Synopsis
This report presents the findings from a survey of 100 media companies regarding their Information & Communications Technology (ICT) budgets and staff allocation. The survey investigates how media companies currently allocate their ICT budgets across the core areas of ICT spend, namely hardware, software, IT services, communications and consulting.
Scope
Understand how ICT budgets are set to change in 2013 in terms of their overall size.
Appreciate how budgets are allocated across the core elements of ICT spend, including hardware, software, services, communications and consulting.
Learn how ICT money is being spent in areas such as the data centre, applications, IT management and the network.
Establish how IT staff are typically allocated within media companies.
Gain insight into with whom media companies plan to spend their ICT money.
Summary
Why was the report written?
In order to provide a depth of insight into ICT vendors’ and service providers’ potential customers.
What is the current market landscape and what is changing?
Hardware and software continue to be the two most important areas of spending amongst media companies. Meanwhile, media companies are also looking to increase their investment in IT services.
What are the key drivers behind recent market changes?
In order to develop, customise, and integrate various applications into their operating environment, media companies are planning to increase their investments in IT services.
What makes this report unique and essential to read?
Kable Market Research Market Research has invested significant resources in order to interview CIOs and IT managers about their IT Budgets. Very few IT analyst houses will have interviewed 100+ ICT decision makers in the media industry in H2 2012.
Reasons To Buy
According to Kable Market Research’s survey, hardware spending is expected to decrease by 2% to reach 28% of the total ICT budget in 2013.
With the need to store significant volumes of content being generated on a day-to-day basis for further reference and analysis, media companies are prioritising investments in their data centres.
Increasing security concerns are making media companies prioritise their investments in IT security hardware. On average, media companies are allocating 11% of their total hardware budgets to security hardware and appliances.
Kable Market Research’s survey shows that media companies are focusing on desktop services and user support to ensure the smooth running of their day-to-day business operations, as in a time sensitive industry such as media any systems downtime can have serious implications on business performance.
Media companies are keen to spend on systems planning & design as it improves the efficiency and effectiveness of their business operations. This is evident from the survey as highest proportion of enterprises’ IT consulting services budgets is being invested in systems planning & design consulting.
Table of Contents
1 Trends in ICT budgets
1.1 Introduction
1.2 Survey demographics
1.3 ICT budget changes
1.4 ICT budget allocation by core technology area
1.5 ICT budget allocation by function
1.6 ICT spending by entity
1.7 IT staff distribution
2 Detailed ICT budget allocations
2.1 Introduction
2.2 Hardware budget breakdown
2.3 Software budget breakdowns
2.4 Third party IT services expenditure
2.5 Telecommunications budget
3 Summary
3.1 Rapid technological advancements are having a positive impact on media companies’ ICT spending
4 Appendix
4.1 Definitions
4.2 Further reading
4.3 Contact the authors
List Of Tables
Table 1: Media – enterprise ICT survey geographic breakdown
Table 2: Media – enterprise ICT survey breakdown by size band (number of employees)
Table 3: Recent and expected ICT budget changes among media companies
Table 4: Media companies’ (external) ICT budget allocation, 2012 and 2013
Table 5: Media companies’ ICT budget allocation by function, 2012 and 2013
Table 6: Media companies’ (external) ICT budget allocation by entity, 2012 and 2013
Table 7: Average allocation of full-time IT staff members in media companies
Table 8: Media companies’ average hardware budget allocation
Table 9: Average allocation of software budgets in media companies
Table 10: Media companies’ average software budget allocation by technology
Table 11: Media companies’ average IT services budget allocation
Table 12: Media companies’ average IT consulting services budget allocation
Table 13: Media companies’ average telecommunications budget allocation
List Of Figures
Figure 1: Media – enterprise ICT survey geographic breakdown
Figure 2: Media – enterprise ICT survey breakdown by size band (number of employees)
Figure 3: Recent and expected ICT budget changes among media companies
Figure 4: Media companies’ (external) ICT budget allocation, 2012 and 2013
Figure 5: Media companies’ ICT budget allocation by function, 2012 and 2013
Figure 6: Media companies’ ICT budget allocation by entity, 2012 and 2013
Figure 7: Average allocation of full-time IT staff members in media companies
Figure 8: Media companies’ average hardware budget allocation
Figure 9: Average allocation of software budgets in media companies
Figure 10: Media companies’ average software budget allocation by technology
Figure 11: Media companies’ average IT services budget allocation
Figure 12: Media companies’ average IT consulting services budget allocation
Figure 13: Media companies’ average telecommunications budget allocation
