Trading volume of world banana powder is about 100 thousand tons, 60% of banana powder is produced in India. And the products are banana powders which contain dextrin and starch of 20%-40%.
According to a survey conducted by Huidian Research, currently there are only around ten large-scale banana powder manufacturing enterprises in China, and they are mainly distributed in China’s banana producing areas, such as Fujian, Guangxi and Yunnan etc., there are few such enterprises in north of China on account of costs. In terms of product supply, the major suppliers of banana powder are Yunnan and Fujian, and their supply volumes of banana powder account for about 68.75% of total national volume. Annual supply volume of banana powder was about 3200 tons in 2012, and 40%-50% of products for export.
Influenced by the development of further processing banana products, currently the main application areas of banana powder are health care food, functional food and baking food etc. It is predicted that other further processing banana products will be developed to be mature in next several years, and the industrialization of banana juice and other banana liquid drinks will stimulate the growth of banana powder industry.
The survey by Huidian Research shows that domestic banana pulping and pulverizing technologies may be adopted by fruit juice manufacturers by 2014, after two years of product research, development, trial-produce and promotion from 2014 to 2015, further processing banana products will be a significant part among juice beverages by 2016 in China just like apple and orange juices.
Therefore, it is predicted that the annual growth rate will be about 30 %-35% before 2015 due to the yield of banana powder is mainly affected by downstream growth currently. After 2015, with new application fields becoming mature, output of banana powder products will enjoy the explosive growth.
1. Overview of Banana Powder Industry
1.2 Industry Chain of Banana Powder
2. Environment Analysis of China’s Banana Powder Industry
2.1 China’s Economic Development Environment
2.2 Relevant Policies, Laws, Regulations and Standards
2.2.1 Construction Planning of Standard System of Tropical Crops (2011-2015)
2.2.2 Yunnan Kaixiong Group and Chinese Academy of Sciences Set up National Standards of Banana Powder
2.3 Domestic Technological Level of Banana Powder
3. Development Status of Banana Powder Industry
3.1 Development Status of Global Banana Powder Industry
3.2 Development Situation of China’s Banana Powder Industry
3.2.1 Two Major Manufacturing Techniques of Banana Powder in Market
3.2.2 Freeze Drying Products Dominate Market as a Whole
3.2.3 High Market Price
3.2.4 High Cost of Freeze Drying Manufacturing Process is Difficult for Customers to Accept
3.3 Market Conditions and Prediction
3.3.1 Status Quo of Supply
3.3.2 Supply Prediction of China’s Banana Powder, 2013-2017
3.4 Demand Situation
3.5 Demand Forecasting
3.5.1 Demand Forecast of Banana Puree
3.5.2 Demand Forecast of Banana Powder
3.6 Existing Problems and Suggestions
4. Competitive Landscape of China’s Banana Powder Industry
4.1 Competitiveness Analysis
4.1.1 Competition between Existent Enterprises
4.1.2 Potential Entrants
4.1.3 Product Substitutability
4.1.4 Bargaining Power of Upstream Suppliers
4.1.5 Bargaining Power of Downstream Clients
4.2 Regional Distribution of Banana Powder Industry
5. Upstream and Downstream Analysis
5.1 Banana Industry
5.1.1 New Market Trend
5.1.2 New Trend of Production
5.1.3 New Trend of Consumption
5.2 Downstream Application Industry of Banana Powder
5.2.1 Health Care Products
5.2.2 Baking Products
5.2.3 Infant Food Market
6. China’s Major Banana Powder Manufacturing Enterprises
6.1 Fujian Orientaland Foods Co., Ltd.
6.1.1 Company Profile
6.1.2 Main Business
6.1.3 Competitive Edge
6.1.4 Business Performance
6.2 Yunnan Lincang Kaixiong Banana Co., Ltd.
6.2.1 Company Profile
6.2.2 Main Business
6.2.3 Business Performance
6.2.4 Development Strategy
6.3 Guangxi ENDU High-Tech Co., Ltd.
6.3.1 Company Profile
6.3.2 Main Business
6.3.3 Competitive Edge
6.3.4 Business Performance
6.3.5 Development Goal
6.4 Qingdao Xinmeixiang Foods Co., Ltd.
6.4.1 Company Profile
6.4.2 Main Product
6.4.3 Competitive Edge
6.4.4 Business Performance
6.5 Fujian Lixing Foods Co., Ltd.
6.5.1 Company Profile
6.5.2 Main Business
6.5.3 Competitive Edge
6.5.4 Business Performance
7. Investment and Development Trend
7.1 Investment Opportunities
7.2 Investment Risks
7.2.1 Market Competition
7.2.2 International Trade
7.3 Development Prospect
7.4 Investment Suggestions