Synopsis
This report presents the findings from a survey of 100 media companies regarding their Information & Communications Technology (ICT) investment priorities. The survey investigates the core technologies which media companies are investing in, including the likes of enterprise applications, security, mobility, communications & collaboration, and Cloud Computing.
Scope
Recognize media companies’ strategic objectives with regards to their ICT investments.
Identify media companies’ investment priorities based on their budget allocations across core technology categories such as enterprise applications, security, mobility, communications & collaboration, and Cloud Computing, etc.
Learn about the drivers that are influencing media companies’ investments in each technology category.
Establish how media companies’ IT budgets are currently allocated across various segments within a technology category.
Gain insight into how media companies’ plan to change their ICT budget allocations across various segments within a technology category.
Summary
Why was the report written?
In order to provide deeper insights into media companies’ ICT investment priorities and strategic objectives.
What is the current market landscape and what is changing?
Kable Market Research’s survey finds that a significant proportion of media companies have already invested in enterprise applications and these solutions are expected to receive higher investments in the next two years.
What are the key drivers behind recent market changes?
The demand for enterprise applications is expected to be primarily driven by media companies’ need to implement innovative applications to enhance their competitiveness and improve their business operations.
What makes this report unique and essential to read?
Kable Market Research Market Research has invested significant resources in order to interview CIOs and IT managers about their IT investment priorities. Very few IT analyst houses will have interviewed 100+ ICT decision makers in the media industry in H2 2012.
Reasons To Buy
The ever increasing number of cyber threats and network intrusions, steady rise in the size of mobile workforce, and their usage of mobile devices is forcing media companies to strengthen the security and privacy of their ICT environments. It is clear from the survey that X% of media companies already invested in security technologies.
The continuously evolving ICT infrastructure fuelled by modernisation initiatives, coupled with increasingly complex implementations, has made the work of CIOs and other IT managers in media companies more difficult. Consequently, to minimise the complexity of their ICT infrastructure, media companies are making significant investments in IT systems management.
The need to store the significant volumes of data generated by media companies on a day-to-day basis for further reference and analysis is set to drive spending in content management. Records management and document management are the most popular content management technologies amongst media companies, with penetration rates of X% each.
Media companies of all sizes have been witnessing a steady increase in the size of their mobile workforces and investing in mobility technologies to meet their requirements. Kable Market Research’s survey shows that device management is the most widely used mobility technology with the highest current penetration rate of 71%.
Media companies have been implement virtualisation technologies at all levels (storage, server, network, and desktop) to reduce their infrastructure costs and increase their server efficiency. The fact that storage virtualization and server virtualization are on top of enterprises’ priority lists reflects this trend.
Table of Contents
1 Enterprise ICT investment trends
1.1 Introduction
1.2 Survey demographics
1.3 ICT budget changes
1.4 Strategic objectives
1.5 Core technology investment priorities
2 Detailed ICT investment priorities
2.1 Introduction
2.2 Enterprise applications
2.3 Business intelligence
2.4 Security
2.5 Content management
2.6 Mobility
2.7 IT systems management
2.8 Communications & collaboration
2.9 Green IT & virtualization
2.1 Cloud computing solutions
3 Summary
3.1 Enhancing collaboration and standardizing infrastructure is shaping media companies’ ICT spending strategies
4 Appendix
4.1 Definitions
4.2 Further reading
4.3 Contact the authors
List Of Tables
Table 1: Media – enterprise ICT survey geographic breakdown
Table 2: Media – enterprise ICT survey breakdown by size band (number of employees)
Table 3: Recent and expected ICT budget changes among media companies
Table 4: Current strategic objectives of media companies
Table 5: Current and future investment priorities of media companies across core technologies
Table 6: Enterprise applications – media companies’ current and future investment priorities
Table 7: Business intelligence – media companies’ current and future investment priorities
Table 8: Security – media companies’ current and future investment priorities
Table 9: Content management – media companies’ current and future investment priorities
Table 10: Mobility – media companies’ current and future investment priorities
Table 11: IT systems management – media companies’ current and future investment priorities
Table 12: Communications & collaboration – media companies’ current and future investment priorities
Table 13: Green IT & virtualization – media companies’ current and future investment priorities
Table 14: Cloud computing solutions – media companies’ current and future investment priorities
List Of Figures
Figure 1: Media – enterprise ICT survey geographic breakdown
Figure 2: Media – enterprise ICT survey breakdown by size band (number of employees)
Figure 3: Recent and expected ICT budget changes among media companies
Figure 4: Current strategic objectives of media companies
Figure 5: Current and future investment priorities of media companies across core technologies
Figure 6: Enterprise applications – media companies’ current and future investment priorities
Figure 7: Business intelligence – media companies’ current and future investment priorities
Figure 8: Security – media companies’ current and future investment priorities
Figure 9: Content management – media companies’ current and future investment priorities
Figure 10: Mobility – media companies’ current and future investment priorities
Figure 11: IT systems management – media companies’ current and future investment priorities
Figure 12: Communications & collaboration – media companies’ current and future investment priorities
Figure 13: Green IT & virtualization – Media companies’ current and future investment priorities
Figure 14: Cloud computing solutions – media companies’ current and future investment priorities
