Synopsis
This report presents the findings from a survey of 163 Brazilian enterprises regarding their approach to Information & Communications Technology (ICT) procurement. The survey investigates the way that Brazilian enterprises like to purchase technology, as well as the major IT and business objectives influencing their IT investment strategies.
Scope
Provides insights about what are the preferred buying approaches adopted by the Brazilian enterprises to procure various technologies.
Comprehend what business objectives Brazilian enterprises are looking to achieve through their IT investments strategy.
Appreciate what IT objectives Brazilian enterprises are looking to achieve through their IT investments strategy.
Understand what all factors influence Brazilian enterprises’ decision to select an ICT provider.
Understanding which organisational roles influence the most for making IT purchasing decisions and signing off budgets.
Summary
Why was the report written?
To highlight the criteria based on which Brazilian enterprises select their IT providers as well as the roles which have influence while making IT purchasing decisions
What is the current market landscape and what is changing?
Brazilian enterprises are demonstrating an increasingly positive trend in the adoption of IT which is expected to continue in 2013.
What are the key drivers behind recent market changes?
Brazilian enterprises are continuously looking to adopt green IT and virtualization, cloud computing, mobility, and business intelligence solutions - primarily to reduce their costs, enhance operational efficiencies, achieve sustainability, and improve customer service and experience.
What makes this report unique and essential to read?
Kable Market Research Market Research has invested significant resources in order to interview CIOs and IT managers about their IT Procurements. Very few IT analyst houses will have interviewed 163+ ICT decision makers in Brazilian market in 2012.
Reasons To Buy
According to Kable Market Research survey, 49% of Brazilian enterprises purchase technologies direct from suppliers, followed by local resellers, and national resellers.
Kable Market Research’s survey results reveal that business objectives such as ‘raising efficiency’, ‘increasing customer satisfaction’, and ‘increasing revenues’ are the most important factors influencing Brazilian enterprises’ IT investment decisions.
Major proportion of Brazilian enterprises are making IT investments to better demonstrate the value of IT to their business, giving this objective the highest rating of X on a scale of 1 to 4.
Brazilian enterprises consider leading-edge technology and specific functionality expertise/depth to be major factors when choosing an ICT provider in this competitive market.
As a result of rising technological advancements and intricate business demands, X% of Brazilian enterprises believe that their ICT infrastructure is very complex or a somewhat complex.
Table of Contents
1 Enterprise ICT investment trends
1.1 Introduction
1.2 Survey demographics
1.3 ICT budget changes
1.4 ICT investment priorities
2 ICT procurement trends
2.1 Introduction
2.2 Purchasing channels
2.3 Business objectives influencing IT investment strategy
2.4 IT objectives influencing IT investment strategy
2.5 ICT provider selection
2.6 Influencers
2.7 Complexity of the ICT infrastructure environment
3 Summary
3.1 Vendors should focus on addressing the complexity of ICT infrastructure and showcasing their industry and functional expertise
4 Appendix
4.1 Definitions
4.2 Further reading
4.3 Contact the authors
List Of Tables
Table 1: Brazilian enterprise ICT survey industry breakdown
Table 2: Brazilian enterprise ICT survey breakdown by size band (number of employees)
Table 3: Recent and expected ICT budget changes among Brazilian enterprises
Table 4: Brazilian enterprises’ current and future investment priorities across technology categories
Table 5: Brazilian enterprises' preferred approach to buying technologies
Table 6: Business objectives which influence Brazilian enterprises' IT investment strategy
Table 7: IT objectives which influence Brazilian enterprises' IT investment strategy
Table 8: Factors influencing Brazilian enterprises' decision to choose an ICT provider
Table 9: Influence of organizational roles in making ICT purchasing decisions and signing off budgets
Table 10: Complexity of the ICT infrastructure in Brazilian enterprises
List Of Figures
Figure 1: Brazilian enterprise ICT survey industry breakdown
Figure 2: Brazilian enterprise ICT survey breakdown by size band (number of employees)
Figure 3: Recent and expected ICT budget changes among Brazilian enterprises
Figure 4: Brazilian enterprises’ current and future investment priorities across technology categories
Figure 5: Brazilian enterprises' preferred approach to buying technologies
Figure 6: Business objectives which influence Brazilian enterprises' IT investment strategy
Figure 7: IT objectives which influence Brazilian enterprises' IT investment strategy
Figure 8: Factors influencing Brazilian enterprises' decision to choose an ICT provider
Figure 9: Influence of organizational roles in making ICT purchasing decisions and signing off budgets
Figure 10: Complexity of the ICT infrastructure in Brazilian enterprises
