Internet music radio and track play listening hours rose 50.5% in 2011 to over 1.3 billion monthly, while monetization initiatives (advertising and subscription) advanced 64.3%, according to this in-depth sector analytics report
This sector research report details how the market’s forward momentum accelerated in 2010, delivered strong usage and monetization results in 2011 which continue unabated in 2012. For the first time, sector revenue growth outpaced that of radio and track play listening hour growth.
The sector achieved $293.7 million in gross media spend (all format executions, including audio, video and display), with another $171.7 million in subscription revenue. The total market is forecast to rise 78% in 2012.
| EXECUTIVE SUMMARY | 1 | |||
| Internet radio and track play listening hours averaged 1.3 billion per month in 2011 | 1 | |||
| Internet Radio Listening Hour Growth: 2004-2011 | 2 | |||
| Internet Music Radio Listening Hours Annual Growth: 2004-2014 | 3 | |||
| Mobile users produced 41.1% of total listening hours in 2011 | 4 | |||
| Mobile Listening Hour Percent 2010-2011 | 4 | |||
| Internet Music Radio and Track Play Advertising, Subscription Revenue Combined Ramp Up 64.3% in 2011 | 4 | |||
| Internet Music Radio and Song Play Revenue: 2005-2014 Advertising and Subscription | 5 | |||
| Internet Music Radio Advertising and Subscription Market Revenue Contribution Trend Lines: 2005 ‐ 2014 | 6 | |||
| Internet Music Radio Hours and Revenue: 2006 ‐ 2011 | 7 | |||
| Glossary of Terms | 8 | |||
| SECTION ONE | 10 | |||
| Internet Radio and Track Play Listening Hour Growth at 50% In 2011 | 10 | |||
| Market Catalysts | 10 | |||
| Internet radio and track play listening hours averaged 1.3 billion per month in 2011 | 10 | |||
| Internet Music Radio Listening Hour Comparison: 2004 – 2011 | 11 | |||
| Mobile users produced 41.1% of total listening hours in 2011 | 12 | |||
| Internet Music Radio and Track Play Listening Analysis: 2010 - 2011 | 13 | |||
| Pandora and Shoutcast capture 79.1% of total listening hours | 15 | |||
| Pandora and Shoutcast Listening Hours: 2011 | 15 | |||
| Internet Radio and Track Play Listening Annual Percent Growth now Exceeds Shoutcast | 15 | |||
| Internet Music Radio Listening Hour Growth: 2005 – 2011 | 16 | |||
| Shoutcast Listening Hour Growth: Annual Totals 2005 – 2011 | 16 | |||
| Pandora Listening Hours: 2010 | 17 | |||
| Pandora Listening Hours: 2011 | 18 | |||
| Internet music and track play listening hours are forecast to grow 50% in 2012 | 19 | |||
| Internet Music Listening Hour Growth History and Forecast: 2004 - 2014 | 19 | |||
| Internet Music Radio and Track Play Revenue Growth Surpasses Increase in Listening Hours | 22 | |||
| Internet Music Radio Listening Hour and Revenue Growth Comparison: 2006 - 2011 | 22 | |||
| Internet Radio and Track Play Listening Hours 2011 | 24 | |||
| Internet Music Radio and Track Play Listening Hours: 2010 | 40 | |||
| SECTION TWO | 56 | |||
| Internet Music Radio and Track Spins and Media Spend: 2005 – 2014 | 56 | |||
| Monetization fundamentals and growth catalysts 2011 - 2014 | 56 | |||
| Pandora Public Valuation Analysis 2012 | 57 | |||
| Internet Music Radio and Track Play Advertising, Subscription Revenue Combined Ramp Up 64.3% in 2011 | 58 | |||
| Internet Music Radio/Song Play Market Revenue Analysis | 59 | |||
| Media spend rose by 103.2% in 2011, subscription revenue by 23.7% | 62 | |||
| Ad Supported and Subscription-Based Internet Radio Revenue: 2005 - 2014 | 63 | |||
| Total market revenue growth expected to accelerate 78% year-over-year in 2012 | 64 | |||
| Internet Music Radio/Song Play Market Revenue Analysis | 64 | |||
| Internet Music Radio Gross Media Spend: 2005 - 2014 | 67 | |||
| Audio Inventory Forecast to Rise Substantially in 2012 as Pandora More Aggressively Monetizes Against the Format | 70 | |||
| Gross Media Spend: Internet Music Radio 2003 - 2014 | 71 | |||
| Display Advertising Expected to Decline in Media Spend Share through 2014 as Audio, Video Sales Rise | 73 | |||
| Total Audio/Video and Display Paid Media Placement: Internet Music Radio 2005 - 2014 | 74 | |||
| Internet Music Radio/Song Play Advertising Media Spend Share: 2003 - 2014 | 75 | |||
| Ad Supported Listening Hours: 2005 - 2014 | 78 | |||
| Listening Hours Supported By Audio Advertising: 2005 - 2014 | 80 | |||
| Ad Supported Listening Hours Declined From 2006 – 2009; Increased From 2010 – 2011 | 82 | |||
| Monthly Ad Supported Listening Hour Comparison: 2005 - 2014 | 82 | |||
| Internet Radio and Song Play Subscription Revenue Estimated at $171.7 Million in 2011 | 84 | |||
| Internet Music Radio/Song Play Subscription Revenue: 2003 - 2011 | 84 | |||
| Subscription Radio/Song Play Revenue Analysis: 2003 - 2011 | 86 | |||
| Subscription Radio and Song Play Service Brands and Revenue Analysis: 2003 - 2011 | 87 | |||
| Royalty Rates as Currently Structured Return 50+% of Revenues Back to Licensing Organizations | 89 | |||
| Internet Music Radio Royalty Payment Analysis: 2011 | 89 | |||
| Pandora Media: Revenue Analytics | 91 | |||
| SECTION THREE | 92 | |||
| Q & A’s | 92 | |||
| ABACAST | 92 | |||
| ACCURADIO | 96 | |||
| PANDORA | 99 | |||
| SLACKER | 104 | |||
| SMOOTH JAZZ | 110 | |||
| TARGETSPOT | 116 | |||
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