Synopsis
This report presents the findings from a survey of 100 media companies regarding their approach to Information & Communications Technology (ICT) procurement. The survey investigates the way that media companies like to purchase technology, as well as the major IT and business objectives influencing their IT investment strategies.
Scope
Provides insights into media companies’ preferred buying approaches.
Comprehend the business objectives that media companies are looking to achieve through their IT investment strategy.
Appreciate the IT objectives that media companies are looking to achieve through their IT investment strategy.
Understand the factors that are influencing media companies’ decision to select an ICT provider.
Understand which organisational roles influence ICT purchasing decisions and signing off budgets.
Summary
Why was the report written?
To highlight the criteria on which media companies select their ICT providers as well as the roles which have influence while making ICT purchasing decisions.
What is the current market landscape and what is changing?
Media companies have been optimistic about their ICT investments in 2013, preferring to buy technologies direct from suppliers and deploying them on-site. However, demand for hosted solutions is picking up pace.
What are the key drivers behind recent market changes?
Kable Market Research believes that the benefits of flexibility, easier management, and cost savings are expected to drive the demand for hosted services in the coming years.
What makes this report unique and essential to read?
Kable Market Research Market Research has invested significant resources in order to interview CIOs and IT managers about their IT Procurement. Very few IT analyst houses will have interviewed 100+ ICT decision makers in the media industry in H2 2012.
Reasons To Buy
Media companies have a higher preference for buying technologies from local resellers compared to national resellers, as they tend to be in a better position to provide timely support services and also possess vertical expertise.
Media companies are gradually shifting their focus towards hosted deployments, primarily driven by advantages such as reduced IT costs and improved scalability & flexibility. There is an increasing preference for using the hosted model for technologies such as communications & collaboration, content management, and green IT & virtualization.
Media companies are placing a high degree of emphasis on improving efficiency and delivering an improved customer experience. On average, raising the overall efficiency of the organization is assigned a top priority, with respondents rating it X on a scale of 1 to 4, while improving customer satisfaction is next in line with a average rating of X on the same scale.
Media companies are concentrating on aligning IT with their overall business objectives. The survey reflects this trend, with the majority of media companies rating ‘align IT with overall business goals’ as the most important IT objective influencing their IT investment strategy.
According to Kable Market Research’s survey, X% of media companies state that they have an ICT infrastructure which is somewhat complex, with several hardware manufacturers, operating systems, databases, applications, and other elements, whilst X% describe their ICT infrastructure as ‘very complex’ with multiple instances of different technology types.
Table of Contents
1 Enterprise ICT investment trends
1.1 Introduction
1.2 Survey demographics
1.3 ICT budget changes
1.4 ICT investment priorities
2 ICT procurement trends
2.1 Introduction
2.2 Purchasing channels
2.3 Business objectives influencing IT investment strategy
2.4 IT objectives influencing IT investment strategy
2.5 ICT provider selection
2.6 Influencers
2.7 ICT infrastructure environment complexity
3 Summary
3.1 Media companies are focusing on ICT investments to gain competitive advantage and differentiation in the market
4 Appendix
4.1 Definitions
4.2 Further reading
4.3 Contact the authors
List Of Tables
Table 1: Media – enterprise ICT survey geographic breakdown
Table 2: Media – enterprise ICT survey breakdown by size band (number of employees)
Table 3: Recent and expected ICT budget changes among media companies
Table 4: Current and future investment priorities of media companies across core technologies
Table 5: Media companies’ preferred approach to buying technologies
Table 6: Business objectives which influence media companies’ IT investment strategy
Table 7: IT objectives which influence media companies’ IT investment strategy
Table 8: Factors influencing media companies’ decision to choose an ICT provider
Table 9: Influence of organizational roles in making ICT purchasing decisions and signing off budgets
Table 10: Complexity of ICT infrastructure in media companies
List Of Figures
Figure 1: Media – enterprise ICT survey geographic breakdown
Figure 2: Media – enterprise ICT survey breakdown by size band (number of employees)
Figure 3: Recent and expected ICT budget changes among media companies
Figure 4: Current and future investment priorities of media companies across core technologies
Figure 5: Media companies’ preferred approach to buying technologies
Figure 6: Business objectives which influence media companies’ IT investment strategy
Figure 7: IT objectives which influence media companies’ IT investment strategy
Figure 8: Factors influencing media companies’ decision to choose an ICT provider
Figure 9: Influence of organizational roles in making ICT purchasing decisions and signing off budgets
Figure 10: Complexity of ICT infrastructure in media companies
