Synopsis
This report presents the findings from a survey of 137 German enterprises regarding their approach to Information & Communication Technology (ICT) procurement. The survey investigates the way that German enterprises like to purchase technology, as well as the major IT and business objectives influencing their IT investment strategies.
Scope
Provides insights into German enterprises’ preferred buying approaches.
Comprehend the business objectives that German enterprises are looking to achieve through their IT investment strategy.
Appreciate the IT objectives that German enterprises are looking to achieve through their IT investment strategy.
Understand the factors that are influencing German enterprises’ decision to select an ICT provider.
Understand which organizational roles influence IT purchasing decisions and signing off budgets.
Summary
Why was the report written?
To highlight the criteria on which German enterprises select their IT providers as well as the roles which have influence while making IT purchasing decisions.
What is the current market landscape and what is changing?
On-premise deployments are still preferred by German enterprises, though hosted solutions are slowly gaining prominence.
What are the key drivers behind recent market changes?
The preference towards hosted deployment is increasing, as it offers various advantages such as flexibility, easier management, and cost savings.
What makes this report unique and essential to read?
Kable Market Research Market Research has invested significant resources in order to interview CIOs and IT managers about their IT Procurement. Very few IT analyst houses will have interviewed 130+ ICT decision makers in the German market in H2 2012.
Reasons To Buy
Increasing adoption of cloud technology is decreasing the role of IT resellers as vendors engage directly with enterprises.
German enterprises have rated ‘Improve supplier relationships’ on the lower side of the scale, with an average rating of X. This suggests that enterprises’ focus is on their own operations, which is expected given the difficult trading conditions many are facing.
The survey shows that a large proportion of German enterprises favor on-premise deployments (X%) as compared to hosted services (X%).
With respect to the authority over signing off budgets, surprisingly, German enterprises state that CFOs are the most influential, with an average rating of X on a scale of 1 to 4.
Most German enterprises have complex ICT environment. Only few of the enterprises (just X% of respondents) state that their ICT infrastructure is entirely standards based, where they operate with a small number of interoperable vendor solutions.
Table of Contents
1 Enterprise ICT investment trends
1.1 Introduction
1.2 Survey demographics
1.3 IT budget changes
1.4 IT investment priorities
2 ICT procurement trends
2.1 Introduction
2.2 Purchasing channels
2.3 Business objectives influencing IT investment strategy
2.4 IT objectives influencing IT investment strategy
2.5 IT provider selection
2.6 Influencers
2.7 ICT infrastructure environment complexity
3 Summary
3.1 German enterprises give utmost importance to functional and technical expertise while selecting an IT vendor
4 Appendix
4.1 Definitions
4.2 Further reading
4.3 Contact the authors
List Of Tables
Table 1: German enterprise ICT survey industry breakdown
Table 2: German enterprise ICT survey breakdown by size band (number of employees)
Table 3: Recent and expected ICT budget changes among German enterprises
Table 4: German enterprises’ current and future investment priorities across technology categories
Table 5: German enterprises' preferred approach to buying technologies
Table 6: Business objectives which influence German enterprises' IT investment strategy
Table 7: IT objectives which influence German enterprises' IT investment strategy
Table 8: Factors influencing German enterprises' decision to choose an IT provider
Table 9: Influence of organizational roles in making IT purchasing decisions and signing off budgets
Table 10: Complexity of ICT infrastructure in German enterprises
List Of Figures
Figure 1: German enterprise ICT survey industry breakdown
Figure 2: German enterprise ICT survey breakdown by size band (number of employees)
Figure 3: Recent and expected ICT budget changes among German enterprises
Figure 4: German enterprises’ current and future investment priorities across technology categories
Figure 5: German enterprises' preferred approach to buying technologies
Figure 6: Business objectives which influence German enterprises' IT investment strategy
Figure 7: IT objectives which influence German enterprises' IT investment strategy
Figure 8: Factors influencing German enterprises' decision to choose an IT provider
Figure 9: Influence of organizational roles in making IT purchasing decisions and signing off budgets
Figure 10: Complexity of ICT infrastructure in German enterprises
