR mn), by Channel Group, 2009-2019
Figure 34: Spain Home Improvement Retail Sales and Forecast (EUR mn), by Channel Group, 2009-2019
Figure 35: Spain Homewares Retail Sales and Forecast (EUR mn), by Channel Group, 2009-2019
Figure 36: The Triangulated Market Sizing Methodology
