Synopsis
This report presents the findings from a survey of 52 Austrian enterprises regarding their approach to Information & Communication Technology (ICT) procurement. The survey investigates the way that Austrian enterprises like to purchase technology, as well as the major IT and business objectives influencing their IT investment strategies.
Scope
Provides insights into Austrian enterprises’ preferred buying approaches.
Comprehend the business objectives that Austrian enterprises are looking to achieve through their IT investment strategy.
Appreciate the IT objectives that Austrian enterprises are looking to achieve through their IT investment strategy.
Understand the factors that are influencing Austrian enterprises’ decision to select an ICT provider.
Understand which organisational roles influence ICT purchasing decisions and signing off budgets.
Summary
Why was the report written?
To highlight the criteria on which Austrian enterprises select their ICT providers as well as the roles which have influence while making ICT purchasing decisions.
What is the current market landscape and what is changing?
Austrian enterprises are cautious of making big ICT investments, however their preference towards hosted services is slowly gaining traction.
What are the key drivers behind recent market changes?
Enterprises’ focus on minimizing cost and reducing complexity is compelling them to invest in hosted services
What makes this report unique and essential to read?
Kable Market Research Market Research has invested significant resources in order to interview CIOs and IT managers about their IT Procurement. Very few IT analyst houses will have interviewed 50+ ICT decision makers in Austrian market in H2 2012.
Reasons To Buy
Kable Market Research’s survey shows that a large proportion of Austrian enterprises favour on-premise deployments compared to hosted services. Enterprises with strict legislation and compliance regulations tend to choose on-site deployment as they require full control over confidential data and processes.
During the current economic uncertainty, enterprises’ focus is very much on identifying additional revenue opportunities, whilst at the same time cutting costs to enhance profitability; which is evident from the survey where Austrian enterprises rate the objective of ‘improve supplier relationships’ at the lower end of the scale.
IT objectives related to ‘using IT to support revenue growth’ has relatively lower importance with Austrian enterprises, with only X% of enterprises identifying it as top priority.
Austrian enterprises rate the selection factors ‘specific functionality expertise/depth’ and ‘price’ to be the most important criteria, with average ratings of X on the scale of 1 to 4.
A large proportion of Austrian enterprises state that their ICT infrastructure is either somewhat complex or very complex, indicating the demand for managed services.
Table of Contents
1 Enterprise ICT investment trends
1.1 Introduction
1.2 Survey demographics
1.3 ICT budget changes
1.4 ICT investment priorities
2 ICT procurement trends
2.1 Introduction
2.2 Purchasing channels
2.3 Business objectives influencing IT investment strategy
2.4 IT objectives influencing IT investment strategy
2.5 ICT provider selection
2.6 Influencers
2.7 Complexity of the ICT infrastructure environment
3 Summary
3.1 The on-premise approach for deploying technologies is the most common amongst Austrian enterprises, although hosted deployment are gaining in acceptance
4 Appendix
4.1 Definitions
4.2 Further reading
4.3 Contact the authors
List Of Tables
Table 1: Austrian enterprise ICT survey industry breakdown
Table 2: Austrian enterprise ICT survey breakdown by size band (number of employees)
Table 3: Recent and expected ICT budget changes among Austrian enterprises
Table 4: Austrian enterprises’ current and future investment priorities across technology categories
Table 5: Austrian enterprises' preferred approach to buying technologies
Table 6: Business objectives which influence Austrian enterprises' IT investment strategy
Table 7: IT objectives which influence Austrian enterprises' IT investment strategy
Table 8: Factors influencing Austrian enterprises' decision to choose an ICT provider
Table 9: Influence of organizational roles in making ICT purchasing decisions and signing off budgets
Table 10: Complexity of the ICT infrastructure in Austrian enterprises
List Of Figures
Figure 1: Austrian enterprise ICT survey industry breakdown
Figure 2: Austrian enterprise ICT survey breakdown by size band (number of employees)
Figure 3: Recent and expected ICT budget changes among Austrian enterprises
Figure 4: Austrian enterprises’ current and future investment priorities across technology categories
Figure 5: Austrian enterprises' preferred approach to buying technologies
Figure 6: Business objectives which influence Austrian enterprises' IT investment strategy
Figure 7: IT objectives which influence Austrian enterprises' IT investment strategy
Figure 8: Factors influencing Austrian enterprises' decision to choose an ICT provider
Figure 9: Influence of organizational roles in making ICT purchasing decisions and signing off budgets
Figure 10: Complexity of the ICT infrastructure in Austrian enterprises
