Since 2005, China’s dietary supplement industry has represented an upswing trend with the market demand increasing continuously. In 2013, the market size of China’s dietary supplement industry reached CNY 186.9 billion, up by 18% over last year. And it is estimated that the market size will amount to CNY 214.9 billion, up by 15% over last year, which drops slightly due to the influence of the general environment.
From the perspective of the production scale and distribution channels, China’s dietary supplement industry is still in the earlier stage of the development of European and American markets. In the aspect of enterprise size, China’s dietary supplement enterprises mainly are within CNY 50 million to CNY 500 million. Therefore large-sized enterprises are few and enterprises with economies of scale are also few.
In Jun. 2014, the Food Safety Law of the People’s Republic of China (Revised Draft) was published. Now this law is soliciting public opinion, and the final draft has not been decided. But what is predicable is that China’s dietary supplement market will become more open for foreign investors in future.
In-depth Research and Forecast of China’s Dietary Supplement (Health Food) Industry, 2014-2018 mainly provided analyses about the following aspects: Policy environment, current status, main regions (Taiwan is newly added), export & import market, investment opportunities and risks, etc. of China’s dietary supplement industry. This report also focused on the analysis of nine key enterprises in this field. Moreover, it also made thorough analyses and illustrations about the main problems and affecting factors existing in the development of China’s dietary supplement industry, as well as characteristics of Chinese consumer demand.
1. Overview of China’s Dietary Supplement Industry
1.1 Basic Definition of Dietary Supplement Products
1.1.1 Definition
1.1.2 Classification
1.1.3 Differences with Other Food Products
1.1.4 Differences with Medicines
1.1.5 Consumption Value
1.2 Development History
1.3 Market Characteristics
2. Analysis on Development Environment of China’s Dietary Supplement Industry
2.1 Economic Environment
2.2 Social Environment
2.3 Policy Environment
2.3.1 Major Laws and Regulations
2.3.2 Political Supervision Becomes Stricter
2.3.3 Explanation of 12th Five Year Planning
2.3.4 Analysis of Policy Trend from 2012
2.3.5 Fighting “Four Violations” in Dietary Supplement Industry
2.3.6 State Council issued Some Opinions on Promoting the Development of Heath Service Industry
2.3.7 State Council printed the Outline of the Program for Food and Nutrition Development in China (2014-2020)
2.3.8 Combine Approval and Registration of Dietary Supplement Products
2.3.9 Further Regulation of Custom Code for Plant Extracts
3. Current Status of China’s Dietary Supplement Industry
3.1 Current Status Analysis
3.2 Demand Analysis
3.2.1 Chinese Consumers Have High Health Awareness
3.2.2 Chinese Consumers Pay More Attention to Products Containing Chinese Traditional Medicines or with Multi-functions
3.2.3 Chinese Consumers Lack of Relevant Knowledge of Healthcare Products and Have Little Enthusiasm for Product Promotion
3.2.4 Online Shopping still is not a Major Consumption Channel for Dietary Supplement Products
3.2.5 Consumption Expenditure Situations of China’s Dietary Supplement Products
3.2.6 Consumption Concentration Ratio of China’s Dietary Supplement Industry
3.3 Distribution Channels of Dietary Supplement Products
3.4 Factors Affecting the Development of China’s Dietary Supplement Industry
3.4.1 Macro Factors Propelling the Development
3.4.2 Factors Restraining the Development
3.5 Analysis on Main Existing Problems in the Industry
3.5.1 Weak Scientific and Technological Strength
3.5.2 Backward Production Technology
3.5.3 Inefficient Integration of Industry, University, and Research
3.5.4 Lack of High-level Professional Technicians
3.5.5 Loose Market Supervision in Some Links
3.5.6 Consumers Misunderstanding and Ignorance of Dietary Supplement Products
4. Analysis on Current Status of Development of Dietary Supplement Industry in China’s Main Provinces
4.1 Zhejiang-Assembling and Sales Place, Risks Hidden Behind the Prosperity
4.2 Jiangsu-Innovated Supervision Model, Regulated Business Operation
4.3 Shanghai-Purposeful Supervision, Active and Efficient Measures
4.4 Shaanxi-Prominent Resource Advantage, Huge Development Potential
4.5 Beijing-Strong Technology Strength, Booming Development of the Industry
4.6 Overview of the Development Situation of Taiwan Dietary Supplement Industry
5. Analysis on Import & Export of China’s Dietary Supplement Industry
5.1 Stable Growth of Import & Export of Dietary Supplement Products
5.2 Traditional Market Maintain Advantage
5.3 Private Enterprises Play the Major Role
6. Analysis on Main Enterprises in China’s Dietary Supplement Industry
6.1 Amway
6.1.1 Company Profile
6.1.2 Business Performance
6.1.3 Competitiveness
6.1.4 Direct Sales Model Transforms to “Experience Strategy”
6.2 Jingpai
6.2.1 Company Profile
6.2.2 Business Performance
6.2.3 Competitiveness
6.2.4 Development Strategy
6.3 Perfect China
6.3.1 Company Profile
6.3.2 Business Performance
6.3.3 Competitiveness
6.4 Herbalife
6.4.1 Company Profile
6.4.2 Business Performance
6.4.3 Brand Promotion
6.5 New Era Health Industry
6.5.1 Company Profile
6.5.2 Business Performance
6.5.3 Competitiveness
6.5.4 Development Strategy
6.6 Jiao Da Only
6.6.1 Company Profile
6.6.2 Business Performance
6.6.3 Competitiveness
6.6.4 Development of Dietary Supplement Business
6.6.5 Sales Distribution Channel
6.7 Joincare
6.7.1 Company Profile
6.7.2 Business Performance
6.7.3 Sales Distribution Channel Innovation
6.7.4 Development Strategy
6.8 By-Health
6.8.1 Company Profile
6.8.2 Business Performance
6.8.3 Product R & D Analysis
6.8.4 Marketing Channel Adjustment
6.9 DEEL
6.9.1 Company Profile
6.9.2 Business Performance
6.9.3 Sales Promotion Strategy
6.9.4 R & D Development
6.9.5 Further Expand the Dietary Supplement Field and Invest in Velvet Antler Project
7. Investment Opportunity and Risk Analysis of China’s Dietary Supplement Industry
7.1 SWOT Analysis
7.2 Investment Opportunity Analysis
7.3 Risk Analysis
7.3.1 Technological Level Risk
7.3.2 Competition Landscape Risk
7.3.3 Export Factor Risk
7.4 Analysis on Investment Strategy of Dietary Supplement Enterprises
7.4.1 Make Wise Choice for Competition Field
7.4.2 Endeavor to Build and Improve the Brand Reputation
7.4.3 Launch Purposeful Marketing Activities and Educate Consumers
7.4.4 Actively Manage Retail Stores
7.4.5 Get Well Prepared for Advancing Toward E-Commerce
