Summary
In India, all commercial beverages saw a growth in 2015 and are likely to continue in 2016. Across the alcoholic beverage industry, consumption reported a robust growth at an overall growth of 11%, with 6% increase in beer market. Though the early monsoons and unusual cyclones affected the small players, big players were unaffected due to strong distribution channel throughout the country. Greater inclination towards social drinking as well as increase in the economic independence of the younger generation due to increased employment, rise in acceptability of drinking and hunt for sensory flavor supported the competitive and dynamic beer market.
Key Findings
- Microbreweries captured a significant development in the beer industry by offering both packaged and unpackaged (instant) range of beers.
- Indian beer market has traditionally been dominated by lager, explained by a preference for a light, refreshing flavor.
- Increase in consumers knowledge regarding premium products helped in springing up the local microbreweries.
- Even though there is strong demand and increase in popularity of beer, consumption level was still low because of inconsistent policies, stringent regional regulations, and a bottleneck in supply levels.
- Flavored beer is fast growing in popularity especially among urban as a result of sensory flavor experimentation, even among females.
Synopsis
Canadean's India Beer Market Insights 2016 Report provides a complete overview of the India beer industry structure offering a comprehensive insight into historical background trends, 2015 performance and 2016 outlook.
Covering total market (on and off-premise) the report details:
- 2011-2015 actual detailed beer consumption volume data by segment, brand, brewer, packaging and distribution (on-/off-premise), with 2016 forecasts
- Top line production, import, export and consumption volume from 2005-2015 with forecasts for 2016
- Value by distribution channel 2011-2015, with 2016 forecasts
- 2014-2016 selected on- / off-premise retail prices
- Details of key beer new product launches in 2015 by company
- Overview of the competitive landscape in the beer market, with analysis of key company performance
- Insightful and valuable analysis of the drivers behind both current and emerging trends in the beer market
- Data is also available in excel format
Reasons To Buy
- Gain an in-depth understanding of the dynamics and structure of the India beer industry, from the latest competitive intelligence of both historical and forecast trends to enhance your corporate strategic planning
- Evaluate the current emerging trends and future growth opportunities in the India beer market to support your brand development and marketing initiatives
- Understand volume vs. value trends and identify the key growth opportunities across the super-premium, premium, mainstream and discount segments to best target profitability
- Analyze domestic and imported beer brand performance and determine the key trends driving consumption preference to develop a competitive advantage
- Interrogate the unique granularity of our data to analyze the market on a variety of levels to make well-informed decisions on future threats and growth prospects in the marketplace for your company
- Use our new power point add-on to quickly absorb a succinct summary of the key trends in the India beer market
- View a selection of the key 2015 product launches and identify competitor activity and product innovation and differentiation prospects
Table Of Contents
1 Market Context
1.1 Market Parameters Tables
1.2 Legislation and Taxation Tables
2 Market Background Briefing
3 Market Update
3.1 New Products and Photo Shots
3.2 Beer Pricing Tables
3.3 Beer Data Tables
4 Brewer Profiles
5 Appendix
5.1 Disclaimer
5.2 Methodology, Wisdom Attributes and Product Definitions
5.3 Map
List Of Tables
Table 1: India Population Size and Growth, 1987-2018F
Table 2: Asia Population Size and Growth, 2005-2016F
Table 3: India Economic Indicators, 2007-2017F
Table 4: Taxation
Table 5: Beer Key Facts
Table 6: Top 10 Beer Brands - Volume, 2013-2015
Table 7: Top 10 International Premium and Super premium Beer Brands - Volume, 2013-2015
Table 8: Licensed Brand Owners and Licensees
Table 9: Beer Market Valuation (Local Currency), 2014-2016F
Table 10: Selected Consumer Beer Prices: On-Premise, 2014-2016
Table 11: Selected Consumer Beer Prices: Off-Premise, 2014-2016
Table 12: Average Beverage Consumption - Liters of Pure Alcohol (LPA) Per Capita, 2005-2016F
Table 13: Beer Production/Trade/Consumption 000 HL, 2005-2016F
Table 14: Beer Production/Trade/Consumption - Growth, 2005-2016F
Table 15: Consumption of FABs and Cider (000 HL), 2005-2016F
Table 16: Beer Foreign Trade By Country (Imports), 2012-2016F
Table 17: Beer Foreign Trade By Country (Exports), 2012-2016F
Table 18: Beer Market Valuation (Local Currency), 2014-2016F
Table 19: Beer Consumption by Local Definition, 2012-2016F
Table 20: Beer Consumption by Standard Price Segmentation, 2012-2016F
Table 21: Beer Consumption by Alcoholic Strength, 2012-2016F
Table 22: Beer Consumption by Type, 2012-2016F
Table 23: Beer Consumption by Geographic Scope, 2012-2016F
Table 24: Beer All Trademarks, 2011-2015
Table 25: Beer Brands by Local Definition, 2011-2015
Table 26: Beer Brands by Standard Price Segment, 2011-2015
Table 27: Beer Brands by Alcoholic Strength, 2011-2015
Table 28: Beer Brands by Type, 2011-2015
Table 29: Imported Brands by Origin, 2011-2015
Table 30: Beer Licensed Brands, 2011-2015
Table 31: Beer Trademark Owners, 2011-2015
Table 32: Beer Local Operators, 2011-2015
Table 33: Beer leading Brewers/Importers, 2011-2015
Table 34: Beer Consumption by Pack Mix: Refill ability/Pack/Size, 2012-2016F
Table 35: Beer Distribution: On vs. Off Premise, 2012-2016F
Table 36: Mohan Meakin Brand Volumes 2011-2015
Table 37: SABMiller India Brand Volumes 2011-2015
Table 38: United Breweries Ltd, India Brand Volumes 2011-2015
List Of Figures
Figure 1: Beer Leading Brewers/Importers, 2015
Figure 2: Beer Consumption by Pack Material/Type, 2015
Figure 3: Beer Distribution by Channel, 2015
Figure 4: Beer Consumption by Price Segment, 2015
