Internet video climbed to a lofty 431.8 billion views in 2011, an increase of 43.2%, delivering 21.2 billion hours of self-selected, personal preference content to users, an estimated 5.2% of TV hours watched for the year.
Professionally produced and distributed video on destination sites captured a 22.1% share, while UGC/Social Networking counterparts racked up 77.9% of total views, according to this comprehensive usage analytics report.
This video sector report presents rigorous analyses surrounding pro publisher brands, content categories, sites and aggregator networks monthly, in addition to historical performance encompassing the entire period since the format’s introduction online in 1998, through 2011; forecasts are carried out to 2014.
TABLE OF CONTENTS:
| EXECUTIVE SUMMARY | 1 | |||
| Internet Video Views Rise 43.2% in 2011 | 1 | |||
| Pro and UGC Video Views: 2005-2011 | 2 | |||
| Pro and UGC Video Viewing Share Trend Analysis: 2005-2011 | 3 | |||
| Pro Video Sites Have a Large Unique User Base Advantage Over UGC Video | 4 | |||
| Annual Percent Change in Views per Unique User per Month per Site: 2007-2011 | 5 | |||
| Professionally Produced, Published, Distributed and Syndicated Video Generates 95.3 Billion Views in 2011 | 5 | |||
| Pro Internet Video Growth Rates: 1998-2014 | 6 | |||
| Television Content Delivered 24.1 Billion Views in 2011, and Leads the Professional Categories across the Internet | 7 | |||
| UGC and Social Networking Video Views Up 46.2% in 2011 | 7 | |||
| YouTube Produced 94.3% of UGC/Social Networking Video Views in 2011 | 7 | |||
| Music, Entertainment and Comedy Account For a Combined 56.4% Share of Total Partner Channel Views in 2011 | 7 | |||
| Music is the Top Category on YouTube, Capturing a 38.4% Share of Total Views | 7 | |||
| SECTION ONE | 8 | |||
| Internet Video Views Rise 43.2% in 2011 | 8 | |||
| UGC and Pro Video Growth and View Share Summary: 2005 - 2011 | 8 | |||
| UGC/Social Networking and Pro Video Market Growth and Forecast: 2005 - 2014 | 12 | |||
| UGC Video View Growth Continues to Outpace Pro Published and Hosted content | 16 | |||
| UGC/Social Networking and Pro Video Market Growth Rate Comparison: 2005-2014 | 17 | |||
| Pro and UGC Video Exhibit Similar Growth Rates, Based on Comparable Stages of Market Maturity | 19 | |||
| Pro Video Sites Have a Large Unique User Base Advantage Over UGC Video, Though Audience Share is More Fragmented | 21 | |||
| Pro and UGC/Social Networking Video Views per Unique User per Month Comparison: 2006 - 2011 | 22 | |||
| Views per Unique User per Month per Site 2006 - 2011: Pro vs. UGC Video | 22 | |||
| Annual Percent Change in Views per Unique User per Month per Site: 2007-2011 | 25 | |||
| Annual Percent Change in Total Unique Users 2007-2011: Pro vs UGC Video | 26 | |||
| SECTION TWO | 27 | |||
| Professionally Produced, Published, Distributed and Syndicated Video Records95.3 Billion Views in 2011 | 27 | |||
| Pro Video Views: 1998 - 2014 | 28 | |||
| Pro Video View Growth Rates: 1998 - 2014 | 30 | |||
| Video Views per Unique User, per Site, per Month Increased 3.2% in 2011 | 32 | |||
| Total Pro Video Views per Unique User per Site per Month | 32 | |||
| Television Content Delivered 24.1 Billion Views in 2011, and Leads the Professional Categories across the Internet | 34 | |||
| Internet Video Category Growth: 1999 - 2012 (Professional Video Content) | 35 | |||
| Professional Video Views by Category: 2011 | 37 | |||
| Professional Video Views by Category: 2010 | 39 | |||
| Television Views Have Doubled Since 2009 | 41 | |||
| Professional Video View Growth by Category: 2009 - 2011 | 41 | |||
| Pro Published Television Content Category Share 1999-Est 2012 | 45 | |||
| Pro Published News/Info/Politics Content Category Share 1999-Est 2012 | 47 | |||
| Pro Published Entertainment/Kids Content Category Share 1999-Est 2012 | 49 | |||
| Pro Published Music Content Category Share 1999-Est 2012 | 51 | |||
| Pro Published Sports Content Category Share 1999-Est 2012 | 53 | |||
| Pro Published Movie/Film Content Category Share 1999-Est 2012 | 55 | |||
| Pro Video Category Analysis: 2011 | 56 | |||
| Television | 56 | |||
| Entertainment/Kids | 72 | |||
| News/Information/Politics | 98 | |||
| Film/Movies/Movies and TV | 110 | |||
| Aggregation/Search Channels/Sites | 115 | |||
| Music/Music News/Interviews | 118 | |||
| Music/Music News/Interviews | 122 | |||
| Sports | 124 | |||
| SECTION THREE | 131 | |||
| UGC Video Offers Viewers Diverse Choice in Thematic Channels and Content Category Options | 131 | |||
| UGC and Social Networking Video Views Up 46.2% in 2011 | 131 | |||
| UGC/Social Networking Video Views and Growth Rates: 2005 - 2014 | 132 | |||
| UGC/Social Networking Video Views per Unique User per Month Comparison: 2006-2011 | 135 | |||
| YouTube Produced 94.3% of UGC/Social Networking Video Views in 2011 | 139 | |||
| YouTube and UGC Video View Comparison: 2006 - 2011 | 139 | |||
| YouTube Video Views: 2006 - 2011 | 143 | |||
| Music, Entertainment and Comedy Account For a Combined 56.4% Share of Total Partner Channel Views in 2011 | 146 | |||
| Views by Partner Channel Category: 2011 | 146 | |||
| Views by Partner Channel Category: 2005 - 2010 | 147 | |||
| Partner Channel Views Generate 21.8% of Total YouTube Views, Excluding Vevo Music Videos in 2011 | 149 | |||
| Partner Channel Views: 2005 - 2011 | 149 | |||
| Professional and Semi-Professional Channel Views: 2010 - 2011 | 149 | |||
| Themed Category Video Views Chart 248.1 Billion Views in 2011 | 150 | |||
| YouTube Video Views by Themed Category Type: 2011 | 150 | |||
| Music is the Top Category on YouTube, Capturing a 38.4% Share of Total Views | 152 | |||
| Video Views by Category and Partner Channel Type: 2011 | 153 | |||
| YouTube and UGC Sites Exhibit a High Degree of Video Viewing Consistency by Category | 155 | |||
| YouTube Category Share Shifts: 2005 - 2011 | 155 | |||
| YouTube’s Mobile Views Log 13.6% of the 2011 Total | 157 | |||
| YouTube Mobile Viewing: 2010 - 2011 | 157 | |||
| UGC/SOCIAL NETWORKING VIDEO VIEWS: 2011 | 159 | |||
| SECTION FOUR | 165 | |||
| INTERNET VIDEO VIEW DATABASE: 2011 FULL YEAR | 165 |
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