Summary
“Home and Garden Products Retailing in Turkey – Market Summary & Forecasts”, report, published by Conlumino, provides a detailed analysis of both the historic and forecast market data of home and garden products retail sales across key channels in Turkey. In addition, it provides an overview of changing shopping trends, government policies towards business, the influence of various economic variables on the retail industry, the competitive landscape and detail of key retailers.
Key Findings
• A strong and growing economy coupled with high income growth will spur retail demand
• Growing young and middle class consumers will remain the focus groups for retailers
• Retailers need to expand presence in secondary cities to drive growth
• Customer loyalty to local stores is still strong but big discounters and supermarkets are rapidly increasing market share
• Continuing demand for residential properties and growing urbanization to augment growth of home markets
Synopsis
• “Home and Garden Products Retailing in Turkey – Market Summary & Forecasts” is a detailed sector report providing comprehensive analysis of the emerging trends, forecasts and opportunities in Turkey’s home and garden products retail market
• The report is a result of a thorough analysis of consumer trends, and changing economic and population factors of the country.
• The report provides both qualitative and quantitative insights of the changing home and garden products retail dynamics across 17 retail channels.
• It provides an overview of key retailers operating across the product segment and their presence across channels
Reasons To Buy
• The report provides a comprehensive overview of the Turkish home and garden products retail market for companies already operating in and those wishing to enter the Turkish market.
• Understand which channels will be the major winners and losers over the coming years and plan accordingly.
• Benefit from a detailed analysis of vital economic and population trends and key consumer trends influencing the retail market.
• Monitor the competitive landscape with the analysis of key international and domestic players in home and garden products market.
TABLE OF CONTENTS
1 Introduction
1.1 What is this Report About?
2 Executive Summary and Outlook
3 Market Context
3.1 A strong economy with major growth potential for retailers
3.1.1 A strong European economy with immense growth potential
3.1.2 Lower domestic savings indicates high spending habits of Turks
3.1.3 Services sector remains the dominant sector for employment
3.1.4 Moderate inflation levels is ideal scenario for retailers
3.1.5 Household consumption trebles driving spending power
3.2 Growing income levels of population will boost retail spending
4 Turkish Shoppers
4.1 Customer loyalty to local stores still strong but big discounters and supermarkets rapidly increasing market share
4.2 Growing young and middle class consumer demographics are key targets for retailers
4.3 Despite Turkey's secular and westernized nature, its population is conservative and Muslim, which retailers need to accommodate
4.4 Turkish consumers want the full shopping experience for non-food purchases
4.5 Increasing popularity of credit/bank cards as mode of payments
4.6 E-commerce has great potential for development in both rural and urban areas
4.6.1 M-commerce is a significant trend for rural communities
4.7 Growing tourist arrivals will foster retail growth
5 Doing Business in Turkey
5.1 Summary
5.2 Laws for foreign investments
5.3 Regulations to ease retail business establishment
5.4 Draft law on regulation of organized retailers
5.5 Taxation policies
6 Retail - Product Sectors
6.1 Home and Garden Products Category Overview
6.1.1 Home and Garden Products by Channel
6.1.2 Home and Garden Products by Category
6.2 Home and Garden Products Category Analysis
6.2.1 Gardening and Outdoor Living
6.2.2 Home Improvement
6.2.3 Homewares
6.3 Product Sector Analysis
6.3.1 Home and Garden Products
6.4 Major Retailers
6.4.1 Home and Garden Products
7 Appendix
7.1 Definitions
7.1.1 This report provides 2013 actual sales; while forecasts are provided for 2013 - 2018
7.2 Summary Methodology
7.2.1 Overview
7.2.2 The triangulated market sizing method
7.2.3 Industry surveys in the creation of retail market data
7.2.4 Quality control and standardized processes
7.3 About Conlumino
7.4 DisclaimerLIST OF TABLES
Table 1: Turkey Home and Garden Products Retail Sales (TRY mn), by Channel Group, 2008-2013
Table 2: Turkey Home and Garden Products Retail Sales Forecast (TRY mn), by Channel Group, 2013-2018
Table 3: Turkey Home and Garden Products Retail Sales (USD bn), by Channel Group, 2008-2013
Table 4: Turkey Home and Garden Products Retail Sales Forecast (USD bn), by Channel Group, 2013-2018
Table 5: Turkey Home and Garden Products Retail Segmentation (% value), by Channel Group, 2008-2018
Table 6: Turkey Home and Garden Products Retail Sales (TRY mn), by Category, 2008-2013
Table 7: Turkey Home and Garden Products Retail Sales Forecast (TRY mn), by Category 2013-2018
Table 8: Turkey Home and Garden Products Retail Sales (USD bn), by Category, 2008-2013
Table 9: Turkey Home and Garden Products Retail Sales Forecast (USD bn), by Channel Group, 2013-2018
Table 10: Turkey Home and Garden Products Retail Segmentation (% value), by Category, 2008-2018
Table 11: Turkey Gardening and Outdoor Living Retail Sales (TRY mn), by Channel Group, 2008-2013
Table 12: Turkey Gardening and Outdoor Living Retail Sales Forecast (TRY mn), by Channel Group, 2013-2018
Table 13: Turkey Gardening and Outdoor Living Retail Sales (USD bn), by Channel Group, 2008-2013
Table 14: Turkey Gardening and Outdoor Living Retail Sales Forecast (USD bn), by Channel Group, 2013-2018
Table 15: Turkey Gardening and Outdoor Living Retail Segmentation, by Channel Group, 2008-2018
Table 16: Turkey Home Improvement Retail Sales (TRY mn), by Channel Group, 2008-2013
Table 17: Turkey Home Improvement Retail Sales Forecast (TRY mn), by Channel Group 2013-2018
Table 18: Turkey Home Improvement Retail Sales (USD bn), by Channel Group, 2008-2013
Table 19: Turkey Home Improvement Retail Sales Forecast (USD bn), by Channel Group, 2013-2018
Table 20: Turkey Home Improvement Retail Segmentation, by Channel Group, 2008-2018
Table 21: Turkey Homewares Retail Sales (TRY mn), by Channel Group, 2008-2013
Table 22: Turkey Homewares Retail Sales Forecast (TRY mn), by Channel Group, 2013-2018
Table 23: Turkey Homewares Retail Sales (USD bn), by Channel Group, 2008-2013
Table 24: Turkey Homewares Retail Sales Forecast (USD bn), by Channel Group, 2013-2018
Table 25: Turkey Homewares Retail Segmentation, by Channel Group, 2008-2018
Table 26: Key Home and Garden Products Retailers in Turkey
Table 27: Turkey Exchange Rate TRY-USD (Annual Average), 2008-2013
Table 28: Turkey Exchange Rate TRY-USD (Annual Average), 2014-2018 Forecasts
Table 29: Conlumino Retail Channel Definitions
Table 30: Conlumino Retail Category Definitions
LIST OF FIGURES
Figure 1: GDP Value (US$ billion), 2007-2013
Figure 2: Growth Rate of GDP (US$ billion, %), 2007-2013E
Figure 3: GDP Value and Growth (TRY billion, %), 2007-2013
Figure 4: Forecasts for GDP Value and Growth (TRY billion, %), 2013-2018
Figure 5: Gross Domestic Savings as a Percentage of GDP (%), 2003-2013
Figure 6: Share of Employment by Sector (%), 2003 and 2013E
Figure 7: Unemployment Rate(%), 2005-2013
Figure 8: Inflation Growth Rates (%), 2003-2013
Figure 9: Household Consumption Expenditure of Turkey (TRY billion), 2003 and 2013E
Figure 10: Household Consumption Expenditure of Major Countries (US$ billion), 2013E
Figure 11: Growth of Household Consumption Expenditure (US$, %), 2003-2013E
Figure 12: Rural and Urban Populations (millions) 2003, 2013 and 2018
Figure 13: Total Population and Growth Rate (Millions, %), 2003-2018
Figure 14: Population Split by Gender (%),2013and2018
Figure 15: Population Split by Age Group (%), 2013 and 2018
Figure 16: Per Capita Spend on Retail(TRY), 2005and 2013
Figure 17: Per Capita Spend (TRY)and Total Retail Spend by Age Group (%), 2005and 2013
Figure 18: Young and middle class population are key target groups
Figure 19: Increasing use of credit cards in Turkey
Figure 20: E-commerce and M-commerce are on a rise
Figure 21: Tourist arrivals to Turkey, (in thousands),2008 and 2013
Figure 22: Major Province with High Spend on Retail
Figure 23: Key Components of Doing Business in Turkey
Figure 24: Withholding Taxes on Selected Payments of Resident/Non-Resident Corporations
Figure 25: Major Transaction Taxes
Figure 26: Turkey Home and Garden Products Retail Sales and Forecast (TRY mn), by Channel Group, 2008-2018
Figure 27: Turkey Home and Garden Products Retail Market Dynamics, by Channel Group, 2008-2018
Figure 28: Turkey Home and Garden Products Retail Sales and Forecast, by Channel Group, 2008-2018
Figure 29: Turkey Home and Garden Products Retail Market Dynamics, by Category 2008-2018
Figure 30: Turkey Gardening and Outdoor Living Retail Sales and Forecast (TRY mn), by Channel Group, 2008-2018
Figure 31: Turkey Home Improvement Retail Sales and Forecast (TRY mn), by Channel Group, 2008-2018
Figure 32: Turkey Homewares Retail Sales and Forecast (TRY mn), by Channel Group, 2008-2018
Figure 33: Share of Home and Garden Products in overall Retail 2013 and 2018
Figure 34: Retail Sales Value and Growth (TRY billion, %) of Home and Garden Products 2013-2018
Figure 35: Spend per Head on Home and Garden Products 2013 and 2018
Figure 36: Online Spend in Home and Garden Products 2013-2018
Figure 37: Online Share of total Home and Garden Products Spend 2013 and 2018
Figure 38: Spending per Channel in Home and Garden Products (%) 2013 and 2018
Figure 39: The Triangulated Market Sizing Methodology
